Superellipse

Mechelen, België

Bekroond Belgisch design- en innovatiebureau voor producten, merken, ervaringen en strategie

Superellipse is een Belgisch design- en innovatiebureau met studio's in Mechelen en Antwerpen. Het bureau is ontstaan uit de fusie van twee gevestigde Belgische designstudio's: Achilles Design en Studio Dott. We helpen bedrijven, overheden en organisaties bij het aanpakken van complexe uitdagingen door een unieke combinatie van strategie, design en engineering. Onze teams werken binnen drie praktijken: Strategy Hub, Product Lab en Experience Studio. Die structuur stelt ons in staat om soepel te bewegen tussen strategische vragen en praktische uitvoering, van innovatiestrategie en service design tot productontwikkeling, merk- en interieurdesign, en digitale ervaringen. Wat ons onderscheidt, is de mix van disciplines onder één dak. Merkdesigners, industrieel ontwerpers, ingenieurs, UX-ontwerpers, ruimtelijk ontwerpers en mixed-realityspecialisten werken samen aan dezelfde projecten. Die cross-disciplinaire samenwerking levert consequent oplossingen op die meer geïntegreerd, doordachter en meer klaar voor de echte wereld zijn. We werken in verschillende sectoren: gezondheidszorg, mobiliteit, voeding en retail, industrie, openbare diensten, entertainment en meer.

