Starting with a strong strategic analysis, we define a consistent brand territory and from there develop creative concepts for brand and activation campaigns. Thereafter, we'll adapt the concept and the messages to the content funnel priority, either the top, middle or bottom....
We also help our clients in the (re)-positioning analysis of their brands versus the competition. For example, we often work with marketeers to define what their brands stand for and create guidelines as to how they should evolve. This may involve consumer research to pinpoint the significant ins...
Projet réalisé pour ŠKODA dans l'industrie Automobile pour un public B2B / B2C.Since 2016, Mirum has been the lead agency for ŠKODA Belgium. We have developed a strategy for the Belgian market that has brought ŠKODA greater consistency between its model launch campaigns, its promotional campaigns and its content strategy at its touch-points. Mirum has been the strategic and creative lead for B2C, B2B as well as for the content.
Projet réalisé pour Iris Group dans l'industrie Biens et services industriels pour un public B2B.At the start of 2019, the Iris asked Mirum to redefine the Group’s brand architecture and brand promise, as well as develop new “brand assets” (design of a new logo and graphic guidelines). The agency developed both an internal and B2B communication campaign announcing the repositioning of Iris as a facility management player.
Projet réalisé pour Panasonic dans l'industrie Utilitaires pour un B2C public en 2019.
Projet réalisé pour Beobank dans l'industrie Banque et Finance pour un public B2B / B2C.When Crédit Mutuel du Nord bought Citibank’s operations in Belgium in 2013, it was clear that the bank needed a total brand overhaul, particularly as Citibank didn’t have a particularly ‘welcoming’ reputation in the market. Mirum was invited to completely rethink the positioning of the new bank brand, and outline plans for a brighter future. Since then, Mirum has been the lead agency responsible for the strategic positioning, campaign and content development of Beobank.
Projet réalisé pour VELUX dans l'industrie Services à domicile pour un B2B / B2C public en 2019.While VELUX is a well-known brand in pitched roof windows, the brand is less known in the flat roof window market. To achieve VELUX’s ambitious sales goals in this category, the agency recommended broadening and strengthening VELUX’s brand message to include flat roof windows rather than merely focusing on technical advantages.Using locally created adverts as well as elements from an international campaign that tells the story of the ‘indoor generation’, the agency established that VELUX was the brand that delivered the benefits of light and ventilation to homes; and that flat roof windows were part of the solution.
Projet réalisé pour ŠKODA dans l'industrie Automobile pour un public B2C.AI testing to optimize the collection of prospects’ dataŠKODA has seen that there is a lack of follow-up of dealers with Salesforce; too often after a visit from a prospect, the seller does not fill in the contact profile with enough details, which complicates the personalization of the sales process.Mirum proposed to test — using Pepper's help at the Contact Center — an algorithm that allows the robot to welcome prospects, ask basic questions in order to identify needs and to guide the person towards the right model.Pepper records a lot of information in addition to the questions asked (number of people, average age, family composition, type of activity, hobby, etc.). This data is automatically added into the CRM database of ŠKODA allowing salespeople to ensure more effective monitoring.
Projet réalisé pour Bulldog dans l'industrie Vins et Spiritueux pour un B2C public en 2018.How to build a bold and distinctive brand territory in the overcrowded Gin market through a social strategy?We've defined a specific universe to enable Bulldog to have a consistent social approach that conveys it's character and make its drinkers feel more unconventional.Based on a crafted approach, we've created a unique Bulldog way of talking on Facebook and Instagram to capture the attention of our 25-35 target audience.
Projet réalisé pour Vanceva & Saflex dans l'industrie Architecture et Urbanisme pour un public B2B.Eastman initially approached us a few years ago for the revamp of their Saflex and Vanceva websites, with an eye on reaching more end-clients. Today we go significantly beyond managing and evolving their websites, by also managing large portions of the Marketo marketing automation and CRM setup, certain offline campaigns, and advanced reporting tools using our da.da approach.
Projet réalisé pour Beobank dans l'industrie Banque et Finance pour un B2C public en 2013.The market of loan and credit is highly competitive. Beobank is a renown bank in credit but wanted to underline that loan is more of a partnership than just money lending.How to change the credit perception and add a positive, yet responsible dimension that brings closer the client and its bank adviser?The answer is an integrated campaign (TV, Radio, Display, SoMe, e-mail) illustrating that a loan with Beobank opens up new perspectives towards a target 25 – 65 years old, m/w all social classes
Projet réalisé pour TPAMP dans l'industrie Sans but lucratif pour un B2C public en 2020.We wanted to visualise and bring to life the reality of what women endure in our streets. So we transformed the “GOOGLE STREET VIEW” into “HER STREET VIEW”. We transformed the drag and drop ‘Pegman’ on the map into a ‘Pegwoman’ and we saw real insults that TPAMP collected.
Projet réalisé pour Puratos dans l'industrie Alimentaire pour un public B2B.Smoobees are soft and smooth inclusions that bring more flavours, more fruits, more texture and more creativity in baked goods like cakes. Puratos asked Mirum to develop a B2B campaign directed towards Puratos sales account teams around the world to introduce the assets of this new patisserie innovation.The agency created a story in 3 films: PLAY. BAKE. ENJOY. The films, made using stop-go animation, deftly show off the important plus points of this new product, while conveying both the playfulness and fun to underline the creativity potential it gives to bakers.Each film could be used either independently to highlight one or another aspect of the product, or altogether to tell the complete story.