Our mission is clear: we make ROI and marketing efforts measurable and optimize constantly.
ARK will guide you through the entire communication process by combining strategy, strong ideas and the greatest possible digital framework, aimed at measuring and optimising your ROI.
The brand journey model serves as a guide in this process, determining in which phase of the communication process your brand can be found and what we need to achieve the objectives.
ARK’s marketing tips and tools to optimise your marketing ROI. Marketing practices undressed to the core without displaying the faintest blush. To every topic, we have devoted a whitepaper with do’s and don’ts to get you going.
Our Brand Journey model: https://ark.be/tools/brand-journey/?lang=en
Content Marketing: https://ark.be/tools/pr-content-creation/?lang=en
Marketing Automation: https://ark.be/tools/marketing-automation/?lang=en
Inbound Marketing: https://ark.be/tools/inbound-marketing/?lang=en
Workshops: https://ark.be/tools/customer-journey-mapping/?lang=en
Projet réalisé pour Port of Antwerp dans l'industrie Autres pour un public B2C en 2017.Antwerp has a new mode of transport: the Water Bus – a fixed mode of transport over the River Scheldt with stops in Hemiksem, Kruibeke and Antwerp. This mainly benefits commuters and tourists. We managed to get them on board with a launch weekend and a campaign that focused on the advantages of the Water Bus.
Projet réalisé pour eneloop (Panasonic Energy Europe) dans l'industrie Vente au détail pour un public B2B / B2C en 2017.Panasonic eneloop batteries are pre-charged with solar energy and can be recharged an average of 2,100 times. They have a minimum rate of self-discharge and are both powerful and temperature resistant, which makes them highly suitable for all kinds of applications, especially hiking and photography. To promote the battery brand in five key countries in Europe and to emphasise its sustainable character, we launched the eneloop expedition 2100: a 2,100-km hike through Europe in aid of a sustainable cause. The competition was peppered with tasks and lasted a total of 120 days.
Projet réalisé pour UNITED CAPS (formerly known as PROCAP) dans l'industrie Autres pour un public en 2016.UNITED CAPS, formerly known as PROCAP, develops, produces and sells plastic caps and closures. This leading player wanted to seize the opportunity of an essential name change to reposition themselves in 11 European countries. Their major challenge was to alter market perception from a rather product-oriented to a more customer-oriented company, focused on customisation and service.
Projet réalisé pour Ceres dans l'industrie Alimentaire pour un public B2B en 2017.Ceres is a major player in the national and international quality flour and cereal market. Ceres supplies to traditional and industrial bakeries. The flour manufacturer was looking for a way to communicate with their target audience in a regular and structured manner.
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