Paraluman Marketing Communications Agency

Wat was het doel van de samenwerking?CyberLashes operates at significant scale with 500 employees and 3 production facilities across Taipei and Vietnam, but nearly all our activity was OEM manufacturing for foreign brands. We wanted to build CyberLashes into a name that end consumers in the EU and US markets would recognize and seek out directly. Paraluman was chosen to advise and execute our first B2C-focused IMC campaign targeting end consumers in both markets.

Wat vond je het leukst tijdens de samenwerking?Paraluman helped us clearly understand the difference between the B2B marketing we had always practiced and the B2C marketing we now needed to master. They built a brand voice suited to young beauty consumers in the EU and then designed content and selected KOCs capable of communicating that message naturally and persuasively. For the first time, we saw the CyberLashes brand being talked about by end consumers rather than only by business partners.

Zijn er verbeterpunten?Adding support for setting up and operating our storefront on international e-commerce platforms alongside the KOC campaign would allow the traffic generated by creators to be converted into actual orders immediately rather than losing momentum.

Wat was het doel van de samenwerking?Lông Mi Thanh Tú has had a presence in the UK and US markets since 2017, primarily through intermediary agents. We wanted to build direct brand recognition with end consumers in both markets — particularly among the professional lash artist community and beauty enthusiasts on TikTok and Instagram. Our goal was to generate organic interest in our products rather than remaining entirely dependent on traditional distribution channels.

Wat vond je het leukst tijdens de samenwerking?Paraluman designed a sharp IMC campaign centered on short-form video content on TikTok showcasing our products in real-world tutorial format. The KOCs they connected us with were all lash artists or makeup artists with highly engaged professional communities, which generated significant credibility for our brand in the eyes of consumers. This was the kind of marketing we knew we needed to do but didn't know how to execute — Paraluman made it happen for us.

Zijn er verbeterpunten?Adding a real-time campaign performance tracking and reporting package would allow us to adjust budget allocation and content direction faster during active campaigns rather than waiting for post-campaign analysis.

Wat was het doel van de samenwerking?Kimmi Lashes has been exporting lash products to Australia, Japan, the US, Germany, and many other countries for years. However, the majority of our revenue came from B2B wholesale to salons and distributors. We wanted to push the First Eyelash brand directly to end consumers in our key export markets — particularly Australia and the US where the beauty creator community on social media is extremely active.

Wat vond je het leukst tijdens de samenwerking?Paraluman deeply understood the unique dynamics of the lash industry — this is a product category where consumers rely heavily on trusted real-world reviews before purchasing. Their KOC strategy focused on connecting us with lash technicians, nail artists, and beauty creators with genuinely engaged communities rather than simply chasing follower counts. The content produced by the KOCs felt natural and professional, authentically showcasing the quality of First Eyelash products.

Zijn er verbeterpunten?We hope Paraluman can expand their KOC network in the Japanese market, as this is also a key market for us but has very different characteristics compared to the US and Australia, requiring creators with deep cultural understanding of Japanese beauty trends.