Day One

Day One is a marking service agency that takes your content, lifestyle and entertainment campaigns off your hands, using the full marketing mix and seeking synergy within it in a 360° campaign. We offer following branches of the marketing mix: PR, media strategy & buying, programmatic advertising, influencers, events, brand activation, social media management, brand partnerships and joint promotions. This for the entire Benelux region, with specialists in both the Netherlands and Belgium.

With our own in-house influencer agency, we not only manage a pack of local influencers, but also set up influencer concepts and strategies for (inter)national brands. We manage the campaigns entirely in-house for the client, from concept to briefing to ROI reporting.

With media planning we mean media strategy, media booking, media analysis. We know the right media partners in Benelux for above and below media advertising. We have a dedicated team who are responsible on a daily basis for social-programmatic advertising, from strategy, implementation to analysis. In the years of entertainment marketing we have specialised in release based advertising with a focus on Day One (the start of your campaign), not by coincidence also the name of our agency. Clustering the impact on release moment and creating a big bang on a short flight campaign, with or without follow up waves.

PR is the central spine of most of our partnerships with clients and also a crucial part of their marketingmix. We realise how important PR services are, with the emphasis on service and taking daily work out of hands. The broad and entertainment mainstream scope in which we operate offers us more chances than our competitors in PR and we try to fully embrace it and leverage on it.

For some clients we are engaged in a very early stage how we can transmit earned media content in owned or paid media. It’s all about creating local relevance from A to Z, from content calendar creation, over execution and analysis of the social media management flow we have set up for our partners.