﻿{"id":146,"date":"2023-03-10T15:53:53","date_gmt":"2023-03-10T15:53:53","guid":{"rendered":"https:\/\/www.sortlist.be\/nl\/datahub\/reports\/hoe-gebruik-je-de-metaverse-studie-zegt-als-het-niet-voor-vermaak-is-doe-dan-geen-moeite\/"},"modified":"2023-03-10T15:53:53","modified_gmt":"2023-03-10T15:53:53","slug":"hoe-gebruik-je-de-metaverse-studie-zegt-als-het-niet-voor-vermaak-is-doe-dan-geen-moeite","status":"publish","type":"reports","link":"https:\/\/www.sortlist.be\/nl\/datahub\/reports\/hoe-gebruik-je-de-metaverse-studie-zegt-als-het-niet-voor-vermaak-is-doe-dan-geen-moeite\/","title":{"rendered":"Hoe gebruik je de metaverse? Studie zegt: Als het niet voor vermaak is, doe dan geen moeite"},"content":{"rendered":"\n<div id=\"section-63524b53adaf4\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">In dit marketing verslag:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-63524b53adb6f\">De mensen reageren: Wat is de metaverse?<\/a><\/li>\n\n\n\n<li><a href=\"#section-63524b53adbf6\">Hoe snel wordt de Metaverse overgenomen?<\/a><\/li>\n\n\n\n<li><a href=\"#section-63524b53adc4e\">NFT investering<\/a><\/li>\n\n\n\n<li><a href=\"#section-63524b53adcba\">Conclusies: Zal de metaverse falen?<\/a><\/li>\n\n\n\n<li><a href=\"#section-63524b53adcd1\">Methodiek<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:15px\">Bij Sortlist zijn we gewend om een&nbsp;<strong>eindeloze voorraad gegevens<\/strong>&nbsp;te beheren die de trends in de <a href=\"http:\/\/sortlist.com\/digital\">marketingwereld<\/a> verklaren. Daarom hebben we besloten een enqu\u00eate te houden in Nederland, Duitsland, Spanje, Frankrijk en Belgi\u00eb, om na te gaan wat de mensen van deze virtuele wereld verwachten. We gingen ook na wat hun gedachten zijn over het gebruik van de metaverse, of ze eraan willen deelnemen en of het echt iets van de toekomst is of gewoon een nieuwe trend.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>70%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Begrijpt&nbsp;wat&nbsp;de&nbsp;metaverse&nbsp;is.<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>NFTs<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">61% van de respondenten zou er&nbsp;niet aan denken erin te investeren.<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\">wereld ontsnappen<\/h2>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Wat de meeste gebruikers denken<\/h4>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63524b53adb6f\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">De mensen reageren: Wat is de metaverse?<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63524b53adb83\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Meer dan een naamsverandering<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p style=\"font-size:15px\">65% van de ondervraagde gebruikers&nbsp;in heel Europa was <strong>perfect op de hoogte<\/strong> van de <a href=\"http:\/\/nytimes.com\/2021\/10\/28\/technology\/facebook-meta-name-change.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">naamswijziging van Facebook<\/a><\/p>\n\n\n\n<p style=\"font-size:15px\">65,63% van de ondervraagde mannen wist dat het bedrijf dit had gedaan, tegenover 63,81% van de vrouwen.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/04\/Design_11-1024x576.jpg\" alt=\"\" class=\"wp-image-162\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/04\/Design_11-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/04\/Design_11-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/04\/Design_11-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/04\/Design_11-1536x864.jpg 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/04\/Design_11.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63524b53adb9e\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Kennen de mensen de nieuwe naam van Facebook?<\/h3>\n\n\n\n<p style=\"font-size:15px\">Bijna 90% van het grote publiek vermelde \u201cMeta.\u201d&nbsp;Daarentegen noemde slechts 81% van de marketeers \u201cMeta\u201d.\u201d<\/p>\n\n\n\n<p style=\"font-size:15px\">12% van hen gaf als antwoord \u201cIk weet het niet\/weet het niet zeker\u201d, een reactie die in het algemene publieksonderzoek&nbsp;niet voorkwam.