Projet réalisé pour ŠKODA dans l'industrie Automobile pour un public B2B / B2C.Since 2016, Mirum has been the lead agency for ŠKODA Belgium. We have developed a strategy for the Belgian market that has brought ŠKODA greater consistency between its model launch campaigns, its promotional campaigns and its content strategy at its touch-points. Mirum has been the strategic and creative lead for B2C, B2B as well as for the content.
Projet réalisé pour Iris Group dans l'industrie Biens et services industriels pour un public B2B.At the start of 2019, the Iris asked Mirum to redefine the Group’s brand architecture and brand promise, as well as develop new “brand assets” (design of a new logo and graphic guidelines). The agency developed both an internal and B2B communication campaign announcing the repositioning of Iris as a facility management player.
Projet réalisé pour Panasonic dans l'industrie Utilitaires pour un public B2C en 2019.
Projet réalisé pour Beobank dans l'industrie Banque et Finance pour un public B2B / B2C.When Crédit Mutuel du Nord bought Citibank’s operations in Belgium in 2013, it was clear that the bank needed a total brand overhaul, particularly as Citibank didn’t have a particularly ‘welcoming’ reputation in the market. Mirum was invited to completely rethink the positioning of the new bank brand, and outline plans for a brighter future. Since then, Mirum has been the lead agency responsible for the strategic positioning, campaign and content development of Beobank.
Projet réalisé pour VELUX dans l'industrie Services à domicile pour un public B2B / B2C en 2019.While VELUX is a well-known brand in pitched roof windows, the brand is less known in the flat roof window market. To achieve VELUX’s ambitious sales goals in this category, the agency recommended broadening and strengthening VELUX’s brand message to include flat roof windows rather than merely focusing on technical advantages.Using locally created adverts as well as elements from an international campaign that tells the story of the ‘indoor generation’, the agency established that VELUX was the brand that delivered the benefits of light and ventilation to homes; and that flat roof windows were part of the solution.
Projet réalisé pour ŠKODA dans l'industrie Automobile pour un public B2C.AI testing to optimize the collection of prospects’ dataŠKODA has seen that there is a lack of follow-up of dealers with Salesforce; too often after a visit from a prospect, the seller does not fill in the contact profile with enough details, which complicates the personalization of the sales process.Mirum proposed to test — using Pepper's help at the Contact Center — an algorithm that allows the robot to welcome prospects, ask basic questions in order to identify needs and to guide the person towards the right model.Pepper records a lot of information in addition to the questions asked (number of people, average age, family composition, type of activity, hobby, etc.). This data is automatically added into the CRM database of ŠKODA allowing salespeople to ensure more effective monitoring.