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Projet réalisé pour VISIT BRUSSELS dans l'industrie Gouvernement et administration pour un public B2C.HOW IS LIFE IN BRUSSELS? ASK SOMEONE IN BRUSSELS.After Brussels was linked to terror plots, the international media portrayed the city as a warzone. visit.brussels, the Brussels tourist board, wanted to change this perception with an honest answer. We launched call.brussels and gave locals the opportunity to tell them how life really is in the city.
Projet réalisé pour VOO dans l'industrie Télécommunications pour un public B2C.Cyber bullying is a serious issue, which has reared its ugly head over the past couple of years in step with the development of social media and the appearance of new types of mobile messaging. One example is the story of Louise, a young girl who committed suicide in 2014 after falling victim to cyber bullies.VOO, as an Internet and mobile provider, and Air have developed an interactive experience based on the contents of Louise’s phone. On the mini website ‘letelephonedelouise.com’, visitors can explore a real-life installation that features 600 balloons, each of which displays a hateful message. These balloons symbolise text bubbles (Texts, Whatsapp, Facebook…) and together illustrate the significant amount of messages the victim received in just 5 days. Visitors are guided through the experience by the voice of Louise’s father, who recounts his daughter’s story.Afterwards, visitors can take action against cyber bullying by signing and sharing a manifesto on the fundamental sense of respect for others online. The names of those signing the manifesto then automatically appear on the walls of the installation. Victims and witnesses of cyber bullying, in turn, will find all the necessary resources to successfully deal with this issue. We launched the website with TV spots and banners.
Projet réalisé pour BMW dans l'industrie Automobile pour un public B2B / B2C.Air and BMW turn test drives into street art discovery tours.Modern, bold, audacious … the all-new BMW X2 and street art have a lot in common. This inspired Air to create an original activation: the BMW X2 Street Art Tours, test drives that become discovery tours along creative masterpieces in our Belgian streets. In our opinion, this is a lot more fun than just taking the car for a ride in the area surrounding the dealership. The ambassador of this is Belgian street artist Dzia. In a first campaign wave, we invite people to upload pictures of beautiful street art via bmwx2streetart.be In a second wave, the best uploads will be selected to organize BMW X2 Street Art Tours in all Belgian provinces. From this moment on, people can book these special test drives.
Projet réalisé pour STANLEY BLACK & DECKER dans l'industrie Construction pour un public B2B / B2C.Climate is not an easy theme. Although opinions may sometimes vary, there is one thing we can’t do without: clean air. Besides being an absolute necessity to survive, clean air is fundamental for generating new ideas: discovering a possibility to create an extra 5 million m2 of Low Emission Zone for instance.This is why BLACK+DECKER and Air launch a campaign to turn our gardens into Low Emission Zones. By registering their gardens on monjardin-lez.be / mijntuin-lez.be, people show their commitment to ban petrol-driven tools from their gardens. Our goal is to expand Low Emission Zones in Belgium and the Netherlands by more than 5 million square meters.
Projet réalisé pour AMNESTY INTERNATIONAL dans l'industrie Organisation politique pour un public B2B / B2C.On International Women’s Day, Air and Amnesty launched a campaign to open the discussion about unwanted sexual behaviour. Common places in the public space were transformed into how women experience them. Because unfortunately, for many women, unwanted intimacies are part of a bus ride or a walk in the park.Discover the video here below.
Projet réalisé pour BMW dans l'industrie Automobile pour un public B2B / B2C.Today, most people share things privately with friends, and far less in public. This is done mostly on Facebook Messenger and the very popular WhatsApp. In order to respond to this evolution, BMW launches “WhatsApp with the BMW X2”. A very informal and refreshing way to get in touch with this exceptional Sports Activity Vehicle (SAV). Subscribers get to see exclusive content and can win exclusive rewards. A new era deserves a new form of two-way communication, brought to you by BMW and AIR.A car brand working together with WhatsApp is a premiere in Belgium. Because of the car’s young target group, this proves to be an ideal combination. The strategy and creation for this unique collaboration was done by Air’s brand-new content cell.