Living Stone Zwalm, België

Project gemaakt voor Business & decision in de Technology Hardware & Equipment industrie voor een B2B publiek in 2018.Business & Decision, a global consulting and systems integration Group, is a Gartner-recognized leader in Customer Relationship Management (CRM), and a major player in Business Intelligence (BI) & Analytics.B&D leverage a unique combination of technical, functional and industry specialization, as well as partnerships with all of the key software vendors, to deliver maximum-value projects and help clients break through barriers to innovation such as Big Data and Digital Transformation.

Project gemaakt voor Aliaxis in de Bouw industrie voor een B2B publiek in 2017.A global organization with a local footprint, Aliaxis has been developing advanced plastic piping systems for more than 50 years. The company’s broad soil and waste portfolio is focused on single stack solutions for water trap seal protection, sound reduction and fire safety. Industry innovations such as the P.A.P.A. (positive air pressure attenuator) system keep Aliaxis at the forefront of the piping industry.Aliaxis decided to create a division dedicated exclusively to the high-rise industry in response to two significant trends: urbanization and climate change. By 2020 there will be an additional 1.3 billion people on this planet, and most of them will live in megacities with more than 10 million inhabitants. The majority of these residents will live in high-rise apartment buildings. New and innovative building solutions that address the unique infrastructural challenges of tall buildings will be key to ensure the comfort and safety of the people living there.Innovative approachPiping companies typically present themselves with a singular emphasis on technology. Living Stone and Aliaxis decided to turn this traditional approach around, and put the focus on how advanced piping systems can enhance the experience of people living in high-rises. They opted for a go2market strategy focused on five values offered by Aliaxis High-rise Building Solutions: feasibility, comfort, green, safety, and affordability, striking an emotional note with imagery focused on people enjoying life in their high-rise homes. All of the technical information is included, but the Aliaxis High-rise story starts with the impact of high-rise living on people, and then moves into the technical aspects for the audience of architects, MEP consultants, contractors and installers.Marketing storyWith more than 100 manufacturing and commercial businesses based in over 45 countries, a first step was to distill the larger Aliaxis narrative into a simple, yet powerful story focused exclusively on Aliaxis’ offering for the high-rise building industry. Living Stone and Aliaxis started work on developing a marketing plan for the new division in June, 2017.

Project gemaakt voor Graco in de Bouw industrie voor een B2B publiek in 2018.When Graco wanted to raise awareness and sales for its new, innovative airless paint sprayers, it turned to Living Stone for help crafting a comprehensive social media campaign.

Project gemaakt voor Tobania in de Software & Computer Services industrie voor een B2B publiek.Living Stone was given frequent access that summer to executive management to identify the key rationales driving both companies to merge, as well as its new business strategy. “The merger was an incredible opportunity to create a totally new brand from scratch,” says Lode Peeters, Tobania’s CEO. “Living Stone researched and positioned Tobania’s values and culture in media tools that clearly showed we’re not just another traditional IT company. Their efforts were the foundation for everything that followed, from the distinctive logo to sharp messaging using digital B2B communications across multiple channels.”

Project gemaakt voor Cerus in de Farmaceuten & Biotech industrie voor een B2B / B2C publiek.Cerus is a biomedical products company focused on the field of blood transfusion safety. The INTERCEPT Blood System is designed to reduce the risk of transfusion-transmitted infections by inactivating a broad range of pathogens such as viruses, bacteria and parasites that may be present in donated blood. When Cerus decided to completely renew their INTERCEPT product website, they turned to Living Stone for the copywriting, editing and proofreading of all content.

Project gemaakt voor Storeganizer in de Opslag industrie voor een B2B publiek.Storeganizer is an original creation by the Belgium-based automotive expert conTeyor. With Storeganizer, conTeyor builds on its experience as the leading expert in the niche market of textile-based, state of the art, tailor-made returnable and cost-effective packaging solutions to offer an innovative storage solution that resolves the issue of dealing with small, slow-moving stock items.Living Stone developed the marketing plan, develops the go2market strategy and tools for Benelux and UK.