Mirum Belgium

Starting with a strong strategic analysis, we define a consistent brand territory and from there develop creative concepts for brand and activation campaigns. Thereafter, we'll adapt the concept and the messages to the content funnel priority, either the top, middle or bottom.

We also help our clients in the (re)-positioning analysis of their brands versus the competition. For example, we often work with marketeers to define what their brands stand for and create guidelines as to how they should evolve. This may involve consumer research to pinpoint the significant insights that'll give a brand more relevancy. A strategic analysis will also articulate the vision and mission of the brand and its translation to a brand promise. Ultimately, this may lead to the creation or rework of the brand logo and brand assets, as appropriate.

It is our job to influence and persuade customers. To this end, next to traditional advertising, content is highly influential. This is why we have developed "The Hive", our own in-house content factory. The Hive offers multiple services to help advertisers reaching their content goals. We cover 5 phases : 1. Insights : - Review the customer journey and rate what would be useful for the content funnel - Conduct customer research to get new insights and find useful information to build new content 2. Strategy : - Develop a coherent content strategy that respects the brand's tone of voice and that is also relevant for the target audience 3. Content Development : - Copywriting and production of raw content 4. Storytelling : - Rework the content to make it a great story for Hero or Hub or Hygiene purposes - Add a the right creative concept to the content 5. Design : - Translate the story into motion design, videos for websites or SoMe, including animated gifs, cinemagraphs, etc. - Develop infographics for print or video - Develop the design and animation of the content to deliver effective and engaging video material

We also develop a content strategy for social media that is coherent with the brand's DNA. We'll create a strong creative concept that reinforces the storytelling for different social media touch points. Our goal is to generate content that delivers on consistency and smart creativity so that we optimize the audience engagement.

At Mirum, digital strategy is transversal. To this end, we think about how digital integration can help you reach your objectives throughout the funnel, and how we can best measure the impact of our campaigns. The agency offers a wide range of digital services : • Global digital strategy • Lead generation strategy • Activation campaigns • CRM and re-marketing campaigns • E-mailing campaigns • Newsletters / personalized content • Display campaigns • Technology innovation (e.g. Pepper AI integration in CRM program)

Thanks to our internal content factory, "The Hive", we can help our clients develop animated videos for their marketing needs, including SoMe, website, OOH, events, etc. We produce motion design for the following: - Video production (Light shootings - B2B, B2C) - 2D animation - Video post-production - Visual content (for SoMe) - Animated gif's and cinemagraphs - Infographics development