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FRIENDSHIP

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Anvers, Belgique
Unboring Life
Friendship is a full service advertising agency that creates unboring physical and digital experiences for brands that believe they can be useful, newsworthy, timeless, just weird, playful, new, inspiring, happy, free and anything else.  Fighting boring advertising with creativity since 2013. We strive to end foie gradvertising. Low quality advertising has been scrammed down our throats for years. Today’s audience demands more effort and doesn’t want to be treated like sheep or walking moneybags. If you want the attention of your customer, you gotta earn it. Our job is to challenge the advertising industry, because we believe brands and advertising can really make our lives and our world more interesting, fun and better. When you keep that in mind, your brand and advertising will be useful and relevant in today’s society. The future of advertising and marketing will be created by the happy, opinionated and positive brands that are the creative risk takers of this world. Those who improve our society, in all ways possible. Those who give back, will get the return. Those who lead, will leave their competitors behind. That is why we believe in surprising brands, activational campaigns, customer experiences, unconventional ideas, authenticity and real people. Let’s create the advertising we deserve. Let’s create advertising that makes people happy and makes companies grow. “Your closest friends unbore your life everyday. That’s what brands should do too.”
15 personnes dans leur équipe
Parle Anglais, Français, Néerlandais
17 projets dans leur portefeuille
1 collaborations commencées sur Sortlist
Travaille à distance à travers le monde
Membre Sortlist depuis 2015
Fondée en 2013
1 prix décerné
4.72/5
(9 avis clients)

Services

15 services offerts par FRIENDSHIP

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  • Description
    People hate advertising and
    that’s completely normal.
    Here’s why. (relax, it’s only a 5 min. read)

    It’s been like that since decades.
    Unlike other branches in the entertainment industry (music, gaming, movies, series, shows…) advertising does not add anything satisfying or fulfilling to our lives.
    It does not fill a need or a craving.
    Your brand, product or service might do that, but the advertising mostly doesn’t.
    If advertising doesn't make our life better, funnier or more interesting, nobody should watch it, nor react to it and certainly not buy it. No f*cks must be given.
    We need advertising that makes our life better, funnier or more interesting. We need useful advertising.

    Here’s how we do that:
    With literally all media at our disposal.
    Whether it’s a 360 campaign, a contemporary brand activation or a social media campaign, we approach every briefing with the same unboring life attitude, but without ever losing sight of the campaign goals and what your audience really wants to see. We don’t create advertising for the sake of advertising, but for the people.
    When brands realize they can have a huge and positive impact on society, they can ensure their future. Obviously, every brand wants to make an impact on their customers, but it’s not easy to do the effort.
    We are here to do the effort. We can show you how.

    As a creative company in the idea economy, we know that doing the effort is the key to move forward, increase sales on short term and in the long run.

    So dear marketeers.
    Don’t spend your shitloads of valuable dollars on shoving your stuff down people’s throats. No more foie gradvertising.
    Instead, invest your valuable marketing dollars in valuable projects, people and campaigns, that help build a fun and positive world of prosperity, solidarity and equality for all.
    If you do that, the consumer of today and the consumer of the future will thank you and your brand with years of loyalty.
    Words are cheap. You have to try it to find out.
    It’s like a cooking book, full of recipes. You have to try it to taste it. You have to do the effort first. If you don’t get into the kitchen and experiment, you are just licking the pages of a cooking book.
    Trust us, we tried it. Not the best licking experience.
    Compétences en Publicité (33)
    video advertisingContent MarketingDigital AdvertisingBrand ActivationReact DevelopmentInfluencer Campaigns360º advertisingadvertisingdigital strategysocial marketing+23
    Projets en Publicité (16)
    An overview of our creative work! - Publicité
    Launch C&A collection FW21 - Publicité
    Boost yourself back to normal - Publicité
    A tribute to all creators (Nikon) - Publicité
    Avis clients en Publicité (4)
    Esa-Pekka Nykänen
    mark van aelst
    Wim Segers
    Kristoff Coolen
    Clients en Publicité (16)
    C&A BelgiumAccessoires & vêtements | international
    Friendship IncMarketing & Publicité | international
    FriskAlimentaire | international
    TriamantHôpitaux et Santé | national
    En savoir plus sur Publicité
  • Description
    The constant evolution of social media, has taught us to constantly rethink content strategies. On a daily basis our team is on the lookout for new insights and content inspiration. We are trained to see the opportunities and we go the extra mile to show you how content can be relevant and useful for your brand, depending on the KPI’s.
    Compétences en Stratégie de contenu (17)
    content developmentcontent copywritingcontentontwikkelingMarketing de ContenuContent StrategyCopywritingContent CreationContent WritingCommunication StrategyCommunicatiestrategie+7
    Projets en Stratégie de contenu (9)
    An overview of our creative work! - Stratégie de contenu
    Launch C&A collection FW21 - Stratégie de contenu
    Boost yourself back to normal - Stratégie de contenu
    A tribute to all creators (Nikon) - Stratégie de contenu
    Avis clients en Stratégie de contenu (3)
    Dave Brosens
    Ruud Tiebos
    Christian Van Looy
    Clients en Stratégie de contenu (9)
    HaarwensenSans but lucratif | international
    C&A EuropeAccessoires & vêtements | international
    Nikon CorporationElectronique | international
    MeDirect.beBanque et Finance | national
    En savoir plus sur Stratégie de contenu
  • Description
    We have created commercials and films for brands all over the world.
    Classic tv-commercials, viral ad campaigns or explanimation videos have no secrets for us. We are always looking out for new styles, new techniques and surprising ways to make videos and films with stopping power.
    Compétences en Production Vidéo (22)
    campaign movieBrand MovieWeb MovieCompany Movietv spotreclamespotpromofilmtv reclamefilm productionfilm marketing+12
    Projets en Production Vidéo (10)
    An overview of our creative work! - Production Vidéo
    Launch C&A collection FW21 - Production Vidéo
    Boost yourself back to normal - Production Vidéo
    A tribute to all creators (Nikon) - Production Vidéo
    Avis client en Production Vidéo (1)
    Ariane Gehring
    Clients en Production Vidéo (10)
    MAAS Global, WhimTransport | international
    FriskAlimentaire | international
    Friendship IncMarketing & Publicité | international
    C&A BelgiumAccessoires & vêtements | international
    En savoir plus sur Production Vidéo
  • Description

