Both
Nous façonnons l'identité que les marques développent et la présence pour lui donner vie.
www.globalboth.com Both est un studio de création mondial combinant stratégie de marque, identité visuelle, design et production en un processus continu. Nous aidons les entreprises à définir qui elles sont, à déterminer comment elles se présentent et à donner vie à leur marque grâce à des systèmes visuels cohérents et à un contenu de haute qualité. Notre travail relie la réflexion sur la marque à l'exécution dans le monde réel, du développement de l'identité et des langages visuels à la photographie, la vidéo, le motion design et les supports marketing. En combinant stratégie et production, nous nous assurons que les marques ne sont pas seulement belles en théorie et conceptuellement fortes, mais qu'elles sont performantes de manière cohérente sur tous les points de contact. Qu'il s'agisse de lancer quelque chose de nouveau, d'améliorer une marque existante ou de créer du contenu marketing continu, nous agissons en tant que partenaire créatif qui comble le fossé entre la première étape stratégique et le lancement final sur le marché. De nombreuses marques ont du mal à traduire leur stratégie en une présence réelle, ou à transformer un contenu de qualité en une expérience de marque cohérente. Both a été créé pour combler ce fossé, en alignant la réflexion sur la marque avec l'exécution créative afin que chaque décision, chaque élément et chaque interaction aille dans la même direction. 6 personnes dans leur équipe
Parle Anglais, Hébreu, Espagnol, Arabe, Serbe
5 projets dans leur portefeuilleMembre Sortlist depuis 2026
Fondée en 2025
4.91/5
Services
8 services offerts par Both
Description Most companies treat video as a deliverable. A checkbox on the marketing plan. Something to hand off to a production house with a brief and a deadline. The result is content that looks fine and says nothing. We treat video as a brand medium. Every project — whether it's a hero film, a product explainer, a founder story, or a social series — starts with the same question: what does this need to make someone feel, and what does it need to make them do? The creative drives the format, not the other way around. Our scope shifts with what the project actually needs. Sometimes that means leading the full creative and directing on-set with a vetted crew behind us. Sometimes it means coming in as creative directors and shaping the work that a production partner executes. We don't have a fixed model because good production doesn't work that way — what matters is that the creative vision stays intact from brief to final cut, regardless of who's holding the camera. The range covers brand films and hero content, product demos and explainers, founder and team stories, and social-native formats built for how people actually watch. What connects them isn't format — it's that each one is built to do something specific for the brand that commissioned it.Compétences en Production Vidéo (14) Prise de vue par droneMarketing vidéoPost-productionPréproductionVFXEffets spéciauxMontage vidéoTournage vidéoVidéo créativeRéalisation+4Projets en Production Vidéo (2) Clients en Production Vidéo (2) Tokin' JewPharmaceutique et Biotech | regionalGoldberg's BagelsAlimentaire | regional
En savoir plus sur Production VidéoDescription Both approaches branding as a system, one built from the inside out, starting with what a company actually believes, how it talks, and where it's going. The visual identity follows the thinking, not the other way around. Our branding engagements cover the full range: positioning and messaging, naming and verbal identity, visual identity design, brand guidelines, and the production of everything that makes a brand real Every engagement starts with a deep strategy and discovery session, we slow everything down before speeding anything up. We ask the questions most design processes skip: real differentiators, actual audience, where the company needs to be in two years. By the time we move into creative development, direction isn't guessed at, it's built together. The phase we live for is when verbal and visual start talking to each other. When a design captures the same tension as the positioning. When the identity stops feeling chosen and starts feeling inevitable. That's when a brand gets a point of view, and that's the only outcome worth delivering.Compétences en Image de marque & branding (16) Univers graphique de marqueIdentité de marqueNaming de marqueImage de marqueCréation d'identité visuelleImage de marque digitaleIdentité visuelleImage de marque & brandingConstruction de la marqueStratégie de marque+6Projets en Image de marque & branding (4) Avis clients en Image de marque & branding (3) Lin CohenDaniel FieldsMendy ShalomClients en Image de marque & branding (4) Tokin' JewPharmaceutique et Biotech | regionalMetropolineTransport | regionalCafe RothschildRestaurants | nationalArxionLogiciels et services informatiques | international
En savoir plus sur Image de marque & brandingDescription A company's visual library is one of the most underestimated brand assets it has. The wrong photography — generic stock, inconsistent lighting, portraits that look like passport photos — quietly undermines everything the brand is trying to say. The right photography does the opposite. We work across brand and campaign shoots, product photography, founder and team portraits, and editorial and lifestyle content. Sometimes we're directing on set with a photographer we've brought in. Sometimes we're shooting directly. What stays constant is creative ownership — we art direct every shoot, and we don't hand that off. Before we talk locations, lighting, or talent, we establish what the images need to communicate. Photography that isn't rooted in brand strategy just becomes content. We're not interested in content for its own sake.Compétences en Photographie (9) retouche photoShooting photoPhotographie de produitsPhotographie commercialePhotographie créativePhotographie événementiellePhotographie alimentairePhotographie en plein airPhotographie de paysageProjets en Photographie (3) Clients en Photographie (3) Tokin' JewPharmaceutique et Biotech | regionalCafe RothschildRestaurants | nationalGoldberg's BagelsAlimentaire | regional
En savoir plus sur PhotographieDescription Aucune description n'est fournie pour ce service.
