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Lykta

Etterbeek, Belgique
Turn media spend into measurable impact with clarity and rigour
Who Lykta is Lykta is a Brussels-based consultancy founded in 2022 that helps advertisers improve media effectiveness. The company positions itself as a practical, data-minded partner for brands and agencies seeking clearer measurement and smarter budget allocation. At its core, Lykta focuses on converting media and marketing data into actionable insights that guide investment decisions. Core services and expertise Lykta offers a set of analytical tools and services designed to diagnose and enhance media performance. Central to its offer is Marketing Mix Modelling, a quantitative approach that estimates how different channels, tactics and spend levels contribute to outcomes. Using this methodology, Lykta supports advertisers in understanding the relationships between media spend and business results and in identifying where incremental budget will have the most impact. Approach and methodology Lykta combines rigorous modelling with practical interpretation. The company emphasizes evidence-based diagnosis: measuring media effectiveness, spotting diminishing returns, and translating model outputs into clear recommendations. Lykta’s approach values clarity and usability — ensuring stakeholders can turn findings into prioritized actions rather than dense technical reports. Value proposition and differentiators Lykta’s differentiator is its focus on measurable media effectiveness and a concise set of tools tailored for advertisers. By centering work around Marketing Mix Modelling and allied analyses, the company helps clients move from assumptions to data-driven decisions. Lykta aims to make complex measurement approachable, enabling faster, better-informed allocation of marketing budgets. Closing For advertisers in and beyond Brussels looking to sharpen media ROI through quantitative insight, Lykta offers a straightforward, results-oriented path from data to action.
3 personnes dans leur équipe
Parle Anglais, Français, Néerlandais
Membre Sortlist depuis 2025
Fondée en 2022
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Services

3 services offerts par Lykta

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  • Description
    We design and evaluate digital advertising campaigns using data-driven measurement and Marketing Mix Modelling insights, ensuring media budgets are allocated where incremental impact is proven.
    Compétences en Publicité (1)
    Publicité dans les médias numériques
    En savoir plus sur Publicité
  • Description
    We apply pragmatic machine learning to marketing optimisation, blending MMM outputs with automated models to surface actionable allocation recommendations quickly.
    Compétences en Intelligence Artificielle (1)
    Optimisation du marketing
    En savoir plus sur Intelligence Artificielle
  • Description
    We deliver Marketing Mix Modelling and clear diagnostics, translating model outputs into prioritised, actionable budget recommendations that improve media effectiveness.
    Compétences en Marketing (3)
    Conseil en marketingOptimisation de marketing mixoptimisation de marketing mix
    En savoir plus sur Marketing
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Équipe

3 membres dans l'équipe de Lykta

HistoireWe started Lykta because we saw a gap between media spend and measurable impact. Based in Etterbeek, Brussels and founded in 2022, we focus on helping advertisers increase media effectiveness. Every day we roll up our sleeves to translate campaign data into clearer decisions: choosing the right mix, identifying diminishing returns, and allocating budget where it drives results. Our toolkit centers on proven quantitative methods — like Marketing Mix Modelling — combined with pragmatic interpretation so clients can act quickly. We take pride in turning complexity into clarity, and in being a partner that listens: diagnosing weak points, testing hypotheses, and iterating until media investment performs better. That practical curiosity keeps us committed to sharpening performance for every advertiser we work with.
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Contact

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Détails

  • Siège social30A, Cours Saint-Michel - Sint-Michielswarande, Etterbeek, Brussels-Capital, 1040, Belgium