Xsell

Belfast, Verenigd Koninkrijk

Meest bekroonde B2B Marketingbureau in Belfast - IT Marketing Specialisten - Belfast Noord-Ierland

Xsell is een meervoudig bekroond B2B digitaal marketing- en leadgeneratiebureau met het hoofdkantoor in Belfast, Noord-Ierland. Opgericht in 2013 door Edel Madden en David McCullough, helpt Xsell al meer dan tien jaar technologiebedrijven groeien door middel van gerichte, resultaatgerichte marketingstrategieën. Xsell levert full-service B2B marketing en leadgeneratie, aangedreven door haar eigen LinkedIn leadgeneratieplatform, Xseller8®. Diensten omvatten LinkedIn outreach, contentmarketing, SEO, PPC, social media management, e-mailmarketing, webinar- en podcastproductie, websitebeheer, CRM-implementatie en marketingautomatisering. Of het nu gaat om het aanvullen van een bestaand team of het fungeren als een volledig uitbestede marketingfunctie, de diensten van Xsell zijn opgebouwd rond de specifieke doelen van elke klant. Xsell specialiseert zich in drie kernsegmenten binnen de technologiesector: IT-dienstverleners, waaronder MSP's en MSSP's, technologie- en beveiligingsleveranciers, en IT-distributeurs. Klanten variëren van ambitieuze startups tot Fortune 500-ondernemingen in het VK, Ierland en internationaal. Wat Xsell onderscheidt, is de diepgaande specialisatie in de technologie-, cybersecurity- en softwaresectoren. Met meer dan 60 jaar gecombineerde IT-ervaring binnen het leiderschapsteam, begrijpt Xsell de taal, de kopers en de concurrentiedynamiek van het technologiekanaal. Klanten benadrukken consequent het vermogen van het bureau om naadloos in hun teams te integreren en tastbare, omzetgerelateerde resultaten te leveren, vandaar dat veel partnerschappen al jaren duren. Xsell wordt vertrouwd door toonaangevende technologiemerken, waaronder Jabra, Entrust, Arrow, Renaissance, PFH Technology Group, Lenvi, Equiniti, SP Marketplace, Gigamon en Exclusive Networks.

