A propos de Design is Dead
Created in 1996 in Antwerp, Design is Dead is a cross-disciplinary digital agency with a flair for inspiring concepts, graphic design and technological know-how. Our goal is to excel in producing real brand experiences, delivering solid strategies, out-of-the-box concepts and addictive visual eye candy.
We’re small and elegant whenever we can, but massive when required. We can always rely on the expertise of some 700+ digital experts within the European Emakina Network, covering all aspects of creative communication.
TAILORMADE INTERACTIONS Design is Dead delivers emotional connections between brands and their consumers and helps them stand out from the masses. To that end, we provide experiences with a twist, all-round solutions that are unique, esthetically pleasing and user-friendly.
Our team of ‘craftsmen with keyboards’ now numbers over 40 and evolved from a web agency to a full service creative agency with a digital heartbeat and a DoThinking mentality.
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Campina - Taste the Outdoors Lifeavril 2016avril 2016
Campina - Taste the Outdoors Life
Back in 2014 Campina was the market leader in Dairy but nobody really knew what the brand stood for. Everybody believed Campina was a reliable producer of milk & cream but that was about it. They were very much in need of a story. We came up with a rich communication territory that allowed them to speak up and claim their share of voice.
"Proef het Buitenleven" or "Taste the Outdoors Life" is a campaign that enthuses you to go outside and feel the grass under your bare feet. The thought stems from the Campina cows that, opposed to competitor cows, graze outside for at least 120 days a year. It positions Campina as a natural authentic dairy brand with a canty & positive tone. The campaign has been running for a few years now and has been rolled out in almost every possible touch point ranging from TVC's, radio, digital, print, outdoor to farm events and cycling routes trough fields filled with grazing Campina cows.
Cycling routes & Open Farm Days
Next to inspiring people to go outside we also wanted to enable them. With the open farm days we lured thousands of city people to the Belgian countryside to experience the wholesome farm life. Next to that we mapped out 6 cycling routes through the forests and the fields all starting at a different Campina farm. Our PM who test-cycled all 28 different possible versions through wind & rain, is still one of the fittest women around!
Bringing - Dutch Beer to the Worldavril 2016avril 2016
Bringing - Dutch Beer to the World
Bavaria is the second largest brewery in The Netherlands. They export their high quality pilsner around the globe, and are particularly big in the Arabic markets for alcohol free beer. They needed a highly flexible global online presence that could easily be adapted for every different market situation. Together with Emakina Brussels we created & maintained bavaria.com: one website that runs in 113 local versions. Simple yet elegant, both in design as in code, it brings the world of Bavaria beer to every outpost of our globe taking into account all the different local legal and cultural differences.
The Bavaria way
Bavaria is a very a-typical beer brand. They do everything in their own specific way. In Lieshout, the tiny village in the south of Holland where Bavaria has been brewing its beer since 1790, they call that 'The Bavaria Way'. And everybody there understands what that means. For outsiders this is obviously less clear. Design is Dead teamed up with Sellmore Amsterdam to shed some light on this mysterious way of working. We created an international brand book that explains where Bavaria comes from, what makes them special and where on earth they are heading for. The 'Blue Book' pinned down the Bavaria DNA and turned it into workable material for brand managers from Korea to Abu Dhabi. To say the least, it was a challenging project but we had a lot of fun along the way!
Let's warm up to Come a Casajuillet 2016juillet 2016
Let's warm up to Come a Casa
Have you seen our new Come a casa print ads yet? Under the banner “Maak het warm / Apportez un peu de chaleur”, we’re pointing Belgian market leader of ready-made lasagnes Come a casa in a new direction. It’s all about you, your family, and your friends. After communicating mostly around the convenience and the freshness of its ingredients for a few years, we’re now playing the sweet togetherness card. The campaign consists of an ad shot by Tom Swaelens and an advertorial featuring a freshly constituted stepfamily family whose members gather at least once a week around the table to share a precious moment together.
