Human Digital
Le marketing B2B, rendu humain.
Human Digital est une agence de marketing B2B pour les fabricants, les entreprises industrielles et technologiques. Nous construisons des systèmes marketing qui équilibrent l'intuition humaine avec la performance commerciale, connectant stratégie, contenu et déploiement en un seul moteur conçu pour engager les bonnes personnes, susciter l'action et adapter ce qui fonctionne. Nous travaillons comme achète le B2B. Stratégie fondée sur la recherche client, concurrentielle et commerciale. Contenu qui capte l'attention et établit l'autorité. Déploiement qui transforme les signaux en pipeline, via les découvertes payantes, SEO et IA, la génération de leads et des analyses claires via HD Analytics et HubSpot. Sites web construits sur Webflow et Shopify qui continuent de fonctionner après le lancement. Chaque compte est géré via un point de responsabilité unique, avec des équipes qui connaissent votre produit et une base à Auckland et Sydney couvrant la majeure partie de la journée de travail mondiale. Le marketing B2B, rendu humain. 10 personnes dans leur équipe
Parle Anglais
2 projets dans leur portefeuilleMembre Sortlist depuis 2022
Fondée en 2018
2 prix décernésAucun avis client pour le momentSoyez le premier à écrire un
Services
3 services offerts par Human Digital
Description Human Digital is a B2B marketing agency for manufacturers, industrial businesses, and technology companies. We build marketing systems that balance human insight with commercial performance, connecting strategy, content, and deployment into one engine designed to engage the right people, drive action, and scale what works. Strategy sets the direction: market research, brand positioning, ABM, and customer journey mapping. Content earns attention: creative and asset production, thought leadership, conversion copywriting, and search and AI optimisation. Deployment turns it into growth: full-funnel paid across Google, Meta, LinkedIn, and DOOH, lead generation and nurturing, signal-based outbound, and clean performance analytics through HD Analytics and HubSpot.Compétences en Marketing (6) Marketing B2BPublicité B2BE-commerce B2BMédias sociaux B2BMarketing interentreprisesMarketing digital B2BProjet en Marketing (1) Client en Marketing (1) ABBBiens et services industriels | international
En savoir plus sur MarketingDescription Human Digital grounds every B2B strategy in research across three fronts: customer, competitor, and business. On the customer side we go past surface-level personas to understand what actually drives decisions in your market, mapping the full journey from first touch to close so you can see where trust builds and where it breaks. On the competitor side we benchmark positioning, messaging, and channel presence to find the space you can own rather than the one you're crowding into. On the business side we pressure-test your objectives, margins, and growth targets so the strategy is built to commercial reality, not marketing theory. From that base we shape brand positioning and messaging that cannot be replicated, a multi-channel roadmap built around people rather than platforms, and account-based plans that align marketing and sales around the accounts that matter most. The output is a clear direction backed by evidence, not opinion. Strategy, made human.Compétences en Stratégie digitale (2) Recherche marketingMarketing digital B2BProjets en Stratégie digitale (2) Clients en Stratégie digitale (2) ABBBiens et services industriels | internationalNZ PumpBiens et services industriels | international
En savoir plus sur Stratégie digitaleDescription Human Digital builds B2B websites that work as growth assets, not brochures. We design and develop in Webflow and Shopify, matching the platform to the job: Webflow for content-led B2B sites that need custom design, market-specific journeys, and a CMS the team can run without a developer; Shopify where B2B commerce, catalogues, and transactional flows are in play. Every build starts with the customer journey, not a template. For NZ Pump we rebuilt the site with industry-specific pathways and market-specific journeys that put technical superiority front and centre, and sessions rose 50 percent in two months with interactions up 143 percent and real traffic arriving from the US and China. For Unilever Professional we built and localised AU and NZ sites across seven brands, embedding retailer purchase links, per-product QR codes, and Safety Data Sheet compliance, then optimised the lot for search. Nearly half the traffic came from organic, at a 65 percent engagement rate. You get custom design, mobile-first, SEO and AI discovery baked in from the start, and a CMS foundation the client owns. A website that keeps working after launch. Web that's built human.Compétences en Création de site internet (3) création de sites webDesign de site webCréation de site internet
En savoir plus sur Création de site internet
Équipe
10 membres dans l'équipe de Human Digital
HistoireThe values of Human Digital revolve around human-centred design, which is applied to all their activities. This approach involves a multi-step process with their clients, including listening, planning time and budget, uncovering insights, prototyping and testing solutions, releasing frequently, and reflecting.
Récompenses
Human Digital a été récompensé 2 fois
Awwward | Inugo2022-11-01
Awwward | Havana Coffee2022-06-01
Avis clients
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Contact
Coordonnées de Human Digital
Détails
- Siège socialLevel 9/4 Williamson Avenue, Ponsonby, Auckland 1021, New Zealand
- 60 Martin Pl, Sydney NSW 2000, Australia
- 413 W 14th St, New York, NY 10014, USA