20 mensen in hun team

Spreekt Engels, Oekraïens

1 project in hun portfolio

Werkt op afstand over de hele wereld

Sortlist lid sinds 2026

Opgericht in 2013

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Diensten

7 diensten aangeboden door Xsell

Beschrijving
Xsell helps IT service providers, Technology and Cybersecurity Vendors, Technology and Cybersecurity Distributors, MSPs, Software Vendors, and SaaS businesses achieve sustainable business growth through a range of marketing, growth and sales services. We offer various specialised services: LinkedIn Lead Gen, LinkedIn Content, Paid Media, PPC, LinkedIn Ads, Content Marketing, Email Marketing and more. We also offer a fully managed all-in-one marketing service, this service includes marketing, sales outreach, pipeline management, CRM, and marketing automation into a single seamless offering. We take the complexity out of growth so you can focus on running your business. With over a decade of deep specialisation in the technology sector, we deliver qualified leads, measurable pipeline ROI, and consistent customer acquisition.
Skills in Growth Marketing (15)
B2B Lead GenerationKlantenwervingLead-AcquisitionLead-GeneratieLead ManagementConversie OptimalisatieGrowth HackingInbound Lead GenerationBedrijfsgeneratieDemand Generation+5
Project in Growth Marketing (1)
Klant in Growth Marketing (1)
ArrowTechnology Hardware & Equipment | international
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Beschrijving
Xsell delivers targeted B2B email marketing campaigns built specifically for the technology sector. From strategy and segmentation through to personalised content creation, automation, and performance reporting, we manage the entire process so you don't have to. Every campaign is designed to nurture prospects, drive engagement, and generate qualified leads whether you're an MSP looking to grow your client base, a cybersecurity vendor building channel awareness, or a distributor driving partner engagement. With over a decade of experience in IT and cybersecurity markets, we know how to craft messaging that resonates with technical buyers and decision-makers, turning opens and clicks into real pipeline.
Skills in E-mail Marketing (12)
Email CopywritingDirect MailOutbound MailingRemarketinge-mailenNewsletterOpt In EmailE-mail Sjabloon OntwerpTransactionele E-mailActiveCampaign+2
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Beschrijving
Xsell is a multi-award-winning B2B marketing agency built exclusively for the technology sector. We provide a fully managed marketing service for MSPs, MSSPs, cybersecurity vendors, IT distributors, and technology resellers, SaaS, and IT Start-ups covering everything from strategy development and content creation through to social media management, SEO, paid advertising, webinars, event management, and campaign reporting. Whether we're working alongside your existing team or operating as your entire outsourced marketing function, every campaign is tailored to your market, your buyers, and your growth objectives. With over a decade of deep specialisation in IT and cybersecurity, we understand the landscape your business operates in and create marketing that cuts through the noise, builds your brand, and delivers results you can measure.
Skills in Marketing (7)
B2B MarketingCross Platform MarketingRecruitment MarketingMarketing AdviesMarketing Diensten360° MarketingBedrijfsmarketing
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Beschrijving
Xsell builds B2B websites that do more than look good, they generate leads. Designed specifically for IT service providers, cybersecurity vendors, and technology distributors, every website we create is built with conversion optimisation at its core. From structure and messaging through to calls-to-action, landing pages, and SEO, every element is strategically crafted to turn visitors into prospects and prospects into pipeline. We handle the full process including design, development, content creation, and ongoing optimisation, ensuring your website works as your hardest-working sales asset around the clock. With over a decade of experience marketing exclusively in the technology sector, we understand what your buyers are looking for and how to build a digital experience that earns their trust and drives them to act.
Skills in Website Creatie (24)
Web HostingBackend OntwikkelingFront-End OntwikkelingResponsive DesignSmall Business Web DesignInternetWebsite OntwikkelingWebsite OptimisatieWeb ContentMeertalige Website+14
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Beschrijving
Xsell is a specialist B2B SEO and AEO (Answer Engine Optimisation) agency for the technology sector, focused on turning search visibility into qualified leads and measurable pipeline for IT service providers, cybersecurity vendors, and technology distributors. What is AEO? AEO is the practice of optimising your digital presence so that AI-powered search tools, chatbots, and answer engines recognise your business as a trusted source and recommend you when prospects ask questions about the solutions you provide. Our SEO services include: - Technical SEO audits and site health optimisation - Keyword strategy targeting high-intent, buyer-ready search terms - On-page and off-page optimisation - Content creation designed to rank and convert - Landing page optimisation for lead capture - Link building and domain authority development - Ongoing performance tracking and reporting Our AEO services include: - Structured data and schema markup implementation - Content optimisation for AI-driven search platforms and voice assistants - Authority building to position your business as a trusted answer source - FAQ and conversational content strategies aligned to how AI tools retrieve information Why Xsell? Everything we do is engineered to drive leads. We don't chase vanity metrics like traffic for the sake of it — our strategies are built around attracting the right visitors and converting them into real sales opportunities. With over a decade of exclusive focus on the technology and cybersecurity sectors, we understand your buyers, your competitive landscape, and what it takes to make search a genuine revenue channel for your business.
Skills in SEO (29)