Evy Gruyaert and Design is Dead reach serenity togjuillet 2016juillet 2016
Evy Gruyaert and Design is Dead reach serenity tog
Design is Dead created the online platform for Evy’s new yoga project, yogametevy.com, where she offers affordable yoga lessons to beginners and advanced yogis. Ohmmmmm... After the huge successes of Start 2 Run (in Belgium) and Hardlopen met Evy (in The Netherlands), TV host Evy Gruyaert found a new way to get the Flemish to work on their physical condition: yoga. Last summer, Lannoo published her book Yoga met Evy. Design is Dead developed its complementary, serene, and easily accessible website on Drupal Commerce: this is the first extensive yoga website in Dutch-speaking region. Its design was the biggest challenge. It had to remain in line with the book, but at the same time, it needed to be more playful and sportive. No clichés about yoga were allowed, as the website is meant to reach a wide audience. Yoga is an activity that you have to see executed in order to learn, hence the importance of video clips in this project. ‘We explain every position in every detail’, says Evy, ‘in order to help you start practicing yoga safely’. Beginners (Start 2 Yoga) as well as more experienced yoga fans get access, after payment, to an extensive selection of workshops. Everyone can choose specific teachers and yoga styles and even compose their own lesson program. And the site keeps evolving: Evy and her international team of yoga teachers update the site every month with new lessons and yoga styles. The website sparked a lot of enthusiasm from passionate yogis, and Evy told Design is Dead: ‘Congratulations for your amazing work. I’m getting a lot of positive feedback, it makes me so happy!’. In exchange for the online platform, Evy offered Design is Dead free yoga lessons at the office. Namaste, Evy! www.yogametevy.com
LolaLiza Design is Dead has LolaLiza dressed upavril 2016avril 2016
LolaLiza Design is Dead has LolaLiza dressed up
LolaLiza, a Belgian retailer with affordable women’s fashion, grew in
little more than a decade from a local family business into an international brand spanning three countries. In 2015 we had a look at the full range of their communications.
LolaLiza is all about female bonding, fashion and proximity. These 3 values were translated into the 'Together' concept. ‘Together’ is all about female relationships: mother or daughter, sisters, best friends… Any role women basically pick up shopping at LolaLiza. Acting as LolaLizas full service agency, we rolled out the concept through all LolaLiza's touch points.
From activation campaigns to a beautiful e-commerce platform
We came up with awareness and activation campaigns, instore communications, shop opening concepts, and above the line communications. We're helping them out with their social media and last but not least we designed them a beautiful new webshop. That we developed together with Emakina Nederlands.
Kudos for our websitejuillet 2016juillet 2016
Kudos for our website
Our new website, launched last February, was voted 'site of the day' on www.csswinner.com. CSS Winner is a unique global platform awarding and showcasing the best websites and promoting innovative web designers, developers and agencies. www.visualhierarchy.co also featured our site as an example of the use of girds in an article on the importance of proximity in web design.
A meeting place for the Creative Industry of Antwejuillet 2016juillet 2016
A meeting place for the Creative Industry of Antwe
Antwerp Powered By Creatives is the digital meeting place for the creative industry of Antwerp. Graphic designers, 3D-artists, conceptual thinkers, children's book illustrators & potters: you name it, they all go there to learn from each other, be inspired or to collaborate.
The APBC logo deserves some extra attention as it serves multiple purposes: from representing the ANTWERP. POWERED BY CREATVES. platform visually to also navigate users through the platforms four distinct functions namely: A - Ask a question P - Pitch an idea B - Bring a story C - Create an event But the most impactful role of the logo is that it represents the creative process in how great ideas come to be. Gradually progressing through its four icons / stages from more an angular shape to eventually become a well rounded creative conclusion in the shape of a copyright symbol.
The BASE.be Online Platformjuillet 2016juillet 2016
The BASE.be Online Platform
Since 2004 Design is Dead has a special unit of top talents and it deploys this dedicated team to work at the BASE offices in Brussels. They created the innovative digital online top-up application the ‘Self Pay Kiosk’ and BASE.be, an Adobe Experience Manager based platform.
Recently a multi-brand, multi-service platform was built on the Adobe Experience Manager. For both professionals and consumers. Not only for the BASE brand but also for some BASE sub brands (Jim Mobile, Allo RTL, Turk Telekom Mobile). BASE.be brings it all together: e-services, a personalized client zone, an intelligent search function and new possibilities for BASE and third parties to focus on different products and services. Both mobile and desktop versions provide the exact same e-services too – quite a challenge! The platform is changing constantly, latest adaptations are a complete e-commerce track fully customised for tariff plans and telecom products, and a tool to personalize your options within the tariff plan. If you want a special international data option for your vacation? No problem to fix it online.
