Marketing & More Belgium cracked the Inbound Marketing, Marketing Automation and eCommerce code. We help companies and organizations in determining the right inbound marketing/marketing automation approach, making the plan, setting up and configuring the right tools and getting you going. Marketing & More Belgium is not an Ad Agency, we're no Marketing Consultants, we're a team of experienced & passionate practitioners who love to get our hands dirty and making things work, again and again and again. Try us.
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At its core, your content marketing strategy is your “why.” Why you are creating content, who you are helping, and how you will help them in a way no one else can. Organizations typically use content marketing to build an audience and to achieve at least one of these profitable results: increased revenue, lower costs, or better customers.
On the other hand, content strategy delves deeper into the “creation, publication, and governance of useful, usable content.” Note that content strategy often goes beyond the scope of a content marketing strategy, as it helps businesses manage all of the content they have.
Marketing & More will draft your Content Strategy based on your input, a competitive analysis and customer insights. A strategy that works.
The truth is B2B is different than business-to-consumer (B2C) when it comes to digital strategy, and it requires a different approach. There are many lessons to be learned from digital innovators like Amazon, and the opportunities are very real. But simple comparisons to what works for these digital standouts aren’t always useful in other settings and often come off as naive or impractical, feeding the notion that digital is more hype than reality. This gets in the way of deciding how digital can, in fact, transform important parts of a business and makes it hard to create alignment around the right path forward.
When it comes to strategy development, most leadership teams have both doers and dreamers. Doers are focused on the here and now. They want to cut through the digital hype and direct the company’s energy toward implementing practical digital initiatives. The dreamers tend to focus on the long term. They want to deﬁne the full set of ways digital could either evaporate the company’s proﬁt pools or create new opportunities to become the disrupter. Both perspectives are critical because both are valid. Yet when these two groups are left in opposition, the tension can be paralyzing.
An effective strategy-development process resolves these conﬂicts by striking a balance between the doer and dreamer perspectives. It should blend a practical set of near-term, high-impact initiatives with a bold vision for how the pace of digital innovation is likely to reshape the industry over time.
Marketing & More will help you getting it right from the start.