Mirum Belgium

Auderghem, Belgique

Mirum Belgium is an integrated agency that mixes advertising creativity with content strategy, social storytelling and funnel conversion . A data and strategic analysis is the starting point for every project. This helps us define a creative approach and gives us a solid basis on which to work with our clients and partners. We believe there is real power in the synergy that exists between a team of generalists and specialists, and that together with an engaged client team, we can create both efficient and unexpected solutions . “Enjoy tomorrow” is our goal : this means helping marketers and brands have a better, more exciting tomorrow in the context of collaborative marketing . We help marketeers be more efficient, brands be more relevant and consumers get something meaningful from their favorite brands. The idea behind "Enjoy tomorrow" means developing exciting and enjoyable content for consumers, as well as campaigns that are memorable and shareable. Contact us to know how your company and brands can "Enjoy Tomorrow" .

40 personnes dans leur équipe

Parle Anglais, Français, Néerlandais

11 projets dans leur portefeuille

3 collaborations commencées sur Sortlist

Travaille à distance à travers le monde

Membre Sortlist depuis 2015

Fondée en 1929

1 prix décerné

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Services

17 services offerts par Mirum Belgium

Description
Starting with a strong strategic analysis, we define a consistent brand territory and from there develop creative concepts for brand and activation campaigns. Thereafter, we'll adapt the concept and the messages to the content funnel priority, either the top, middle or bottom.
Compétences en Publicité (8)
Brand ConceptDigital advertisingadvertising and marketingBrand CampaignInnovativeBrand ActivationAdvertising CampaignDisplay Advertising
Projets en Publicité (4)
Clients en Publicité (4)
VELUXServices à domicile | national
BeobankBanque et Finance | national
BeobankBanque et Finance | national
ŠKODAAutomobile | national
En savoir plus sur Publicité
Description
We also help our clients in the (re)-positioning analysis of their brands versus the competition.

For example, we often work with marketeers to define what their brands stand for and create guidelines as to how they should evolve.
This may involve consumer research to pinpoint the significant insights that'll give a brand more relevancy.

A strategic analysis will also articulate the vision and mission of the brand and its translation to a brand promise.
Ultimately, this may lead to the creation or rework of the brand logo and brand assets, as appropriate.
Compétences en Image de marque & branding (11)
Brand StrategyVertalingBrand ActivationBrand AwarenessBrand PositioningCorporate Brandinggraphic guidelinescompetitive analysisbenchmarkingLogo Creation+1
Projets en Image de marque & branding (4)
Clients en Image de marque & branding (4)
BeobankBanque et Finance | national
BeobankBanque et Finance | national
ŠKODAAutomobile | national
Iris GroupBiens et services industriels | national
En savoir plus sur Image de marque & branding
Description
It is our job to influence and persuade customers. To this end, next to traditional advertising, content is highly influential. This is why we have developed "The Hive", our own in-house content factory.
The Hive offers multiple services to help advertisers reaching their content goals.

We cover 5 phases :
1. Insights :
- Review the customer journey and rate what would be useful for the content funnel
- Conduct customer research to get new insights and find useful information to build new content

2. Strategy :
- Develop a coherent content strategy that respects the brand's tone of voice and that is also relevant for the target audience

3. Content Development :
- Copywriting and production of raw content

4. Storytelling :
- Rework the content to make it a great story for Hero or Hub or Hygiene purposes
- Add a the right creative concept to the content

5. Design :
- Translate the story into motion design, videos for websites or SoMe, including animated gifs, cinemagraphs, etc.
- Develop infographics for print or video
- Develop the design and animation of the content to deliver effective and engaging video material
Compétences en Stratégie de contenu (6)
Content StrategyStorytellingMotion DesignVideo MarketingContent Calendarcontent planning
Projets en Stratégie de contenu (9)
Clients en Stratégie de contenu (9)
BulldogVins et Spiritueux | national
PanasonicUtilitaires | international
PuratosAlimentaire | international
VELUXServices à domicile | national
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Description
We also develop a content strategy for social media that is coherent with the brand's DNA. We'll create a strong creative concept that reinforces the storytelling for different social media touch points. Our goal is to generate content that delivers on consistency and smart creativity so that we optimize the audience engagement.
Compétences en Réseaux sociaux (8)
Content PlanningContent StrategyStorytellingSocial Media StrategySocial AdvertisingVideo Marketingsocial storytellingSocial Media Customization
Projets en Réseaux sociaux (5)
Clients en Réseaux sociaux (5)
BeobankBanque et Finance | national
BulldogVins et Spiritueux | national
PanasonicUtilitaires | international
TPAMPSans but lucratif | national
En savoir plus sur Réseaux sociaux
Description
At Mirum, digital strategy is transversal.
To this end, we think about how digital integration can help you reach your objectives throughout the funnel, and how we can best measure the impact of our campaigns.

The agency offers a wide range of digital services :
• Global digital strategy
• Lead generation strategy
• Activation campaigns
• CRM and re-marketing campaigns
• E-mailing campaigns
• Newsletters / personalized content
• Display campaigns
• Technology innovation (e.g. Pepper AI integration in CRM program)
Compétences en Stratégie digitale (19)
Marketing StrategyDigital AdvertisingProject ManagementCRMOnline MarketingCustomer Relationship ManagementDigital Marketing StrategyMarketing ResearchDisplay AdvertisingMarketing Automation+9
Projets en Stratégie digitale (8)
Clients en Stratégie digitale (8)
ŠKODAAutomobile | national
BeobankBanque et Finance | national
PanasonicUtilitaires | international
Vanceva & SaflexArchitecture et Urbanisme | international
En savoir plus sur Stratégie digitale
Description
Thanks to our internal content factory, "The Hive", we can help our clients develop animated videos for their marketing needs, including SoMe, website, OOH, events, etc.
We produce motion design for the following:

- Video production (Light shootings - B2B, B2C)
- 2D animation
- Video post-production
- Visual content (for SoMe)
- Animated gif's and cinemagraphs
- Infographics development
Compétences en Animation (8)
Video Editing3D AnimationAnimation 2DVideo animationVidéo AniméeInfographiesMotion Design2D Animation
Projets en Animation (7)
Clients en Animation (7)
ŠKODAAutomobile | national
BulldogVins et Spiritueux | national
BeobankBanque et Finance | national
Iris GroupBiens et services industriels | national
En savoir plus sur Animation
Description
We orchestrate our agency services around data intelligence:
Putting data analytics and strategic research insights at the beginning of the creative process helps us nourish and feed client briefings by challenging them with real behaviour analysis and relevant insights.
Setting up dashboards allow us to get a better understanding of the effect of what we do and help the client taking strategic decisions.
Compétences en Data Consulting (4)
insightdashboard designdata governancedashboard reports
Projets en Data Consulting (2)
Clients en Data Consulting (2)
ŠKODAAutomobile | national
Vanceva & SaflexArchitecture et Urbanisme | international
En savoir plus sur Data Consulting
Description
Aucune description n'est fournie pour ce service.
Projet en Web analytique/Big data (1)
Client en Web analytique/Big data (1)
ŠKODAAutomobile | national
En savoir plus sur Web analytique/Big data
Description
Aucune description n'est fournie pour ce service.
Compétences en Application web (3)
Drupal DevelopmentWeb ContentResponsive Web Design
Projet en Application web (1)
Client en Application web (1)
ŠKODAAutomobile | national
En savoir plus sur Application web
Description
Aucune description n'est fournie pour ce service.
Compétences en Rédaction et traduction (2)
Technical WritingStorytelling
En savoir plus sur Rédaction et traduction