A meeting place for the Creative Industry of Antwejuillet 2016juillet 2016
A meeting place for the Creative Industry of Antwe
Antwerp Powered By Creatives is the digital meeting place for the creative industry of Antwerp. Graphic designers, 3D-artists, conceptual thinkers, children's book illustrators & potters: you name it, they all go there to learn from each other, be inspired or to collaborate. Since the platform is aimed at our peers, we were extra proud to be the chosen agency to think out, design & develop this little gem.
TV campaign for fashion retailers LolaLizaavril 2016avril 2016
TV campaign for fashion retailers LolaLiza
Design is Dead gives LolaLiza springtime chills The Belgian fashion retailer LolaLiza will be on TV for the first time with a campaign promoting its springtime collection. The clips were created by the Antwerp communication agency Design is Dead and feature a bunch of friends who share a familiar feeling: they are looking forward to enjoying spring. This springtime campaign named ‘Let’s Celebrate Spring Together’ gives life to LolaLiza’s characteristics: 'fashion, fun & female bonding'. The clips, produced by Lovo and directed by Helvetica, start airing on April the 2nd 2016. Credits: Creative Direction: Bouke Zoete Art Direction: Katleen Van Ruyskensvelde Copywriting: Anton Vander Haeghen Project Management: Emmanuelle Staquet Account Management: Annouck Hendrickx Production: Lovo Direction: Helvetica Client: LolaLiza, Marco Merckx
SWINCKELS’ A gentleman in a room full of hooliganavril 2016avril 2016
SWINCKELS’ A gentleman in a room full of hooligan
When the seventh generation of the Dutch brewers family Swinkels came to Design is Dead they had all the stakes in hand to build a beautiful brand but they just didn't seem to be able to shuffle the cards right. We started at the root of things by writing them a clear and very premium brand positioning.
Swinckels' pilsner was to become a subtle & stylish signal that you are a man who is in the know, a way to set yourself apart from the "lager, lager" shouting crowd, a gentleman in a room full of hooligans. When everybody in the Swinkels family agreed to the "A Toast To Taste" positioning we started to work our visual magic on Swinckels'. A stunning brand book was designed, some myriad "beer porn" was shot, their social media was brought to a higher level and we even entered the world of packaging design.
Road to market strategy
Up to 2015 Swinckel's was only available in bars & restaurants. They wanted to grow towards home consumption. We crafted a strategic plan of attack for Swinckels' to slowly but steadily become a beer you buy to impress your guests at home with. Careful not to lose our premium positioning, we first became available online. The next steps towards world domination are being taken as we speak. But our non-disclosure agreements don't allow us to boast about them yet...
DiD makes the bed you lie injuillet 2016juillet 2016
DiD makes the bed you lie in
Koninklijke Auping has taken major steps in the digital field. To help the Dutch bed manufacturer provide a 21st century shopping experience, we created the Auping Mattress Configurator. I’m excited to present it to you. It’s a digital tool that helps you find the perfect mattress – you can select the material, the size and special features. I’m head over heels in love with this project because it requires such a deep engagement of everybody involved, the client as well as Design is Dead. Sounds easy to create, right? Guess what? It really isn’t… :) The Auping Configurator is a great example of a project that started as a minimum viable product in the Amsterdam Auping Concept Store. You’ll find the latest Auping retail experiences in the The Concept Store, they can be tested, so you get a lot of customer feedback. It was important to figure out how people use the configurator. The customer feedback enabled many improvements. We kept on adding beds, mattresses and additional features. We’re working hard to get it online as we speak. Agile, that’s the Design is Dead way of working :). Every two weeks there are new releases. The requirements may change, even late in the development, depending on the customer’s preferences. Throughout the project, we make sure that all the people work together on a daily basis, on the client’s side as well as ours. At regular intervals, the teams pause and reflect on their effectiveness, then adjust accordingly. You see, it’s not about the software; it’s all about the customer. Choosing a bed is all about taste and comfort. Choosing a mattress, now that’s pure science... www.auping.com
PALM Hop Select - Craftsmanship in Beer & Designavril 2016avril 2016
PALM Hop Select - Craftsmanship in Beer & Design
PALM Hop Select is all about craftsmanship. In their quest to perfect this mild bittersweet beer PALM Breweries went to great lengths. They cultivated their own hop field, for instance, with 800 Hallertau Mittelfrüh hop plants. Design is Dead placed this hopfield at the center of the PALM Hop Select communication: it’s not only played out in all visual communications, the field also serves as a physical space where beer lovers can share PALM Hop Select experiences. Volunteers can even help out with the harvest at the end of the summer: a great way to get physically involved in the brewing process.
