Humix

Agence spécialisée en Ergonomie (UX/UI), Web analytique/Big data.

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Humix

A propos de Humix

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Description
  • At Humix, we always put the user in the center. Whether you're working on an e-commerce solution, a website or any kind of (mobile) application.We believe that you'll benefit from a user-centered approach, as happy users are loyal users. This implies that we will help you reach business goals by focussing on the needs and expectations of your users.  Humix is a User Experience and Digital Marketing competence center of the Cronos group. Humix analyses and improves the usability and user experience of websites and applications.  From our experience with the needs and wishes of the target audience we also help you with the optimising of your Digital Marketing activities. The development of a successful website or application doesn't stop with the launch. We support our clients in reaching their business goals by translating their goals into an actionable approach for social and digital media.  We help them get a clear view on the social media landscape and to find the perfect mix of tools and channels. 

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Services offerts

Nous sommes actifs dans différents secteurs.

Ergonomie (UX/UI)
  • In our user experience or UX design projects, the customer is the most important and valuable factor. In the beginning, we take into account all the user feedback and then we can start creating an optimized user experience. We can help you with: - User testing: click testing, A/B testing, Remote unmoderated testing - Wireframing: prototyping - Information Architecture: navigation flows, card sorting, structure testing - Analyses: user, task, content, expert evaluation, customer journey mapping
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Web analytique/Big data
  • Big data and web analytics aren't just buzzwords for us. Everybody can implement a tool and start gathering data. The question is what do you do with it ? We're specialized in Web Analytics and Conversion Optimization. We dive into the data and gather insights so you can improve your (online)marketing or/and business results. Services we provide: - Analytics implementation - Analyse and reporting - KPI definition - Dashboards: tailor-made data visualization - A/B testing - Channel Conversion
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Réalisations

14

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Réalisations précédentes

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2 réalisation(s) ajoutée(s)
KPI dashboards and SEO for an online jobboard

KPI dashboards and SEO for an online jobboard

juin 2016
juin 2016

KPI dashboards and SEO for an online jobboard

We assist this online job board to gain more insights from their data and optimise the building of organic traffic. 

During a thorough KPI workshop we first defined the online KPI's and translated them into the appropriate metrics. This measurement framework is step by step implemented on the different platforms used. Both Google Tag Manager and Google Analytics have been configured accordingly. This now allows them to follow up on the online performance based on correct and complete data. 

Next we created different dashboards for different users within the organisation to follow up on the online performance. The dashboards range from highlevel management dashboards to detailed performance dashboards to follow up on actions.

Conversion optimisation for a retailer

Conversion optimisation for a retailer

juin 2016
juin 2016

Conversion optimisation for a retailer

About half a year after the launch of the webshop for a large DIY retailer the time was there to focus on the conversion of of visitors and drive more traffic to the webshop. A roadmap that combined the three domains; UX, SEO, Digital Marketing and Web Analytics was defined. The main goal was to improve the revenue and conversion in a short timespan. 

Together with both the internal Marketing team and the development team we achieved very good results in a short period. After two months we were able to improve the revenue from organic traffic with 646% and the general online conversion with 218%.

In order to follow up on the results we created KPI dashboards. The dashboards are tailored to the internal audience and show exactly those metrics that help them gain insight and take decisions based on this information. The dashboards combine data from different sources such as Google Analytics, SAP, Hybris, Search Console and SemRush. 

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