    Aucune description n'est fournie pour ce service.

    Compétences en Image de marque & branding (38)
    logo graphic designgraphic packagingcomputer graphic designgraphic design and printingmerkontwerplogo motion designb2b brandingreclamegraphic advertisingcommunicatie+28
    Projets en Image de marque & branding (8)
    An overview of our creative work! - Image de marque & branding
    Launch C&A collection FW21 - Image de marque & branding
    A tribute to all creators (Nikon) - Image de marque & branding
    Whim, my City, my Playground - Image de marque & branding
    Avis client en Image de marque & branding (1)
    Alex Helsen
    Clients en Image de marque & branding (8)
    Chow Tai Seng, Stad AntwerpenGouvernement et administration | international
    MeDirect.beBanque et Finance | national
    Nikon CorporationElectronique | international
    C&A EuropeAccessoires & vêtements | international
    En savoir plus sur Image de marque & branding
  • Description

    Aucune description n'est fournie pour ce service.

    Compétences en Stratégie digitale (24)
    social media strategieonline strategydigitale strategiesocial media plancontent plandigitale campagneonline adCommunicationmarketing strategiecontent strategie+14
    Projets en Stratégie digitale (4)
    An overview of our creative work! - Stratégie digitale
    Boost yourself back to normal - Stratégie digitale
    Whim, my City, my Playground - Stratégie digitale
    This tram has no entry or exit fee - Stratégie digitale
    Clients en Stratégie digitale (4)
    MAAS Global, WhimTransport | international
    Friendship IncMarketing & Publicité | international
    FriskAlimentaire | international
    MeDirect.beBanque et Finance | national
    En savoir plus sur Stratégie digitale
  • Description
    We believe online advertising is the broadest medium there is today.
    Every tv-campaign, outdoor campaign, print ad, installation or guerilla ad, can be an online advertising campaign. Depending on your needs we can create your online ad campaign, from a to z.
    Compétences en Publicité en ligne (16)
    social media campagnedigitale campagnecontent marketingweb contentonline addigital advertisingsocial media campaigncontent advertisingsocial media marketingdigital campaign+6
    Projets en Publicité en ligne (4)
    An overview of our creative work! - Publicité en ligne
    Launch C&A collection FW21 - Publicité en ligne
    Whim, my City, my Playground - Publicité en ligne
    This tram has no entry or exit fee - Publicité en ligne
    Clients en Publicité en ligne (4)
    MeDirect.beBanque et Finance | national
    MAAS Global, WhimTransport | international
    Friendship IncMarketing & Publicité | international
    C&A EuropeAccessoires & vêtements | international
    En savoir plus sur Publicité en ligne
  • Description
    We were there when social media was born and we saw it making its first steps. Now it’s a full grown teenager and almost going off to college.

    Not every brand needs to have a 24/7 presence on every platform known to man, but every brand needs to have at least some presence on social media. And that's where we come in.
    We can provide you with a relevant content plan for a one-time campaign or a complete strategy that is adaptable and built to last. But without ever losing sight of the fact that we’re making advertising for the people; people don’t want to be treated like idiots and will settle for nothing less than unboring content.

    And if you want to stay relevant longer than just one campaign and want people to genuinely care about your brand, you’ll need to give your community something that makes them come back. Good community management is what makes the difference here between people trashing your brand (and telling their friends about it) and consumers embracing it (and also telling their friends about it!)

    Social media ROI?
    We love social media sales. Why else would you advertise? You want sales right?
    Here’s a first tip: Your social media channel is like a shopping window. An interactive one.
    People scroll through their social media, like they stroll through a shopping street.
    They are window shopping, wherever they are. If your audience sees something they like, they will go in and maybe even buy.
    All you need to do is make sure that your ‘window’ is appealing, relevant and made to sell.


