FRIENDSHIP (+ 9 Avis clients) | Sortlist

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FRIENDSHIP Anvers, Belgique

Le profil et les détails de cette agence sont gérés par son propriétaire.

Unboring Life

Friendship is a full service advertising agency that creates unboring physical and digital experiences for brands that believe they can be useful, newsworthy, timeless, just weird, playful, new, inspiring, happy, free and anything else. 

Fighting boring advertising with creativity since 2013.


We strive to end foie gradvertising.
Low quality advertising has been scrammed down our throats for years.
Today’s audience demands more effort and doesn’t want to be treated like sheep or walking moneybags.
If you want the attention of your customer, you gotta earn it.


Our job is to challenge the advertising industry, because we believe brands and advertising can really make our lives and our world more interesting, fun and better.
When you keep that in mind, your brand and advertising will be useful and relevant in today’s society.

The future of advertising and marketing will be created by the happy, opinionated and positive brands that are the creative risk takers of this world.
Those who improve our society, in all ways possible.
Those who give back, will get the return.
Those who lead, will leave their competitors behind.


That is why we believe in surprising brands, activational campaigns, customer experiences, unconventional ideas, authenticity and real people.
Let’s create the advertising we deserve.


Let’s create advertising that makes people happy and makes companies grow.


“Your closest friends unbore your life everyday.
That’s what brands should do too.”


 

15 personnes dans leur équipe
Parle Anglais, Français, Néerlandais
17 projets dans leur portfolio
1 collaborations commencées sur Sortlist
Travaille à distance à travers le monde
Membre Sortlist depuis 2015
Fondée en 2013
1 prix décerné

Services

4 services offerts par FRIENDSHIP

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  • Description
    People hate advertising and that’s completely normal. Here’s why. (relax, it’s only a 5 min. read) It’s been like that since decades. Unlike other branches in the entertainment industry (music, gaming, movies, series, shows…) advertising does not add anything satisfying or fulfilling to our lives. It does not fill a need or a craving. Your brand, product or service might do that, but the advertising mostly doesn’t. If advertising doesn't make our life better, funnier or more interesting, nobody should watch it, nor react to it and certainly not buy it. No f*cks must be given. We need advertising that makes our life better, funnier or more interesting. We need useful advertising. Here’s how we do that: With literally all media at our disposal. Whether it’s a 360 campaign, a contemporary brand activation or a social media campaign, we approach every briefing with the same unboring life attitude, but without ever losing sight of the campaign goals and what your audience really wants to see. We don’t create advertising for the sake of advertising, but for the people. When brands realize they can have a huge and positive impact on society, they can ensure their future. Obviously, every brand wants to make an impact on their customers, but it’s not easy to do the effort. We are here to do the effort. We can show you how. As a creative company in the idea economy, we know that doing the effort is the key to move forward, increase sales on short term and in the long run. So dear marketeers. Don’t spend your shitloads of valuable dollars on shoving your stuff down people’s throats. No more foie gradvertising. Instead, invest your valuable marketing dollars in valuable projects, people and campaigns, that help build a fun and positive world of prosperity, solidarity and equality for all. If you do that, the consumer of today and the consumer of the future will thank you and your brand with years of loyalty. Words are cheap. You have to try it to find out. It’s like a cooking book, full of recipes. You have to try it to taste it. You have to do the effort first. If you don’t get into the kitchen and experiment, you are just licking the pages of a cooking book. Trust us, we tried it. Not the best licking experience.
    Compétences en Publicité (27)
    digital campaignadvertisingb2b advertisingdigital onlineContent Marketinglocal advertisingBtoB advertisingBtoC advertisingonline banner advertisingdigitale reclame+17
    Projets en Publicité (16)
    An overview of our creative work! - Publicité
    Launch C&A collection FW21 - Publicité
    Boost yourself back to normal - Publicité
    A tribute to all creators (Nikon) - Publicité
    Avis clients en Publicité (4)
    Esa-Pekka Nykänen
    mark van aelst
    Wim Segers
    Kristoff Coolen
    Clients en Publicité (16)
    Friendship IncMarketing & Publicité | international
    HIDDITAlimentaire | national
    TropicanaAlimentaire | international
    FriskAlimentaire | international