49 mensen in hun team

Spreekt Nederlands, Engels, Frans

11 projecten in hun portfolio

Werkt op afstand over de hele wereld

Sortlist lid sinds 2026

Opgericht in 1994

28 awards gewonnen

5/5

3 reviews

Diensten

9 diensten aangeboden door Superellipse

Beschrijving
Designing a product is one thing. Making sure it can actually be manufactured, certified, and sold is another. We do both. We start where it matters: with the people who will use the product. User research, observations, and testing are built into our process from the beginning, not added at the end. That understanding shapes every design decision we make. Our product designers and engineers then work together from day one. Form, function, and feasibility are considered at the same time, not in sequence. It saves time, reduces costly late-stage changes, and results in products that are both well-designed and ready to produce. We have an in-house prototyping lab, which means we can build and test physical concepts quickly, without waiting on external partners. For medical devices and health-related products, we work according to ISO 13485 standards. We work across sectors: mobility, medtech, consumer products, industrial equipment, and more.
Skills in Product Management (14)
PrototypingProduct DesignProduct DevelopmentProduct BrandingIndustrial DesignPrototype DesignPrototype DevelopmentProduct LaunchingIndustrial EngineeringHardware Design+4
Projecten in Product Management (5)
Reviews in Product Management (3)
Lionel Geernaert
Lore Van Soom
Jan Adriaens
Klanten in Product Management (4)
ArealConsumer Electronics | international
Colruyt GroupRetail | national
Revor GroupHuishoudelijke Producten | international
KambukkaHuishoudelijke Producten | international
Meer informatie over Product Management
Beschrijving
Good UX design is not just about screens. It's about how people interact with a product, whether that's an app, a machine interface, or a physical device with buttons. We bring together our digital design team and industrial designers to tackle that full picture. That combination matters most when the experience crosses boundaries: a medical device with a touchscreen, a connected product with a companion app, or an industrial machine that needs to be operated by people who are not engineers. By designing the physical and digital interaction together from the start, we avoid the friction that comes from treating them as separate problems. The result is interfaces that feel intuitive, regardless of the context they live in.
Skills in Ergonomie (UX / UI) (19)
UX DesignUI DesignDesign ThinkingUser ResearchUser JourneyUX ResearchCustomer Journey MappingInteraction DesignMobile App UI DesignUser Experience+9
Projecten in Ergonomie (UX / UI) (3)
Klanten in Ergonomie (UX / UI) (2)
Colruyt GroupRetail | national
Sport VlaanderenSport | national
Meer informatie over Ergonomie (UX / UI)
Beschrijving
Packaging is the first physical moment between your product and your customer. We design packaging that works on both levels: it looks right on the shelf, and it holds up in the real world. What makes our approach different is the combination of brand designers and industrial designers working together from the start. That means the visual identity and the structural design reinforce each other, instead of being bolted together at the end. We also help companies rethink their packaging for sustainability. Whether you're switching materials, reducing waste, or working toward new regulations, we translate those constraints into packaging that still feels considered and on-brand.
Skills in Packaging (12)
Packaging DesignBranding PositioningGraphic PackagingCustom PackagingSustainable PackagingProduct PackagingFood PackagingNon-food PackagingPharmaceutical PackagingCreative Packaging+2
Projecten in Packaging (3)
Klanten in Packaging (3)
LathouwersVoedsel | international
Lez EnviesVoedsel | national
VadigranHuisdieren | international
Meer informatie over Packaging
Beschrijving
The Superellipse brand design team consists of 8 senior designers with deep experience in strategic design. We help companies and organizations create or sharpen their identity: from positioning and brand story to visual design and application across all touchpoints. From launching new brands from scratch to solving complex challenges for established market players. The seniority and experience of our team means we're often approached by brands that have been in the market for a while and need design solutions for more intricate challenges: navigating multiple markets, channels, and product lines.
Skills in Branding & Positionering (30)
BrandingCorporate IdentityVisual IdentityBrand StrategyBrand IdentityCorporate BrandingDigital BrandingRebrandingBrand ManagementLuxury Branding+20
Projecten in Branding & Positionering (3)
Klanten in Branding & Positionering (3)
Revor GroupHuishoudelijke Producten | international
KambukkaHuishoudelijke Producten | international
Sport VlaanderenSport | national
Meer informatie over Branding & Positionering
Beschrijving
A space is never just a space. It's where your brand becomes tangible, where services are delivered, and where people form their first impression of your organization. We design interiors that work on both levels: they look and feel right, and they function the way people actually use them. Our spatial designers and service designers work together from the start, which means the layout, the interior design, the branding, and the flow of the experience are developed as one. That combination is especially valuable for environments where the service and the space are inseparable: a hospital reception, a government service desk, a retail floor, a corporate office. We map how people move through a space, where friction occurs, and how the environment can support rather than hinder the experience. Wayfinding and signage are part of that same thinking, not an afterthought. We also make sure the space reflects the brand. Materials, colours, typography, and graphic elements are chosen to create a coherent environment that communicates who you are before anyone says a word.
Skills in Ontwerp (4)
Retail DesignInterior DesignWorkplace DesignWayfinding
Projecten in Ontwerp (3)
Klanten in Ontwerp (3)
LathouwersVoedsel | international
Lez EnviesVoedsel | national
VadigranHuisdieren | international
Meer informatie over Ontwerp
Beschrijving
Mixed reality is no longer a novelty. It's becoming a practical tool for training, product development, sales, and service delivery, across every sector. Our mixed reality team works closely with our digital designers, industrial designers, and service designers. That means MR is never a standalone add-on, but an integrated part of a broader product or experience. Whether it's an AR layer on a physical product, a VR training environment for complex procedures, or a digital twin that mirrors a real-world system in real time. Digital twins in particular are becoming increasingly relevant: for industrial equipment, healthcare environments, retail spaces, and more. We help organizations build and use them, not just as visualization tools, but as living models that support decision-making, maintenance, and innovation.
Skills in 3D (13)
Industrial DesignAugmented Reality (AR)Virtual Reality (VR)Mixed Reality DevelopmentAugmented Reality DevelopmentImmersive ExperienceVirtual Reality DevelopmentVirtual RealityAugmented RealityVR Development+3
Projecten in 3D (3)
Klanten in 3D (3)
ArealConsumer Electronics | international
Revor GroupHuishoudelijke Producten | international
VadigranHuisdieren | international
Meer informatie over 3D
Beschrijving
Our process combines strategic thinking with hands-on design. We run co-creation sessions with your team and stakeholders, translate insights into concepts, and build prototypes that you can test before you commit. No long trajectories that end in a slide deck. Just clear steps toward something tangible. We work across sectors, which means we bring in perspectives that stay inside most industry silos. That cross-sector experience consistently surfaces solutions that wouldn't have come from within.
Skills in Innovatie (10)
Innovation ConsultingInnovation ManagementBusiness ConsultingGlobal InnovationDisruptive InnovationDesign InnovationInternational InnovationMarket ResearchDesignsystemTrendwatching
Projecten in Innovatie (6)
Klanten in Innovatie (4)
ArealConsumer Electronics | international
Colruyt GroupRetail | national
Revor GroupHuishoudelijke Producten | international
KambukkaHuishoudelijke Producten | international
Meer informatie over Innovatie
Beschrijving
We create intuitive and future-ready digital products that are connected to hardware or solve business problems on their own. Think HMI context, on device displays, companion apps, SaaS, digital service platforms, ... From strategic product definition to pixel-perfect UX/UI we've got you covered. We design the full stack of your digital experience: information architecture, UX flows, visual design, and micro-interactions, all working together toward an interface that is intuitive, accessible, and on-brand. Responsive across devices, consistent across touchpoints, and validated with real users through clickable prototypes and usability testing before anything goes to development.
Skills in Digital Strategy (13)
UX DesignUI DesignDigital DesignMobile App DesignUser Interface DesignUX ResearchMobile App UI DesignUI UXDashboard DesignUX Personalization+3
Projecten in Digital Strategy (4)
Klanten in Digital Strategy (4)
Colruyt GroupRetail | national
Soluz.ioBanken & financiële instellingen | international
KinderopvangzoekerOnderwijs | national
Sport VlaanderenSport | national
Meer informatie over Digital Strategy
Beschrijving
Your new name and tagline, a compelling visual identity, the right tone of voice. From strategy to activation, every aspect of your brand working together. Together we deep dive into your brand personality, work ourselves through the process of naming and find the best suitable tagline. With the right tools we then create a compelling brand story.
Skills in Grafische Identiteit (6)
NamingLogo DesignIdentity DesignBrand IdentityBrand Identity DesignLogo Graphic Design
Projecten in Grafische Identiteit (3)
Klanten in Grafische Identiteit (3)
LathouwersVoedsel | international
Lez EnviesVoedsel | national
VadigranHuisdieren | international
Meer informatie over Grafische Identiteit

