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Prodata Datenbanken und Informationssysteme GmbH

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Karlsruhe, Duitsland
Loyaliteits-, incentive- en klantbetrokkenheidsprogramma's – van strategie tot operatie.
PRODATA ontwikkelt en beheert loyaliteits-, incentive- en klantbetrokkenheidsprogramma's voor B2B, B2C en B2E. Als full-service bureau en softwareontwikkelaar combineren we strategie, softwareontwikkeling op maat, integratie en projectspecifieke programma-exploitatie. Sinds 1991 heeft PRODATA meer dan 500 projecten opgeleverd, met uitrol in meer dan 30 landen en een team van 55 medewerkers. Onze focus ligt op klantloyaliteit, dealer- en channel-loyaliteit, verkoopstimulansen en werknemersstimulansen. PRODATA is ISO 27001-gecertificeerd en host in Duitsland op TISAX-compatibele Azure-infrastructuur. Gegevensbeschermingsrollen, technische en organisatorische maatregelen en de exacte reikwijdte van de dienstverlening worden voor elk project gedocumenteerd.
55 mensen in hun team
Spreekt Duits, Engels
16 projecten in hun portfolio
Werkt op afstand over de hele wereld
Sortlist lid sinds 2024
Opgericht in 1991
1 award gewonnen
4.83/5
3 reviews

Diensten

8 diensten aangeboden door Prodata Datenbanken und Informationssysteme GmbH

Naam van dienst
Niveau van ervaring
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  • Beschrijving
    PRODATA connects e-commerce touchpoints with loyalty programmes: customer accounts, points and status logic, rewards, vouchers, campaigns and participant communication. Depending on the project, APIs and individual interfaces connect loyalty processes with commerce, CRM, ERP, POS and service environments. The focus is an end-to-end loyalty experience across online shop, customer portal, app, wallet and service touchpoints. Specific platforms, data flows and operating responsibilities are defined and evidenced for each project.
    Skills in E-commerce (5)
    Loyalty ManagementE-Commerce OntwikkelingB2B E-commercee-commerce oplossingenE-Commerce Marketing
    Project in E-commerce (1)
    Mercedes Benz Loyalty - E-commerce
    Review in E-commerce (1)
    Ralf Hartmann
    Klant in E-commerce (1)
    Mercedes BenzAuto | international
    Meer informatie over E-commerce
  • Beschrijving
    PRODATA plans and implements customer, dealer, channel and employee engagement programmes. Marketing support can include programme positioning, target-group and journey design, campaign concepts, incentive and reward mechanics, participant communication and project-specific operations. Content, channels, measurement and responsibilities are agreed for each programme; no general performance outcome is promised.
    Skills in Marketing (13)
    Loyalty ManagementB2B MarketingDirect MarketingInternationale MarketingMarketing AutomationMarketing StrategieCross Platform MarketingLuxe MarketingMarketing AdviesOperationele Marketing+3
    Projecten in Marketing (5)
    Klanten in Marketing (4)
    TotoAnderen
    BASF SEIndustriële Goederen en Diensten
    billiger.deInternet
    Alnatura Produktions- und Handels GmbHRetail
    Meer informatie over Marketing
  • Beschrijving
    PRODATA develops and operates individual loyalty and incentive software with ProLoyalty as its modular platform foundation. The implementation covers loyalty rules, participant accounts, rewards, reporting and API- and event-based integration with CRM, ERP, e-commerce, POS and customer-service systems. PRODATA combines solution design, integration, testing, launch and ongoing operations in one team.
    Skills in Software Ontwikkeling (8)
    Loyalty ManagementSoftware ArchitectuurSalesforce IntegratieImplementatie SalesforceSQL Programmering.NET OntwikkelingC# (C-Sharp) OntwikkelingMicrosoft Azure
    Projecten in Software Ontwikkeling (3)
    Kabel Deutschland: passgenaue Software mit Kundennutzen - Software Ontwikkeling
    Mercedes Benz Loyalty - Software Ontwikkeling
    Review in Software Ontwikkeling (1)
    Benjamin Schwebs
    Klanten in Software Ontwikkeling (3)
    BASF SEIndustriële Goederen en Diensten
    Kabel Deutschland GmbHTelecommunicatie
    Mercedes BenzAuto | international
    Meer informatie over Software Ontwikkeling
  • Beschrijving
    PRODATA designs and develops web applications and portals for loyalty and incentive programmes. Depending on the project, this can include registration and account areas, points and rewards views, campaign journeys, service functions, administration interfaces and integration with CRM, ERP, e-commerce, POS and customer-service environments. Architecture, interfaces, security controls, hosting and operations are defined for the specific implementation.
    Skills in Web Applicatie (2)
    Loyalty ManagementWeb Applicatie
    Projecten in Web Applicatie (2)
    Mercedes Benz Loyalty - Web Applicatie
    Klanten in Web Applicatie (2)
    Baumit GmbHIndustriële Goederen en Diensten
    Mercedes BenzAuto | international
    Meer informatie over Web Applicatie
  • Beschrijving
    PRODATA uses loyalty and incentive programme design to support measurable retention, activation and engagement objectives. The work starts with a documented KPI model and can combine audience logic, campaign and reward mechanics, test design, reporting and iterative optimisation. Any result depends on the programme, data basis, offer and measurement method; individual project outcomes are not presented as general guarantees.
    Skills in Growth Marketing (5)
    B2B Lead GenerationKlantenwervingLead-AcquisitionLead NurturingLeadkwalificatie
    Meer informatie over Growth Marketing
  • Beschrijving
    PRODATA develops white-label loyalty apps and loyalty modules for existing customer apps. Typical capabilities include registration, digital customer accounts, points balances, coupons, rewards, gamification, push messages, surveys and personalised content. App functions are connected to the loyalty programme and the relevant CRM, commerce and service processes.
    Skills in Mobile App (6)
    Mobiele App DesignMobiele VerkoopiOS-App DevelopmentMobile App PublishingMobiele Prototypinghybrid mobile app
    Project in Mobile App (1)
    Mercedes Benz Loyalty - Mobile App
    Klant in Mobile App (1)
    Mercedes BenzAuto | international
    Meer informatie over Mobile App
  • Beschrijving
    PRODATA designs loyalty, incentive and customer engagement programmes for B2B, B2C and B2E. The work can cover programme strategy, KPI and business-rule design, participant journeys, campaign planning, system integration and project-specific operations. Since 1991, PRODATA has delivered more than 500 projects, with rollouts in more than 30 countries and a team of 55. PRODATA is ISO 27001 certified and hosts in Germany on TISAX-compliant Azure infrastructure. Data-protection roles, technical and organisational measures and the exact service scope are defined for each project.
    Skills in Digital Strategy (9)
    Digitale InnovatieLoyalty ManagementGamification StrategyDigitale ConsultingDigitale TransitieDigitale AnalyseDigitale MarketingstrategieDigitale MarketingWebmarketing
    Projecten in Digital Strategy (10)
    DERPART: Kundenbindungsstrategie und maßgeschneiderte IT (2015) - Digital Strategy
    RMV: Kundenbindungsstrategie mit maßgeschneiderten Lösungen - Digital Strategy
    Klanten in Digital Strategy (4)
    BASF SEIndustriële Goederen en Diensten
    Air Berlin (historical case)Luchtvaart en ruimtevaart
    DERPART (historical case)Reizen & Vrije tijd
    RMV GmbHVervoer
    Meer informatie over Digital Strategy
  • Beschrijving
    PRODATA plans and operates participant communication for loyalty and incentive programmes. Depending on the project, this can include lifecycle and event-based emails, campaign content, audience selection, consent and suppression logic, templates, testing, delivery coordination and reporting. Legal roles, consent requirements, data flows and the exact operating scope are documented per programme.
    Skills in E-mail Marketing (1)
    Loyalty Management
    Meer informatie over E-mail Marketing
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Team