    En savoir plus sur Publicité


  • Description
    The constant evolution of social media, has taught us to constantly rethink content strategies. On a daily basis our team is on the lookout for new insights and content inspiration. We are trained to see the opportunities and we go the extra mile to show you how content can be relevant and useful for your brand, depending on the KPI’s.
    Compétences en Stratégie de contenu (16)
    content copywritingcontent developmentweb contentcontent marketingcontent strategiecontent creatiecontent planningWebsite ContentBrand ContentCommunicatiestrategie+6
    Projets en Stratégie de contenu (9)
    An overview of our creative work! - Stratégie de contenu
    Launch C&A collection FW21 - Stratégie de contenu
    Boost yourself back to normal - Stratégie de contenu
    A tribute to all creators (Nikon) - Stratégie de contenu
    Avis clients en Stratégie de contenu (3)
    Dave Brosens
    Ruud Tiebos
    Christian Van Looy
    Clients en Stratégie de contenu (9)
    Nikon CorporationElectronique | international
    Bongo / Smartbox groupVoyage et Loisirs | international
    FriskAlimentaire | international
    C&A EuropeAccessoires & vêtements | international

    En savoir plus sur Stratégie de contenu


  • Description
    We have created commercials and films for brands all over the world. Classic tv-commercials, viral ad campaigns or explanimation videos have no secrets for us. We are always looking out for new styles, new techniques and surprising ways to make videos and films with stopping power.
    Compétences en Vidéo (22)
    promofilmBrand MovieWeb MovieCompany Movietv spotreclamespotcampaign moviecampagne filmbedrijfsfilmsocial media movie+12
    Projets en Vidéo (10)
    An overview of our creative work! - Vidéo
    Launch C&A collection FW21 - Vidéo
    Boost yourself back to normal - Vidéo
    A tribute to all creators (Nikon) - Vidéo
    Avis client en Vidéo (1)
    Ariane Gehring
    Clients en Vidéo (10)
    C&A BelgiumAccessoires & vêtements | international
    Fire BusterProduits ménagers | national
    HaarwensenSans but lucratif | international
    Friendship IncMarketing & Publicité | international

    En savoir plus sur Vidéo


  • Description

    Aucune description n'est fournie pour ce service.

    Compétences en Image de marque & branding (32)
    brandingcompany brandingbrand identity designb2b brandinglogo developmentcomputer graphic designbrand identityglobal brandinglogo retouchinghuisstijlontwerp+22
    Projets en Image de marque & branding (8)
    An overview of our creative work! - Image de marque & branding
    Launch C&A collection FW21 - Image de marque & branding
    A tribute to all creators (Nikon) - Image de marque & branding
    Whim, my City, my Playground - Image de marque & branding
    Avis client en Image de marque & branding (1)
    Alex Helsen
    Clients en Image de marque & branding (8)
    C&A BelgiumAccessoires & vêtements | international
    MAAS Global, WhimTransport | international
    MeDirect.beBanque et Finance | national
    Chow Tai Seng, Stad AntwerpenGouvernement et administration | international

    En savoir plus sur Image de marque & branding

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Portfolio

17 projets ajoutés par FRIENDSHIP

An overview of our creative work!
An overview of our creative work!

Projet réalisé pour Friendship Inc dans l'industrie Marketing & Publicité pour un public B2B / B2C en 2021.a quick overview of some of our creative projects for clients!

AnimationDesign & graphismeImage de marque & branding+6
En savoir plus
Launch C&A collection FW21
Launch C&A collection FW21

Projet réalisé pour C&A Europe dans l'industrie Accessoires & vêtements pour un public B2B / B2C.C&A is THE fashion brand that has been here since 1841. And with a big fashion brand comes a lot of big fashion shows, with lots of people. Twice a year, C&A hosts events called ‘Collection Showrooms’ to present their new collections. At least, until last year… Due to “you know what”, C&A couldn’t organise a traditional Collection Showroom event for this year’s Autumn Winter collection presentation.

