RAAK, Malines | Sortlist
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RAAK Malines, Belgique

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Too often, email marketing is still conducted from the inbox: regularly sending out an e-mail to a contact list. But the rhythm of each of these contact persons is unique. They all have a different relationship with the brand, with specific interests and expectations. RAAK therefore wants to encourage companies and brands to think outside the inbox once again. Together we develop programs in which the customer or prospect plays a central role. With emails that address them personally and with a relevant offer that reaches them at the moment they are most open for it. That's today's email marketing. That's RAAK
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2 services offerts par RAAK

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  • Description
    Strategy and advice
    We analyse your current email marketing via an initial conversation and a hands-on workshop. This is crucial for defining the most effective strategy for your company and brand. A long-term vision that is guaranteed to yield better results.

    Content planning
    Content is King. Within the framework of your strategy, we define what story you wish to tell. And what the ideal moments are for sending out your message. All this and more, is defined in a detailed content plan.

    From a convincing subject line to an effective call-to-action, strong email copy is crucial for persuading readers. As a Belgian company, we are deeply familiar with the fine points of our national languages. But we're spot on in English as well!

    Design and HTML
    Good design requires trained craftsmanship. What RAAK creates amplifies the impact of your brand, follows the right reading curve and persuades readers on all possible devices, browsers and email clients.

    Reporting and analysis
    Data, metrics and performance analysis are right up our alley. From heatmaps through KPI scores to visual dashboards: we can tell you what each campaign, segment and individual contact contributes. By doing so, we have everything we need to make your email marketing even more effective.

    Campaign management
    No time to regularly set up your own campaigns? No worries. With your material under our supervision, RAAK ensures that your emails are sent out at the right time to the right target groups - with precise monitoring and analysis, of course.

    Email marketing automation
    You want to qualify prospects and assess the growth potential of valued customers. But how do you streamline that process when every contact is different? RAAK helps you use your existing marketing data in an automated manner.

    Email marketing technology
    RAAK is software-independent and has built up extensive expertise with Adobe Campaign, EmailGarage, Mailchimp, Marketo and Selligent, amongst others … As a result, we always offer you expert advice and outstanding service, regardless of the software platform you're using.
    Compétences en E-mailing (4)
    Email MarketingInbound MarketingMarketing Automation StrategyMarketing Automation
    Projets en E-mailing (2)
    Making complex content easy for email marketing - E-mailing
    Effectively manage campaigns across 30 countries - E-mailing
    Clients en E-mailing (2)
    Sony MobileElectronique | international
    BTTélécommunications | international

    En savoir plus sur E-mailing

  • Description
    Setup & execution of email marketing, inbound & marketing automation plans
    Compétences en Stratégie digitale (7)
    Inbound Lead GenerationCRM ConsultingCustomer Relationship ManagementLead GenerationCRMInbound MarketingMarketing Automation

    En savoir plus sur Stratégie digitale

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2 projets ajoutés par RAAK

Making complex content easy for email marketing
Making complex content easy for email marketing

Projet réalisé pour BT dans l'industrie Télécommunications pour un public B2B. "How do we offer complex content in a manageable format, so that we captivate our target groups with a relevant story?" Objective Strengthen the image of BT as an expert in IT & telecommunications by more frequently communicating with the target groups via more relevant emails. Project scope Creation and development of 4 types of email (monthly newsletter, weekly newsflash, ad hoc emails and invitation mails) and sending via DM Delivery and Marketo. RAAK handles Planning, copywriting, design & coding, sending, analysis and reporting. Result The opened rate rose by 58%, clickthrough by no less than 341%.

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Effectively manage campaigns across 30 countries
Effectively manage campaigns across 30 countries

Projet réalisé pour Sony Mobile dans l'industrie Electronique pour un public B2C. "How do we set up a central program that manages an effective email conversation for 30 local markets?" Objective Development of an always-on process in order to precisely deliver the right information into each inbox. This is rolled out in 19 different local languages, parallel to the product launches throughout the CEEMEA markets. Project scope Complete management, via the EmailGarage platform, of segmented email messages about global product launches and local marketing initiatives. RAAK handles Design and coding, global inbox testing, optimisation of content, sending and reporting. Result A cost-efficient communication program, tailored to the needs and timing of the local markets and with a measurable ROI for Sony Mobile.

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RAAK a été récompensé 1 fois

Digital marketing award2016-10-31Email marketing

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Coordonnées de RAAK



  • Siège socialBautersemstraat 68, 2800 Mechelen, Belgium


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