true. food agency (+ 3 Avis clients) | Sortlist
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true. food agency Anvers, Belgique

Le profil et les détails de cette agence sont gérés par son propriétaire.

It’s true. It’s real.

 

We cultivate & develop food concepts for hospitality & retail brands. With the clear ambition of enhancing our food scene. Enriching this amazing scene is what keeps us going, day after day

We are the only 100% dedicated food agency in Belgium.

With a unique bite factor, because food is an attitude!

 

It's true. It's real.

We are

true.

creative.

brand builder

We develop marketing & communication campaigns for food, drinks & lifestyle brands.

We are

real.

designers.

space consultants.

We develop interiors & experiences for food services & retail concepts

Together we are

conceptual.

thinkers.

builders.

We want customers and visitors to experience a brand in an authentic and original way.

This only happens when touching all senses of the person you are talking to.

 

But at the end

We are food professionals.

We are more than just

strategists, consultants, architects,

designers, kitchen chefs, business

consultants, brand developers and innovators…

 

20 personnes dans leur équipe
Parle Anglais, Français, Néerlandais, Belgique
14 projets dans leur portfolio
Travaille à distance à travers le monde
Membre Sortlist depuis 2021
Fondée en 2002
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Services

4 services offerts par true. food agency

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  • Description
    It's not only about the branding or space... it's all about the story & culture of a brand. We are able to develop and implement everything from one single brand concept to total hospitality concepts. And this in different f&b areas like city centers, airports, amusement parks, shopping centers, or wherever you like to experience some real. food.
    Compétences en Image de marque & branding (11)
    graphic designwebdesignbrand designfoodbrand strategydigital advertisingcontent creationdrinksbranding marketingmarketing and advertising+1
    Projets en Image de marque & branding (14)
    Sommar: Building a Pop Up experience - Image de marque & branding
    Heinz: Brand development + launching campaign - Image de marque & branding
    Crumbel: Product launch + brand culture - Image de marque & branding
    Otomat: Restaurant concept development - Image de marque & branding
    Clients en Image de marque & branding (14)
    Ellis Gourmet BurgerRestaurants | international
    LunchgardenRestaurants | national
    StarmealAlimentaire | international
    La LorraineAlimentaire | national

    En savoir plus sur Image de marque & branding


  • Description

    Aucune description n'est fournie pour ce service.

    Compétences en Publicité (10)
    food photographyfoodcreative graphic designcreative marketingcreative brandingcontent creationstrategic marketingcreative writingdrinksstrategic thinking
    Projets en Publicité (14)
    Sommar: Building a Pop Up experience - Publicité
    Heinz: Brand development + launching campaign - Publicité
    Crumbel: Product launch + brand culture - Publicité
    Otomat: Restaurant concept development - Publicité
    Clients en Publicité (14)
    HamalAlimentaire | international
    Ellis Gourmet BurgerRestaurants | international
    LunchgardenRestaurants | national
    StarmealAlimentaire | international

    En savoir plus sur Publicité


  • Description

    Aucune description n'est fournie pour ce service.

    Compétences en Réseaux sociaux (9)
    social mediaonline advertisingfooddigital advertisingweb advertisingdrinksfood photographymarketing and advertisinginstagram marketing
    Projets en Réseaux sociaux (7)
    Sommar: Building a Pop Up experience - Réseaux sociaux
    Crumbel: Product launch + brand culture - Réseaux sociaux
    Otomat: Restaurant concept development - Réseaux sociaux
    Hellman's: Brand development + launching campaign - Réseaux sociaux
    Clients en Réseaux sociaux (7)
    OtomatRestaurants | national
    Hellman's/UnileverAlimentaire | international
    Ellis Gourmet BurgerRestaurants | international
    CrumbelAlimentaire | national

    En savoir plus sur Réseaux sociaux


  • Description

    Aucune description n'est fournie pour ce service.

    Compétences en Stratégie digitale (13)
    branding graphic designdigital strategywebsite advertisingfoodwebsite developmentstrategic thinkingstrategic marketingdrinksbranding marketingfood photography+3
    Projets en Stratégie digitale (8)
    Sommar: Building a Pop Up experience - Stratégie digitale
    Crumbel: Product launch + brand culture - Stratégie digitale
    Otomat: Restaurant concept development - Stratégie digitale
    Hellman's: Brand development + launching campaign - Stratégie digitale
    Clients en Stratégie digitale (8)
    Hellman's/UnileverAlimentaire | international
    CrumbelAlimentaire | national
    HamalAlimentaire | international
    SommarRestaurants | local

    En savoir plus sur Stratégie digitale

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Demandez un devis à true. food agency et obtenez une réponse en un rien de temps.



Portfolio

14 projets ajoutés par true. food agency

Sommar: Building a Pop Up experience
Sommar: Building a Pop Up experience

Projet réalisé pour Sommar dans l'industrie Restaurants pour un public .For SOMMAR we are building on the #peopleofsommar community for over 6 years now. Making it the coolest spot in A-town. We focus on experience, out of the box events, storytelling and unique urban city locations. A concept where brands love to tell their story, reaching an inspirational community.The latest audition was a collaboration with MESA, who brought the Tastes of the World kitchen from Tomorrowland to Sommar. The year before they had a collaboration with The Jane & head chef Nick Bril. Who hosted arestaurant at SOMMAR, The Jane Open Air.