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/04\/Design_21-1024x576.jpg\" alt=\"\" class=\"wp-image-159\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/04\/Design_21-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/04\/Design_21-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/04\/Design_21-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/04\/Design_21-1536x864.jpg 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/04\/Design_21.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63524b53adbb9\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Inzicht in de metaverse<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p style=\"font-size:15px\">Uit onze enqu\u00eate blijkt dat deze visie blijkbaar duidelijk is voor de gebruikers, aangezien&nbsp;<strong>66.67% van de respondenten<\/strong>&nbsp;zegt te begrijpen wat de metaverse is.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/04\/Design_31-1024x576.jpg\" alt=\"\" class=\"wp-image-157\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/04\/Design_31-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/04\/Design_31-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/04\/Design_31-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/04\/Design_31-1536x864.jpg 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/04\/Design_31.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63524b53adbcd\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Hoe zou jij de Metaverse defini\u00ebren?<\/h3>\n\n\n\n<p style=\"font-size:15px\"><strong>Iets meer dan de helft van de gebruikers had het bij het rechte eind<\/strong> toen hen werd gevraagd de metaverse, de virtuele wereld, te defini\u00ebren. Dat weerhield&nbsp;26<strong>%<\/strong>&nbsp;er echter niet van te zeggen dat het&nbsp;\u201cde nieuwe naam van Facebook\u201d&nbsp;was.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><img decoding=\"async\" width=\"553px;\" height=\"228px;\" src=\"https:\/\/lh6.googleusercontent.com\/hG5A_Pltgy05IPUvCZAPVWZQm30A8zw03vMKilVyo1I3WKPawy4VnSKwIPSqtK51KheqYZD9nJgy9mEN1cWhidmUmdMLNlU9vYxXlAjbzOxTpnKI3Wobc1WgfxCbk8Pds3WOLBZ4vH-UJX2flH9ipExBQ7htr2M8I7t-DkSmFNC6ASUBo2mD0kttxNfV=nw\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<p>Een kleine fractie dacht ook dat de metaverse \u201cverbonden is met Web3\u201d en een \u201cnieuwe Google\u201d is.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63524b53adbe4\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Hoe zou jij de Metaverse defini\u00ebren?<\/h3>\n\n\n\n<p>Gebruikers ouder dan 54 jaar wisten <strong>beter<\/strong> dat de metaverse een virtuele wereld was (63%) <strong>dan jongere gebruikers tussen 25 en 34 jaar<\/strong> (59%).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"607\" height=\"1024\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/04\/NL_Hoe-zouden-gebruikers-de-metaverse-definieren-607x1024.jpg\" alt=\"\" class=\"wp-image-155\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/04\/NL_Hoe-zouden-gebruikers-de-metaverse-definieren-607x1024.jpg 607w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/04\/NL_Hoe-zouden-gebruikers-de-metaverse-definieren-178x300.jpg 178w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/04\/NL_Hoe-zouden-gebruikers-de-metaverse-definieren-768x1296.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/04\/NL_Hoe-zouden-gebruikers-de-metaverse-definieren-910x1536.jpg 910w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/04\/NL_Hoe-zouden-gebruikers-de-metaverse-definieren-1214x2048.jpg 1214w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/04\/NL_Hoe-zouden-gebruikers-de-metaverse-definieren-scaled.jpg 1517w\" sizes=\"auto, (max-width: 607px) 100vw, 607px\" \/><\/figure><\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63524b53adbf6\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Hoe snel wordt de Metaverse overgenomen?<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63524b53adc13\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Verwachtingen van de Metaverse<\/h3>\n\n\n\n<p style=\"font-size:15px\">Volgens onze enqu\u00eate hebben de opvattingen van de mensen over het gebruik van de metaverse allemaal te maken met ofwel&nbsp;<strong>esc<\/strong>a<strong>pisme<\/strong>&nbsp;ofwel&nbsp;de <strong>avant-garde<\/strong>. Een belangrijke&nbsp;20%&nbsp;zei dat een virtuele wereld \u201ceen manier is om aan de echte wereld te ontsnappen\u201d, gevolgd door&nbsp;17%&nbsp;die zei dat het de toekomst is en&nbsp;16%&nbsp;die het ziet als een manier van afleiding.