Well-made beer needs well-made communications. So we put our craft to work as a full service agency for PHS: we redesigned the logo and created tons of POS material, we developed advertising campaigns on television, print and outdoor. And we enhanced online presence through a website and social media.
One of our pet projects was the creation of our own beer newspaper, informing beer enthusiasts about all things PALM Hop Select related and inviting fans to events in the hop field (the traditional harvest at the end of the summer, beer tastings, VIP arrangements with food tastings, etc). We’ve created these papers for two years now on a circulation of about 50.000.
PALM Hop Selectors
Design is Dead made it clear from the start that PALM Hop Select is a beer for connoisseurs. We needed fast exposure without mayor budgets, so we created brand ambassadors aka Palm Hop Selectors, who, in their turn, helped build a solid fan base. The Hop Selectors had to be real beer authorities that appealed to the general audience. We selected our little legion of beer connoisseurs through a nationwide beer quiz. The most knowledgeable Hop Selectors were sent of to host tastings throughout the country, helping to position PALM Hop Select as a beer-lovers beer in a very natural way.
A Digital Good Nightjuillet 2016juillet 2016
A Digital Good Night
Auping is a brand in constant transformation. The Dutch company started out 127 years ago as a blacksmith; today it sells premium beds in more than 20 countries. In 2015, Design is Dead brought Auping to the digital age: we’re designing and developing all digital communications. In our first year we first focused on a couple of quick wins, starting with a new website an extensive SEO strategy, a few campaigns, and a new social media approach.
A Souperior Campaign for Knorravril 2016avril 2016
A Souperior Campaign for Knorr
Knorr wanted to introduce a new range of soups. Unilever positioned it as a "delicious, healthy and fresh alternative for ready-to go meals". But as we all know Belgians are food snobs. They would never believe these soups tasted great if we would just tell them. Maybe if their friends would say they loved these new Knorr soups, we might get the Belgians to buy into it...
Everybody is a Food Critic
So we came up with the idea to make food critics out of everybody. You could review your soup through a simple mechanism on a microsite. But before you can review something you have taste it first. We set up an online sampling program. Through a TVC and social media campaign we announced people could order a free sample online. The numbers were impressive: in one week we handed out 70.000 online coupons, 45.000 coupons were printed at home. More than 7.000 people actually came back to give their review. And a whopping 82% of the consumer critics awarded the soup with 4 or 5 stars (5 being the maximum). Witch gave us great material to convince Belgium that these new Knorr soups actually tasted great!
The Acoustic Power of classical musicjuillet 2016juillet 2016
The Acoustic Power of classical music
The youths and classical music: two worlds that seem far, far away from each other. Yet, they have more things in common than one would think. Youth culture encourages nurturing pure passion and showing off one's mad skills. So we translated this trend in a playful and creative manner for Concertgebouw Brugge, with an educational campaign aimed at young people: Acoustic Power.
The point of the campaign was to introduce West Flemish youth to classical music and Concertgebouw Brugge. This project involved several steps. First, a graphic identity was developed from a handmade (acoustic), powerful, painted logo. Then, we designed the key visual that would eventually be used in all communication tools: brochures, roll-ups, folders, website, tote bags and acoustic iPhone speakers. The next step was to convince as many West Flemish schools as possible to participate in the project. These schools would then enjoy workshops where classical musicians collaborated creatively with the pupils, according to their favourite themes, interests and points of view. Young people from technical schools worked on acoustics, for instance, while Latin classes explored the 'big stories' behind the music.
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