skinn branding agency is located in Antwerp and Bruges. It's a team of 50 experts from a range of backgrounds and with one thing in common: a strong ability to empathise. We look through the eyes of our clients – and their clients – to understand the business model, analyse the brand, define USPs, and set out brand claims, which are then rolled out across various channels and using different technologies. Our main focus is developing and restyling brands by making strong on- & offline tools for small and big companies.
Project gemaakt voor Tyles in de Retail industrie voor een B2B / B2C publiek.Transforming into a solid new name.Tyles is the new name for Vilvordit, a distributor of quality ceramic tiles for over 110 years. The new name is one of the many steps taken by the tile company to better position the brand in the rapidly evolving flooring sector.The Tyles brand architecture and strategy was rebuilt from the ground up. After the professional analysis of the old brand, the foundation was laid for a single, powerful brand concept that could be used as a flexible framework to transform all of the brand’s carriers to match the new strategy and style. We call this a total brand renovation in professional jargon.
Project gemaakt voor NedWorks in de Personeelszaken industrie voor een B2B publiek.Challenging the sector.Digital talent recruiters Bloovi Me had lost touch with their own brand after years of digital talent spotting. The look and feel no longer matched the story they wanted to tell. Skinn took up the task with them to challenge the HR sector and transform Bloovi Me into the brand it is today: NedWorks.Tackling the visual style alone wasn’t enough. The brand had to be rebuilt from the ground up. Business strategy, mission, vision, everything was tackled to enable the brand to reconnect with its target groups. Together, we laid the foundations for a promising future for NedWorks. Focus on connection, authenticity, humanity… It was from this personal approach that NedWorks went in search of its new voice. Recruiting a distinctive name.For NedWorks, a lot of attention was paid to the naming process. The new name had to live up to the challenger status, as well as embody the brand story. The name contains a fictitious persona, which is a personification of the different target groups of NedWorks. The auditory feeling is firstly playful and ‘happy’, but the explicit part – ‘Works’ – emphasises what the brand is all about and provides the necessary double meaning. A connective brand framework.In order to challenge the sector, you cannot be a wallflower. The new branding of NedWorks is ‘out there’, extroverted, and wants to put the digital talent agency prominently on the map. Playful, yet serious. Personal, yet professional. Digital, yet human. The brand concept emphasises this interconnected duality. With two different typefaces that communicate with each other, a contrasting colour palette, and a tone of voice aimed at creating connection and a community feeling.
Project gemaakt voor Manutti in de Anderen industrie voor een B2C publiek.One enormous but clear challenge.Manutti was faced with a serious issue, a towering challenge: it knew very well what it was and what it stood for, but had the strong sense that its existing and potential customers had a different take on these things. In other words, the brand did not reflect Manutti’s true identity. Customers no longer felt close to it.Manutti was pretty well known. For two decades, it had focused on the design and production of luxury outdoor furniture – unique pieces of high quality; certain items in the collection had virtually achieved iconic status. Yet too few potential customers could imagine themselves on a Manutti.Furthermore, in addition to its attractive and exclusive appearance, Manutti’s furniture also has an inviting quality: it entices you to sit down and enjoy it with family and friends, but also to relax on it – to really make it part of your life. The problem was that Manutti’s brand and brand story were no longer conveying its added value in people’s lives.
Project gemaakt voor HOGENT in de Onderwijs industrie voor een B2C publiek.Hogeschool Gent, also known as HOGENT, is a college for students with character. Students who wish to make their own mark on society. Over the academic years, HOGENT has become an extensive organisation in which, each year, 13,000 students develop their futures.There is no denying the fact that the evolutionary growth of HOGENT caused a natural proliferation of communication styles and types across the many faculties, courses and departments. The existing house style felt dated and was no longer aligned with its key audience: the students. It was time for some expert refinement of HOGENT’s identity with a complete rebranding.
Project gemaakt voor Immo Francois in de Vastgoed industrie voor een B2C publiek. Getting top-of-mind in a competitive sector. Immo Francois has been active as a real estate agent for 10 years. Founder Dries François started the first office in Bruges in 2010 with only one goal: to provide clients with the best possible service.The ambitions of this successful company grew along with it during thousands of home viewings and 19 offices. It is high time to sharpen the professionalism and image in order to remain top-of-mind in the highly competitive real estate sector. We’re glad to help with your complete rebranding, from the foundations to the finished product!
Project gemaakt voor Salt in de Bouw industrie voor een B2B publiek.Adding spice to every space.Salt is a young real estate developer that loves pushing the boundaries of apartment construction. Our client strongly believes that great architecture combined with beautiful design generates happiness. This is the company’s foundation as well as the starting point of the new name (formerly named Chrigabo) and the rebranding. The new Salt only builds high-standard, strikingly beautiful living spaces. Are you up for it?details make the design.This part of the quote of famous architect and designer Charles Eames is now the drive for the Salt founders to deliver high-level, detailed finishing and calculated minimalism for both building facades and interiors. That’s what we love to hear because we’re also into details and simplicity in design. Once we agreed that we were all on the same page, we built a brand with strong potential for becoming non-typical real estate branding. techniques & textures. The intention of Salt is to deliver extremely high-quality living spaces with superior materials and classy textures. This was integrated into the branding, which resulted in a careful selection of paper and printing techniques. No technical effort was spared in this case.design. build. surf.Real estate websites are generally designed so that the visitor gets an overview of the properties that are available. But not here because Salt’s premium positioning made it possible to stand out online as well. We gave www.salt-projects.be [http://www.salt-projects.be/] a spacious design, minimised the animation aspect and gave high priority to an architectural mood. The experience online and offline created a perfect synergy.
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