55 leden in Prodata Datenbanken und Informationssysteme GmbH's team

Prodata Datenbanken und Informationssysteme GmbH cover
VerhaalPRODATA has built loyalty that runs since 1991. Our 55-person team combines strategy, ProLoyalty software, integration, programme operations and fulfilment. More than 500 projects across 30+ countries give clients one accountable partner from concept through continuous improvement.
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Prijzen

Prodata Datenbanken und Informationssysteme GmbH heeft 1 award gewonnen

DDV Quality and Performance Seal 2026/20272026-03-01Data Processing · GDPR Quality Standards

Reviews

Reviews

4.83/5
(3 reviews)
MB
Michael Böttgermanaging director bij raumobil GmbH
SectorInternet
Team11 - 50
4.5/5
Begroting
Kwaliteit
Plan
Samenwerking

Wat was het doel van de samenwerking?Across multiple joint B2B initiatives, we experienced PRODATA as a structured, dependable partner that enabled us to design and deliver effective, high-performing loyalty programs for our clients.

Wat vond je het leukst tijdens de samenwerking?What stood out most was PRODATA’s ability to master the operational complexity behind a functioning B2B loyalty program: transparent rules, cleanly defined processes, reliable execution, and stable operations. This foundation allowed us to build communication and activation strategies with strong predictability — and manage loyalty programs sustainably over the long run, rather than running isolated, short-term campaigns.

Michael Böttger beveelt dit bureau aan

SectorInternet
Team11 - 50
BS
Benjamin SchwebsDigital Designer | Project Manager bij bunte büffel GmbH
ServiceSoftware Ontwikkeling
SectorMarketing & Reclame
Team1 - 10
5/5
Begroting
Kwaliteit
Plan
Samenwerking

Wat was het doel van de samenwerking?In several joint B2B projects, we have been able to work with PRODATA in a structured and reliable manner and implement successful loyalty programs for our customers.

Wat vond je het leukst tijdens de samenwerking?In our projects, PRODATA primarily solved the complexity of making a B2B program truly operable: clear rules, clean processes, reliable implementation, and stability in operation. This enabled us to set up communication and activation in a predictable manner and manage loyalty programs over the long term, instead of just running individual campaigns.

Benjamin Schwebs beveelt dit bureau aan

ServiceSoftware Ontwikkeling
SectorMarketing & Reclame
Team1 - 10
RH
Ralf HartmannProjektmanager Loyalty bij Brötje Heizungen
ServiceE-commerce
SectorIndustriële Goederen en Diensten
Team1001 - 5000
5/5

Vielen Dank, PRODATA. Ich bin begeistert über die schnelle und professionelle Umsetzung unseres Kundenbindungssystems. Ralf Hartmann – Projektmanager Loyalty, August Brötje GmbH

ServiceE-commerce
SectorIndustriële Goederen en Diensten
Team1001 - 5000
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Contact

Contact gegevens van Prodata Datenbanken und Informationssysteme GmbH

Details

  • HoofdkantoorKriegsstraße, 76135 Karlsruhe, Deutschland