Compétences en Identité Graphique (1) Conception d'identitéProjets en Identité Graphique (4) Avis clients en Identité Graphique (2) Sahar TzurLivnat DanClients en Identité Graphique (4) Tokin' JewPharmaceutique et Biotech | regionalMetropolineTransport | regionalCafe RothschildRestaurants | nationalArxionLogiciels et services informatiques | international
En savoir plus sur Identité GraphiqueDescription Most companies show up on social because they feel like they have to. They post inconsistently, recycle the same formats, and measure success by likes instead of what actually moves the business. We treat social as a brand channel, not a content treadmill. Strategy comes first — what the brand should stand for in this space, who it's talking to, and what it should make people do. Then we handle the full picture: content creation, campaign execution, and the ongoing work of building an audience that converts. We write, design, and produce — and we build systems that actually hold up over time. Growth is the outcome. Consistency and creative quality are how you get there.Compétences en Réseaux sociaux (3) Stratégie de médias sociauxMarketing des Réseaux Sociauxcontenu des médias sociauxProjets en Réseaux sociaux (3) Clients en Réseaux sociaux (3) Tokin' JewPharmaceutique et Biotech | regionalCafe RothschildRestaurants | nationalGoldberg's BagelsAlimentaire | regional
En savoir plus sur Réseaux sociauxDescription Good design isn't decoration — it's communication with intention. Whether it's a logo that anchors a brand, a pitch deck that closes a deal, or an illustration that makes a concept land, every piece of graphic design we produce is built to do something specific. Our work spans the full creative range: logo and visual identity design, typography, illustration, icon design, print, merchandise, corporate design, mockups, presentations, and everything in between. The medium changes. The standard doesn't. What sets our graphic design work apart is that it never exists in isolation. Every deliverable is considered within the larger brand context — how it looks alongside everything else, what it communicates on its own, and whether it holds up over time. Design that's just visually impressive is easy to find. Design that's visually impressive and strategically grounded is what we're here to make.Compétences en Design & graphisme (22) Design 2DCanvas designDesign conceptuelIllustrationDesign créatifDesign de MockupCréation de logoConception graphiqueDesign corporateConception charte graphique+12Projets en Design & graphisme (4) Clients en Design & graphisme (4) Tokin' JewPharmaceutique et Biotech | regionalMetropolineTransport | regionalCafe RothschildRestaurants | nationalArxionLogiciels et services informatiques | international
En savoir plus sur Design & graphismeDescription Most companies don't have a volume problem — they have a clarity problem. No defined point of view, no real audience, no connection between what they publish and what they're trying to build. We start with the brand and work outward: messaging pillars, channel strategy, content formats, and the editorial systems that make consistent execution actually possible. Long-form and short-form, written and visual, organic and campaign-driven. Not a strategy doc that lives in a folder — a system the company can run.Compétences en Stratégie de contenu (4) StorytellingStratégie de Contenus SociauxRédaction de spécificationsDéfinition du public cibleProjets en Stratégie de contenu (3) Clients en Stratégie de contenu (3) MetropolineTransport | regionalCafe RothschildRestaurants | nationalArxionLogiciels et services informatiques | international
En savoir plus sur Stratégie de contenuDescription Having a presence across digital channels isn't a strategy — it's a starting point. Most companies show up online without a clear answer to why, where, or for whom. The result is scattered effort and no real traction. We build digital strategies that connect the dots: where the brand should show up, what it should say in each space, and how every channel works together toward something measurable. Paid and organic, website and social, content and campaign — aligned around a single north star instead of running in parallel and hoping for the best. The deliverable isn't a deck. It's a direction the whole team can execute against.Compétences en Stratégie digitale (5) Transformation numériqueConseil en digitalTransition numériqueStratégie de Marketing DigitalMarketing digitalProjets en Stratégie digitale (3) Clients en Stratégie digitale (3) Tokin' JewPharmaceutique et Biotech | regionalMetropolineTransport | regionalCafe RothschildRestaurants | national
En savoir plus sur Stratégie digitale
Équipe
6 membres dans l'équipe de Both
HistoireWe've known each other for years. Long enough to have real opinions about each other's work, and enough trust to say so. When we finally decided to build something together, it wasn't a business plan that started it. It was a shared conviction: that strategy and creativity belong in the same room, from day one.
Avis clients
5 Avis clients pour Both
4.91/5
(5 avis clients)
LD
Livnat DanCMO chez Metropoline
ServiceIdentité Graphique
SecteurTransport
Équipe5001 - 10000
Quel était l'objectif de votre collaboration ?Both studio helped me to understand better our values and go-to-market strategy
Qu'avez-vous le plus apprécié pendant votre collaboration ?The pixel-perfect visual identity and the detailed brand book
Livnat Dan recommande cette agence
LC
Lin CohenFounder chez Lin Cohen
ServiceImage de marque & branding
Quel était l'objectif de votre collaboration ?Both helped to deliver a top-class brand-to-market project, that was exactly what we needed for us.
Qu'avez-vous le plus apprécié pendant votre collaboration ?out of the box thinking, creativity and a strategy approach!
Both réponse :Thanks a lot
Lin Cohen recommande cette agence
MS
Mendy ShalomCEO & Founder chez Arxion
ServiceImage de marque & branding
SecteurLogiciels et services informatiques
Équipe51 - 200
Quel était l'objectif de votre collaboration ?Both has a rare ability to translate strategy into a clear and compelling visual language. A true partner in the process.
Qu'avez-vous le plus apprécié pendant votre collaboration ?Reflecting the strategy with a coherent visual identity
Both réponse :Thanks for your kind review, Mendy :)
Mendy Shalom recommande cette agence
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Contact
Coordonnées de Both
Détails
- Siège socialLeonard St, Brooklyn, NY, USA