    Know to grow.
    Our social media approach also includes extensive analysis and campaign monitoring. Context here is key as raw numbers rarely tell the whole story and can mean different things depending on your campaign goals.
    Compétences en Réseaux sociaux (19)
    Social Media AdvertisingPersonnalisation des Réseaux SociauxMarketing des Réseaux SociauxMarketing Socialsocial media rapporteringsocial media reclamecommunity beheersocial media reportingsocial media strategiecontent strategie+9
    Projets en Réseaux sociaux (9)
    An overview of our creative work! - Réseaux sociaux
    Launch C&A collection FW21 - Réseaux sociaux
    Boost yourself back to normal - Réseaux sociaux
    Whim, my City, my Playground - Réseaux sociaux
    Clients en Réseaux sociaux (9)
    C&A BelgiumAccessoires & vêtements | international
    BrightfishMédias | national
    HaarwensenSans but lucratif | international
    MeDirect.beBanque et Finance | national
    En savoir plus sur Réseaux sociaux
  • Description

    Aucune description n'est fournie pour ce service.

    Compétences en Design & graphisme (8)
    Logo Graphic Designherpositioneringgraphic artLogo Designrebrandingcorporate identitybrandinghuisstijl
    Projets en Design & graphisme (4)
    An overview of our creative work! - Design & graphisme
    Boost yourself back to normal - Design & graphisme
    Whim, my City, my Playground - Design & graphisme
    This tram has no entry or exit fee - Design & graphisme
    Clients en Design & graphisme (4)
    MAAS Global, WhimTransport | international
    Friendship IncMarketing & Publicité | international
    FriskAlimentaire | international
    MeDirect.beBanque et Finance | national
    En savoir plus sur Design & graphisme
  • Description

    Aucune description n'est fournie pour ce service.

    Compétences en Animation (1)
    Motion Design
    Projets en Animation (4)
    An overview of our creative work! - Animation
    Boost yourself back to normal - Animation
    Whim, my City, my Playground - Animation
    This tram has no entry or exit fee - Animation
    Clients en Animation (4)
    MeDirect.beBanque et Finance | national
    FriskAlimentaire | international
    Friendship IncMarketing & Publicité | international
    MAAS Global, WhimTransport | international
    En savoir plus sur Animation
  • Description

    Aucune description n'est fournie pour ce service.

    Compétences en Application web (1)
    Rédaction Web
    En savoir plus sur Application web
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Équipe

15 membres dans l'équipe de FRIENDSHIP

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Récompenses

FRIENDSHIP a été récompensé 1 fois

Grand Prix2017-5-31Outdoor

Avis clients

9 Avis clients pour FRIENDSHIP

4.72/5
(9 avis clients)
EN
Esa-Pekka NykänenDirector of Marketing and Sales chez MAAS Global / Whim
ServicePublicité
SecteurTransport
Équipe51 - 200
5/5
Budget
Qualité
Planification
Collaboration

Quel était l'objectif de votre collaboration ?We launched the mobility service WHIM in Belgium and needed Friendship to develop the 360degree campaign for this Belgian Launch. Key visuals, on and offline ads, movies, social media campaigns, influencer campaigns, ...

Qu'avez-vous le plus apprécié pendant votre collaboration ?Time was ticking all the time and Friendship never missed a deadline and was always prepared to listen to our extra demands and requests.

Y a-t-il des domaines où l'agence peut s'améliorer ?probably, there must be but can't think of them right now.

Esa-Pekka Nykänen recommande cette agence

ServicePublicité
SecteurTransport
Équipe51 - 200
AH
Alex HelsenManaging Director chez Choco Yoco
ServiceImage de marque & branding
SecteurAlimentaire
Équipe1 - 10
5/5
Budget
Qualité
Planification
Collaboration

Quel était l'objectif de votre collaboration ?We wanted to launch a brand new product in the market with Friendship. They created the brand itself and developed all communication assets that were needed.

Qu'avez-vous le plus apprécié pendant votre collaboration ?Watching the brand literally come to live!

Alex Helsen recommande cette agence

ServiceImage de marque & branding
SecteurAlimentaire
Équipe1 - 10
CV
Christian Van Looyvoorzitter J&L chez J&L
ServiceStratégie de contenu
SecteurSans but lucratif
Équipe1 - 10
5/5
Budget
Qualité
Planification
Collaboration

Quel était l'objectif de votre collaboration ?The agency helped us with a total digital approach that was designed to reach more relevant people/prospects.

Qu'avez-vous le plus apprécié pendant votre collaboration ?The agency understands our product/sector really well and was always very approachable and reactive.

Christian Van Looy recommande cette agence

ServiceStratégie de contenu
SecteurSans but lucratif
Équipe1 - 10
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Contact

Coordonnées de FRIENDSHIP

Détails

http://www.thisisfriendship.com
  • Siège socialAntwerp, Belgium