Design & graphismeImage de marque & brandingPublicité+4
En savoir plus
Heinz: Brand development + launching campaign
Heinz: Brand development + launching campaign

Projet réalisé pour Heinz Foodservice dans l'industrie Alimentaire pour un public B2B / B2C.Welcome to the Heinz SaucityIn order to highlight Heinz's 875ml bottles, true. food agency developed a playful concept for different carriers: the Heinz Sauciety. As the name suggests, this is the upper class of the sauce world, known for its good taste.The playful nod to high society was visually emphasised by the "bow tie" on the bottle cap. The Heinz Sauciety was also a source of inspiration, with various recipe tips that put the Heinz sauces in a leading role.

Design & graphismeImage de marque & brandingPublicité+2
En savoir plus
Crumbel: Product launch + brand culture
Crumbel: Product launch + brand culture

Projet réalisé pour Crumbel dans l'industrie Alimentaire pour un public B2B / B2C.The family owned artisanal biscuit-bakery asked true. to rethink its brand positioning.True. developed a new brand, Crumbel, that bridges the current B2B positioning with a market ready B2C brand.With a new name, a striking visual identity and distinct product photography we prove that a B2B brand benefits from good brand positioning and strong design.This rebranding and the name reflects the high quality standards of this Belgian specialty bakery, and warps the family business to the 21st century.With a solid brand strategy and brand positioning as well as a full branding styleguide this brand is ready for more!The B2C launch of the product is now up and running with a new website, social media campagne and new packaging design.Discover them in the store nearby!

Création de site internetDesign & graphismeImage de marque & branding+5
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Otomat: Restaurant concept development
Otomat: Restaurant concept development

Projet réalisé pour Otomat dans l'industrie Restaurants pour un public B2C.what?With the claim “If fries are French, pizza is Belgian!”,true.food agency started the search for a new and uniqueconcept in 2014.The agency saw the rise of the better pizza experiencein the US and UK and developed the restaurant “otomat,heavenly pizza” for the Belgian market. real.space agencyin turn designed a recognizable and typical interior. Characteristicof the traditional pizzeria are the rich experienceinteriors, the sharing of pizzas with friends and of coursethe ‘beerish’ character. For all these reasons, otomat, heavenlypizza is a more than unique Belgian concept!some true. facts• Founded in 2014• 7 locations• + 50 employees• +25 different types of pizzaour real. drive:foodFood… Food connects us to our memories, to family andfriends. It connects us to cultures never visited. It connectsto our body and our senses. That’s why we see food as a keyfactor of all of our projects. And why food makes you connectwith people & brands in a natural way.. Otomat

AnimationCréation de site internetDesign & graphisme+6
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Hellman's: Brand development + launching campaign
Hellman's: Brand development + launching campaign

Projet réalisé pour Hellman's/Unilever dans l'industrie Alimentaire pour un public B2C.true.food agency came up with a creative launch of Hellman's mayonnaise on the Belgian market. Our agency created a new brand with a striking pop up experience in the heart of Antwerp. Based on the New York style deli kitchen, we developed a new f&b concept: "Richard's".Customers could visit "Richard's" for 3 months to sample a specific NY styled comfort food offering such as pastrami sandwiches, Waldorf Salads, hot dogs and of course also spectacular burgers. All this in a temporary setting, starting from an empty building in the heart of Antwerp. The result: a noticed launch with a completely new brand, currently being used by Unilever in the hospitality industry in the Benelux!

Design & graphismeImage de marque & brandingPublicité+3
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Averbode: Brand development + launching campaign
Averbode: Brand development + launching campaign

Projet réalisé pour Averbode dans l'industrie Alimentaire pour un public B2C.True. food agency designed a completely new brand for theAbbey of Averbode. Together with the monks we examinedthe economic models behind the new range of products.Based on this exercise, we developed the most relevantbasket of products to carry the Averbode label.In function of this range and taking into account the DNA ofthe abbey, we developed an appropriate brand culture. some true. facts• First full ‘branded’ retail concept from an abbey• Beer-Bread-Cheese-Gingerbread-Ice cream• Since 2014our real. drive:develop brandculturesAverbode Abbey is world-famous in Flanders as a publisherof magazines for young people, distributed through schoolsand as a publisher of educational books. Within this context,and especially given the fact that they now suddenly alsowant to sell alcohol and other products, we had to look fora new, appropriate branding that could tell the new chapterperfectly alongside that of the publishing company.

Design & graphismeImage de marque & brandingPublicité+3
En savoir plus
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Équipe

20 membres dans l'équipe de true. food agency

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Récompenses

true. food agency a été récompensé 0 fois


Avis clients

3 Avis clients pour true. food agency

4/5
(3 avis clients)
Glen SebregtsDivision Manager Marketing chez BelOrta
4/5
1: What was the objective behind your collaboration? Building a well-known and loved A brand in fruit & vegetables from scratch. 2: What did you find most impresive about them? • Deep expertise in food marketing (quite rare) • Skills to build a brand new brand from A to Z


Jan Van LeuffelCo-founder chez Sommar
4/5
1: What was the objective behind your collaboration? When looking for an agency we wanted to find a ‘one stop shop’. An agency with a personal approach but above all, an agency with different competences. A branding, interior and the concept experience which all have an important connection. 2: What did you find most impressive about them? What really helped us was the strategic starting point and the necessary questions in order to finalize our idea. What does the brand stands for? For which target group are we working? Where do we want to stand in 5 years? ... This led to clear choices! And all, with a clear business mindset.


Pepijn VandebotermetCEO chez Frans & Bertha BV
4/5
1: What was the objective behind your collaboration? The main goal is/was to create a new B2C-worthy brand which aligns our vision and core values of our firm. 2: What did you find most impressive about them? The empatht of True Food Agency was a huge added value during this process. Market research was also a huge plus!

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  • Siège socialRegine Beerplein 1, 2018 Antwerpen, Belgium

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