Unlock Local Advertising & Insights at Scale: Fueled by location data and machine learning AI, our platform goes beyond traditional geotargeting by defining customized media strategies that deliver the highest return on ad spend for our clients. Identify your most valuable customers: Our technology uses real-world data like mobility, purchase, and intent, to identify high potential commerce areas consisting of your exclusive shoppers, switchers, and most valuable prospects. Activate omnichannel media strategies: Our platform helps marketers plan, activate and optimize media campaigns at every stage of the consumer journey and across every digital channel (DOOH,Video, Mobile, Display).
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Local Insights & Advertising at Scale. We help leading brands efficiently plan, buy, and measure local campaigns on a global scale. Locala is the world’s leading media platform, leveraging consumer insights and location data to increase brand awareness, drive consumers to store, and deliver smarter business outcomes. Founded in 2011, the company has offices in the United States, France, Belgium, the UK, Singapore, Italy, Canada.
Uncover fresh insights at the store level. Analyze foot traffic data, delve into competitor cross-visitation patterns, and explore ever-evolving commercial areas to pinpoint your brand’s switchers and most promising prospects.
Planning Optimize campaign planning with our Explore feature. Use socio-demographic data to identify high concentration areas of your target audience, pinpoint Digital Out Of Home panels where consumers are most likely to convert, and optimize budget against the most impactful media types. Smart Activation Seamlessly activate omnichannel campaigns fueled by mobility patterns.
Compétences en Stratégie digitale (5)
Marketing onlineStratégie de Marketing DigitalExpertise digitaleTransition digitaleProgrammatique