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><img decoding=\"async\" width=\"553px;\" height=\"292px;\" src=\"https:\/\/lh6.googleusercontent.com\/5Df0DJToimhd21cp8D_TEmQlsYll6Zk5-iV6y7gQFhvi94CzUFQqLG9DUsmcG-eTlsLWr6y00d8zTMCOcBjq2HK8mT8rKA6iDsxxt9UyGUWIUM3qXAkfAW4rBmZlI7gweEeoYU5aLdXOuMxdkOOij02dpFMBcE4yQYHKl3f6I6P2tjrPyc0KIA06h_Ch=nw\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63524b53adc29\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Wat gebruikers verwachten van de Metaverse<\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>De metaverse is voor vrouwen (58%) een <strong>manier om aan de echte wereld te ontsnappen<\/strong>, terwijl het voor mannen (53%) <strong>de toekomst<\/strong> vertegenwoordigt.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"910\" height=\"1024\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/04\/NL_What-a-virtual-world-is-according-to-men-and-women-910x1024.jpg\" alt=\"\" class=\"wp-image-153\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/04\/NL_What-a-virtual-world-is-according-to-men-and-women-910x1024.jpg 910w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/04\/NL_What-a-virtual-world-is-according-to-men-and-women-267x300.jpg 267w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/04\/NL_What-a-virtual-world-is-according-to-men-and-women-768x864.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/04\/NL_What-a-virtual-world-is-according-to-men-and-women-1365x1536.jpg 1365w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/04\/NL_What-a-virtual-world-is-according-to-men-and-women-1820x2048.jpg 1820w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/04\/NL_What-a-virtual-world-is-according-to-men-and-women.jpg 1920w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/figure>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63524b53adc39\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Is de metaverse een goede zaak?<\/h3>\n\n\n\n<p style=\"font-size:15px\">Uit onze <a href=\"http:\/\/sortlist.com\/branding\" target=\"_blank\" rel=\"noreferrer noopener\">bedrijfsenqu\u00eate <\/a>blijkt dat bedrijven snel aan boord van de metaverse trein springen, maar hun hoop kan van korte duur zijn, aangezien de&nbsp;meerderheid van de ondervraagde gebruikers opmerkte dat zij een virtuele wereld niet zouden vertrouwen..<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/04\/Design_61-1024x576.jpg\" alt=\"\" class=\"wp-image-152\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/04\/Design_61-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/04\/Design_61-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/04\/Design_61-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/04\/Design_61-1536x864.jpg 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/04\/Design_61.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63524b53adc4e\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">NFT investering<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63524b53adc5d\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Do People Know What NFTs Are?<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p style=\"font-size:15px\">Van het grote publiek zegt bijna 60%&nbsp;<strong>dat ze op de hoogte zijn van wat NFT\u2019s zijn.<\/strong><\/p>\n\n\n\n<p style=\"font-size:15px\">Hiervan zijn mannen <strong>beter op de hoogte<\/strong> dan vrouwen (76% vs. 46%).<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/04\/Design_71-1024x576.jpg\" alt=\"\" class=\"wp-image-151\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/04\/Design_71-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/04\/Design_71-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/04\/Design_71-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/04\/Design_71-1536x864.jpg 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/04\/Design_71.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63524b53adc75\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Is het de moeite waard om in NFT\u2019s te investeren?<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p style=\"font-size:15px\">Precies 60,5% van de respondenten zou er niet aan denken om in deze activa te beleggen.