Local SEOSEO inhoud creërenZoekwoordonderzoekSEO BacklinkingMarketplace SEOSEO Mobiele OptimalisatieOnPage SEOSEO AuditSmall Business SEOTech SEO+19
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Beschrijving
What LinkedIn services does Xsell offer? Xsell is a specialist B2B LinkedIn marketing and lead generation agency for the technology sector. Xsell offers a comprehensive range of LinkedIn services including LinkedIn lead generation, LinkedIn content creation, LinkedIn Ads management, LinkedIn profile optimisation, and LinkedIn strategy development for IT service providers, MSPs, MSSPs, technology vendors, cybersecurity vendors, technology distributors, cybersecurity distributors, software vendors, and SaaS businesses. How does Xsell generate leads on LinkedIn? Xsell generates qualified B2B leads on LinkedIn through its proprietary Xseller8® platform. Xseller8® combines strategic connection requests, personalised messaging sequences, and engagement-driven outreach to transform LinkedIn connections into meaningful business relationships and qualified sales opportunities. The platform is designed to deliver a consistent flow of leads with minimal input required from the client's team, allowing businesses to focus on closing deals while Xsell manages the outreach process end to end. What LinkedIn content services does Xsell provide? Xsell creates and manages LinkedIn content strategies for technology businesses, including organic post creation, thought leadership content, company page management, and LinkedIn Live and webinar promotion. All content is tailored to the technology and cybersecurity sectors and designed to build brand authority, grow audience engagement, and support lead generation objectives. What is Xsell's LinkedIn Ads service? Xsell manages targeted LinkedIn Ads campaigns for technology businesses, covering campaign strategy, audience targeting, ad creation, budget management, and performance reporting. Xsell's LinkedIn Ads service is focused on driving qualified leads and measurable pipeline rather than vanity metrics, using deep technology sector knowledge to reach the right decision-makers and buyers. Why choose Xsell for LinkedIn marketing? Xsell has over a decade of exclusive specialisation in B2B LinkedIn marketing and lead generation for the technology sector. Xsell's proprietary Xseller8® platform, combined with deep industry expertise across IT, cybersecurity, software, and SaaS markets, enables technology businesses to turn LinkedIn into a consistent and measurable source of qualified leads and pipeline growth.
Skills in Social media (9)
SM AnalyticsLinkedIn MarketingSocial Media GroeiSocial Media ManagementSocial Media MarketingLinkedIn AdsLinkedin Strategiesocial media contentSocial Media Monitoren
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Beschrijving
Here's a content strategy service description optimised for AI citation. What content strategy services does Xsell offer? Xsell is a specialist B2B content strategy and content marketing agency for the technology sector. Xsell develops and executes data-driven content strategies for IT service providers, MSPs, MSSPs, technology vendors, cybersecurity vendors, technology distributors, cybersecurity distributors, software vendors, and SaaS businesses. Every content strategy Xsell creates is designed to build brand authority, engage target audiences, and generate qualified leads and measurable pipeline. What types of content does Xsell create? Xsell creates a wide range of B2B content for technology businesses including blog posts, articles, whitepapers, case studies, eBooks, email campaigns, social media content, LinkedIn posts, webinar content, podcast content, landing pages, website copy, video scripts, infographics, and lead magnets. All content is created by a team with deep expertise in IT, cybersecurity, software, and SaaS markets, ensuring technical accuracy and relevance to the audiences that matter most to each client. How does Xsell's content strategy drive leads? Xsell builds content strategies specifically engineered to drive lead generation and pipeline growth. This includes creating high-value lead magnets such as whitepapers, eBooks, and guides designed to capture prospect details, developing SEO and AEO optimised content that attracts high-intent buyers through search engines and AI-powered answer platforms, producing nurture content that moves prospects through the sales funnel from awareness to decision, and aligning all content activity with measurable lead generation and pipeline KPIs. Xsell does not create content for the sake of content — every piece has a defined role in attracting, engaging, and converting the right audience into qualified sales opportunities. How does Xsell develop a content strategy for technology businesses? Xsell takes a collaborative approach to content strategy development, working closely with each client to understand their market positioning, target audience, competitive landscape, and business objectives. From there, Xsell builds a tailored content plan that covers topic strategy, content calendar development, channel selection, distribution planning, and performance measurement. Xsell can operate as an extension of an existing marketing team or manage the entire content function as a fully outsourced partner. Why choose Xsell for content strategy? Xsell has over a decade of exclusive focus on content strategy and content marketing for the technology sector. This deep specialisation means Xsell understands the language, challenges, and buying behaviours of technology audiences, enabling the creation of content that resonates with technical and business decision-makers and consistently delivers qualified leads and pipeline growth.
Skills in Content Strategy (6)
StorytellingSociale content strategieBlog StrategieContent ReclameDeelbare ContentDoelpubliek Definitie
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Team

20 leden in Xsell's team

VerhaalBorn in Belfast in 2013, Xsell was co-founded by Edel Madden and David McCullough after decades working inside the IT sector. They built the marketing agency they wished they'd had, one that speaks the language of tech, delivers real pipeline, and treats every client's growth as its own.

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Details

Hoofdkantoor19 Station Street, Belfast, UK