Friendship is a full service advertising agency that creates unboring physical and digital experiences for brands that believe they can be useful, newsworthy, timeless, just weird, playful, new, inspiring, happy, free and anything else.
Fighting boring advertising with creativity since 2013.
We strive to end foie gradvertising.
Low quality advertising has been scrammed down our throats for years.
Today’s audience demands more effort and doesn’t want to be treated like sheep or walking moneybags.
If you want the attention of your customer, you gotta earn it.
Our job is to challenge the advertising industry, because we believe brands and advertising can really make our lives and our world more interesting, fun and better.
When you keep that in mind, your brand and advertising will be useful and relevant in today’s society.
The future of advertising and marketing will be created by the happy, opinionated and positive brands that are the creative risk takers of this world.
Those who improve our society, in all ways possible.
Those who give back, will get the return.
Those who lead, will leave their competitors behind.
That is why we believe in surprising brands, activational campaigns, customer experiences, unconventional ideas, authenticity and real people.
Let’s create the advertising we deserve.
Let’s create advertising that makes people happy and makes companies grow.
“Your closest friends unbore your life everyday.
That’s what brands should do too.”
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Projet réalisé pour Friendship Inc dans l'industrie Marketing & Publicité pour un B2B / B2C public en 2021.a quick overview of some of our creative projects for clients!
Projet réalisé pour C&A Europe dans l'industrie Accessoires & vêtements pour un public B2B / B2C.C&A is THE fashion brand that has been here since 1841. And with a big fashion brand comes a lot of big fashion shows, with lots of people. Twice a year, C&A hosts events called ‘Collection Showrooms’ to present their new collections. At least, until last year… Due to “you know what”, C&A couldn’t organise a traditional Collection Showroom event for this year’s Autumn Winter collection presentation.
Projet réalisé pour Frisk dans l'industrie Alimentaire pour un B2C public en 2021.Ah yes, things are changing in the right direction and “normal life” is almost upon us! But wait… This means we will not be able to hide our bad breath behind our masks!? How do we set up a date? How do we interact with colleagues? Was it at the printer or coffee machine we do that thing called ‘small talk’? How…?Don’t worry, FRISK will refresh your memory so you’re ready to step outside your home office again!Just say hi to people on the streets, go to work with pants on, don’t forget you’re not able to “mute” yourself in real-life meetings, … Just grab a FRISK, take a deep breath and you’re good to go.We created a series of snappy tutorials to boost yourself back to normal. The goal of this online campaign is to spread positive vibes. And fresh breaths.
Projet réalisé pour Nikon Corporation dans l'industrie Electronique pour un B2B / B2C public en 2021.In January 2020 FRIENDSHIP teamed up with K&L Inc. Japan for the worldwide launch of the long-rumoured Nikon Z5, Z6ii and Z7ii, each of them innovative and feature-rich mirrorless FX-format cameras for different kinds of creators.
Projet réalisé pour MAAS Global, Whim dans l'industrie Transport pour un B2B / B2C public en 2018.
Projet réalisé pour C&A Belgium dans l'industrie Accessoires & vêtements pour un B2C public en 2021.Try a new outfit in the dressing room, make a TikTok and end up as a model for the new collection in these new C&A window displays.
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