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/04\/Design_81-1024x576.jpg\" alt=\"\" class=\"wp-image-150\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/04\/Design_81-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/04\/Design_81-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/04\/Design_81-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/04\/Design_81-1536x864.jpg 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/04\/Design_81.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63524b53adc8a\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Is het de moeite waard om in NFT&#8217;s te investeren? Een overzicht per land<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p style=\"font-size:15px\">Gebruikers in Spanje en Nederland lijken het meest optimistisch te zijn wat betreft investeringen in NFT. Hier is de index van gebruikers die dit zouden overwegen het hoogst. De percentages zijn in beide landen gelijk. 50% van de gebruikers in beide landen is bereid een investering te overwegen.<\/p>\n\n\n\n<p style=\"font-size:15px\">Daarentegen is de kloof het grootst in Belgi\u00eb en Frankrijk. Dit zijn landen waar de gebruikers terughoudend zijn om in NFT&#8217;s te investeren. In Belgi\u00eb zou slechts 17% van de respondenten ze overwegen en 83% niet. In Frankrijk zou slechts 29% het overwegen en 71% niet.<\/p>\n\n\n\n<p style=\"font-size:15px\">Duitsland bevindt zich in het midden. Daar is het verschil tussen gebruikers die wel en gebruikers die geen beleggingen in NFT zouden overwegen het kleinst (45%).<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"607\" height=\"1024\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/04\/NL_Would-you-consider-investing-in-NFTs-607x1024.jpg\" alt=\"\" class=\"wp-image-149\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/04\/NL_Would-you-consider-investing-in-NFTs-607x1024.jpg 607w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/04\/NL_Would-you-consider-investing-in-NFTs-178x300.jpg 178w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/04\/NL_Would-you-consider-investing-in-NFTs-768x1296.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/04\/NL_Would-you-consider-investing-in-NFTs-910x1536.jpg 910w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/04\/NL_Would-you-consider-investing-in-NFTs-1214x2048.jpg 1214w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/04\/NL_Would-you-consider-investing-in-NFTs-scaled.jpg 1517w\" sizes=\"auto, (max-width: 607px) 100vw, 607px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63524b53adca4\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">NFT&#8217;s als betrouwbare investeringen<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p style=\"font-size:15px\">Op de vraag of zij NFT\u2019s als betrouwbare beleggingsmogelijkheden zouden zien, antwoordden de meeste gebruikers dan ook aarzelend. <strong>Slechts 18% zei dat zij mogelijke investeringen in NFT\u2019s overwogen.<\/strong><\/p>\n\n\n\n<p style=\"font-size:15px\">Slechts 17,7% zegt potenti\u00eble investeringen in NFT&#8217;s te overwegen.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/04\/Design_91-1024x576.jpg\" alt=\"\" class=\"wp-image-148\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/04\/Design_91-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/04\/Design_91-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/04\/Design_91-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/04\/Design_91-1536x864.jpg 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/04\/Design_91.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63524b53adcba\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Conclusies: Zal de metaverse falen?<br><\/h2>\n\n\n\n<p style=\"font-size:15px\">De studies die we bij Sortlist hebben uitgevoerd tonen aan dat zowel merk als gebruiker een richting lijken op te gaan die niet altijd op \u00e9\u00e9n lijn ligt, waardoor de synergie tussen beide moeilijk is.<\/p>\n\n\n\n<p style=\"font-size:15px\">Ondanks het feit dat bedrijven zich op de juiste groep richten (jonge mannen, waarvan we zagen dat ze het meest ge\u00efnteresseerd zijn). Wil de metaverse een succes worden, dan moeten de kwesties van vertrouwen en cyberveiligheid nog steeds goed worden aangepakt.<\/p>\n\n\n\n<p style=\"font-size:15px\">Ons gebruikersonderzoek leert ons dat gebruikers er gewoon nog niet klaar voor zijn om de metaverse als iets anders dan een amusementsinstrument te behandelen. En toch zijn ze huiverig om hun persoonlijke gegevens vrijelijk in deze virtuele wereld te verstrekken.