Image de marque & brandingPublicitéPublicité en ligne+3
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Boost yourself back to normal
Boost yourself back to normal

Projet réalisé pour Frisk dans l'industrie Alimentaire pour un public B2C en 2021.Ah yes, things are changing in the right direction and “normal life” is almost upon us! But wait… This means we will not be able to hide our bad breath behind our masks!? How do we set up a date? How do we interact with colleagues? Was it at the printer or coffee machine we do that thing called ‘small talk’? How…?Don’t worry, FRISK will refresh your memory so you’re ready to step outside your home office again!Just say hi to people on the streets, go to work with pants on, don’t forget you’re not able to “mute” yourself in real-life meetings, … Just grab a FRISK, take a deep breath and you’re good to go.We created a series of snappy tutorials to boost yourself back to normal. The goal of this online campaign is to spread positive vibes. And fresh breaths.

AnimationDesign & graphismePublicité+4
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A tribute to all creators (Nikon)
A tribute to all creators (Nikon)

Projet réalisé pour Nikon Corporation dans l'industrie Electronique pour un public B2B / B2C en 2021.In January 2020 FRIENDSHIP teamed up with K&L Inc. Japan for the worldwide launch of the long-rumoured Nikon Z5, Z6ii and Z7ii, each of them innovative and feature-rich mirrorless FX-format cameras for different kinds of creators.

Image de marque & brandingPublicitéStratégie de contenu+1
En savoir plus
Whim, my City, my Playground
Whim, my City, my Playground

Projet réalisé pour MAAS Global, Whim dans l'industrie Transport pour un public B2B / B2C en 2018.

AnimationDesign & graphismeImage de marque & branding+6
En savoir plus
Style Switching Windows
Style Switching Windows

Projet réalisé pour C&A Belgium dans l'industrie Accessoires & vêtements pour un public B2C en 2021.Try a new outfit in the dressing room, make a TikTok and end up as a model for the new collection in these new C&A window displays.

Image de marque & brandingPublicitéRéseaux sociaux+1
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Équipe

15 membres dans l'équipe de FRIENDSHIP

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Récompenses

FRIENDSHIP a été récompensé 1 fois

Grand Prix2017-05-31Outdoor


Avis clients

9 Avis clients pour FRIENDSHIP

4.73/5
(9 avis clients)
Esa-Pekka NykänenDirector of Marketing and Sales chez MAAS Global / Whim
ServicePublicité
SecteurTransport
Équipe51 - 200
5/5
Budget
Qualité
Planification
Collaboration
Quel était l'objectif de votre collaboration ?
We launched the mobility service WHIM in Belgium and needed Friendship to develop the 360degree campaign for this Belgian Launch. Key visuals, on and offline ads, movies, social media campaigns, influencer campaigns, ...
Qu'avez-vous le plus apprécié pendant votre collaboration ?
Time was ticking all the time and Friendship never missed a deadline and was always prepared to listen to our extra demands and requests.
Y a-t-il des domaines où l'agence peut s'améliorer ?
probably, there must be but can't think of them right now.

Esa-Pekka Nykänen recommande cette agence


ServicePublicité
SecteurTransport
Équipe51 - 200

Alex HelsenManaging Director chez Choco Yoco
ServiceImage de marque & branding
SecteurAlimentaire
Équipe1 - 10
5/5
Budget
Qualité
Planification
Collaboration
Quel était l'objectif de votre collaboration ?
We wanted to launch a brand new product in the market with Friendship. They created the brand itself and developed all communication assets that were needed.
Qu'avez-vous le plus apprécié pendant votre collaboration ?
Watching the brand literally come to live!

Alex Helsen recommande cette agence


ServiceImage de marque & branding
SecteurAlimentaire
Équipe1 - 10

Christian Van Looyvoorzitter J&L chez J&L
ServiceStratégie de contenu
SecteurSans but lucratif
Équipe1 - 10
5/5
Budget
Qualité
Planification
Collaboration
Quel était l'objectif de votre collaboration ?
The agency helped us with a total digital approach that was designed to reach more relevant people/prospects.
Qu'avez-vous le plus apprécié pendant votre collaboration ?
The agency understands our product/sector really well and was always very approachable and reactive.

Christian Van Looy recommande cette agence


ServiceStratégie de contenu
SecteurSans but lucratif
Équipe1 - 10

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Contact

Coordonnées de FRIENDSHIP

Détails



  • Siège socialAntwerp, Belgium

  • Brussels, Belgium

  • Amsterdam, Netherlands

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