Team

49 leden in Superellipse's team

VerhaalSuperellipse was born from the merger of Achilles Design and Studio Dott. Two established Belgian design studios that joined forces to tackle bigger challenges. With a history of over 30 years, more than 50 design awards and 300 patents, the work speaks for itself.

Prijzen

Superellipse heeft 28 awards gewonnen

Henry van de Velde Award2026-01-01Environment

Henry van de Velde Award2026-01-01Business innovation

Red Dot Award2025-01-01Garden Appliances and Garden Equipment

Henry van de Velde Award2025-01-01Consumer

Reviews

5/5

(3 reviews)

Lore Van SoomFounder bij /

5/5

Ik ben zeer tevreden over de samenwerking die heel open, helder en gemoedelijk verloopt.

ServiceProduct Management

SectorSpeelgoed

Team1 - 10

Jan AdriaensOwner bij Schuilenburg NV

5/5

Very good partner with a structured approach to realize all crazy ideas.

ServiceProduct Management

SectorDranken

Team1 - 10

Lionel GeernaertProduct Manager Radiation Oncology bij Orfit Industries

5/5

Dedicated, professional and experienced team. Quick to get insight in the situation and be able to understand the matter at hand, and think about solutions. I like the Miro shared board to follow up on progress. A very positive experience.

ServiceProduct Management

SectorZorginstellingen

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Contact

Contact gegevens van Superellipse

Details

HoofdkantoorSuperellipse - Innovation Agency, Borchtstraat, Mechelen, Belgium
Superellipse - Innovation Agency, Boomgaardstraat, Antwerp, Belgium
Lab of Tomorrow, Hoek, Boom, Belgium
Thor Park Hoofdgebouw, Thor Park, Genk, Belgium