<\/p>\n\n\n\n<p style=\"font-size:15px\">Ons gebruikersonderzoek leert ons dat gebruikers er gewoon nog niet klaar voor zijn om de metaverse als iets anders dan een amusementsinstrument te behandelen. En toch zijn ze huiverig om hun persoonlijke gegevens vrijelijk in deze virtuele wereld te verstrekken.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63524b53adcd1\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h2 class=\"wp-block-heading\">Methodiek<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Het onderzoek werd tussen 24 februari en 1 maart 2022 uitgevoerd bij 1000 gebruikers ouder dan 18 jaar in Belgi\u00eb, Duitsland, Spanje, Frankrijk en Nederland. In de studie bevroegen we bedrijfseigenaars, het publiek en marketeers met de bedoeling te weten te komen hoe mensen reageren op de metaverse. De antwoorden zijn anoniem.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blog.production.sortlist.cloud\/wp-content\/uploads\/2022\/03\/avatar_user_16_1646996912.png\" alt=\"\"\/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247ece\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:40px\">Featured in<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"block_14976a71ef57978ebc7bc44448cd4d5e\" class=\"gutenberg-block gutenberg--partners-slider\">\n            <section class=\"partners js-partners-slider-reports\">\n            <div class=\"partners__wrapper wrapper\">\n                \n                \n                    <div class=\"js-carousel-slider\">\n                        <div class=\"track\" data-glide-el=\"track\">\n                             <ul class=\"responsive tns-slider slides\">\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/03\/Entrepreneur_logo-3.png\" alt=\"Entrepreneur\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/03\/the-drum-logo-vector-2-768x427-1.png\" alt=\"The Drum\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/03\/Logo_t3n_mit_Schriftzug-2-768x611-1.png\" alt=\"T3N\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/03\/les-echos-logo-png-transparent-1-768x768-1.png\" alt=\"Les Echos\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/03\/CB_News_2011_logo.svg_-2-768x416-1.png\" alt=\"CBNews\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/03\/trends-tendances-logo-png-transparent-1-768x768-1.png\" alt=\"Trends Tendances\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/03\/the-london-economic-logo-stacked-3.png\" alt=\"The London Economic\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/03\/statista-logo-3.png\" alt=\"Statista\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/03\/forbes-logo-7-1-3.png\" alt=\"Forbes\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/21\/2023\/03\/logo-strategies-1-768x128-1.png\" alt=\"Strat\u00e9gies\">\n             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         <\/div>\n                    <\/div>\n\n                    \n                                <\/div>\n            <\/div>\n        <\/section>\n    \n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247ee2\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<hr class=\"wp-block-separator alignfull has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/08\/DSC08277color-scaled-e1659434534676-1024x683.jpg\" alt=\"\" class=\"wp-image-56\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse vitae luctus massa, vitae sodales justo. Nam convallis, enim sit amet venenatis tristique, urna lorem suscipit nisi, egestas ultrices nunc diam vel sem. Proin efficitur velit eget tellus tincidunt, ac lacinia orci molestie. <\/p>\n\n\n\n<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator alignfull has-alpha-channel-opacity\"\/>\n\n\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":16,"featured_media":147,"template":"","reports_categories":[10,8],"class_list":["post-146","reports","type-reports","status-publish","has-post-thumbnail","hentry","reports_categories-digitale-en-marketingstrategie","reports_categories-marketing-rapporten"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Studie: Hoe ziet het publiek de opkomst van de metaverse?<\/title>\n<meta name=\"description\" content=\"Het onderzoek onder 1000 respondenten laat zien hoe het 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