Lunar
LUNAR is een fullservice marketing- en communitybureau dat merken uit het digitale ecosysteem verbindt met hun doelgroepen, zowel online als offline. We bouwen schaalbare Telegram-communities, voeren datagedreven SMM- en contentmarketing uit, organiseren BTL-campagnes op locatie en bieden door AI versnelde creatieve oplossingen voor klanten in fintech, Web3, FMCG en retail. Kerncapaciteiten: • SMM en communitymanagement: end-to-end beheer van een Telegram-netwerk (35+ regionale nodes), 24/7-moderatie, sentimentanalyse en communitygroei. • Fintech- en P2P-groei: actieve gebruikers onboarden, appactivaties stimuleren en gericht gebruikersonderzoek/CustDev uitvoeren. • AI-ondersteunde productie: ChatGPT, Claude en Midjourney inzetten om creatieve productie, visuele concepten en copywriting met 40% te versnellen. • Field- en BTL-promotie: flyer-campagnes met hoge conversie, samplingactivaties en field staffing met transparante ROI-tracking. Bewezen resultaten (2024–2026): • Meer dan 2.000 fintech-appactivaties met een conversieratio tot 70%. • Tegelijkertijd meer dan 35 locaties beheerd, met een stijging van 100% in het postbereik. • Onbeantwoorde communityvragen en negativiteit teruggebracht van 40% naar 3%. • Een ROI van 4,7x behaald op promotiecampagnes op locatie.
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Diensten
5 diensten aangeboden door Lunar
Beschrijving We build, moderate, and scale active online communities across Telegram, Discord, and Web3/Fintech platforms. Our focus is turning passive followers into loyal brand advocates while maintaining a healthy, spam-free environment. What clients can expect: • 24/7 Moderation & Engagement: Active presence in community chats, instant responses, and proactive discussion driving. • Sentiment Analysis & Feedback Loops: Tracking community mood, detecting negative trends early, and providing structured user feedback to your product/support teams. • Event & Announcement Strategy: Organizing AMAs, quizzes, promotional announcements, and community activation campaigns. • AI-Powered Response Workflow: Combining AI tools (ChatGPT/Claude) with human moderation for fast, accurate, and tone-of-voice compliant answers. • Transparent KPI Reporting: Weekly reports on engagement rates, active members, response time, and issue resolution metrics. Our Methodology: 1. Community Health Audit: Reviewing chat rules, bot setups, and current engagement levels. 2. Guidelines & Bot Setup: Setting up moderation bots, FAQs, and response protocols. 3. Daily Execution: Live chat management, sentiment tracking, and support escalation. 4. Growth & Retention: Launching community incentives and analyzing retention metrics.
Meer informatie over Community ManagementBeschrijving We combine multi-channel user acquisition, funnel optimization, and rapid experiment loops to drive scalable, cost-effective revenue growth for tech and digital services. What clients can expect: • Rapid Growth Experiments: Hypothesizing, launching, and analyzing multi-channel acquisition tactics in quick sprints. • Full-Funnel Optimization: Optimizing user journey touchpoints from ad click to conversion, onboarding, and retention. • Multi-Channel Acquisition: Paid Social (Meta, LinkedIn, Telegram Ads), P2P/Community growth, and affiliate partnership strategies. • Conversion Rate Optimization (CRO): Landing page performance testing, CTA optimization, and drop-off analysis. • Unit Economics & Metric Tracking: Deep focus on CAC, LTV, ROAS, and retention metrics with custom dashboard reporting. Our Methodology: 1. Funnel & Data Audit: Identifying conversion bottlenecks and setting up event tracking. 2. Growth Roadmap: Prioritizing growth experiments based on potential impact and resource ease. 3. Rapid Execution Sprints: Running lean, multi-channel marketing campaigns. 4. Scale & Automate: Doubling down on winning channels and automating high-performing funnels.
Meer informatie over Growth MarketingBeschrijving We provide end-to-end Social Media & Community Management driven by AI tools and data analytics. What clients can expect: • Tailored Content Strategy: Full editorial calendar, channel positioning, and tone of voice. • High-Velocity Production: Leveraging Midjourney, Claude & ChatGPT to design high-converting visual assets, graphics, and text prompt-concepts. • Community & Sentiment Management: 24/7 engagement, chat moderation, audience sentiment analysis, and support integration. • Task Management Integration: Smooth workflow via YouTrack/Jira/Notion and transparent weekly KPI reporting (Reach, Engagement Rate, Conversion). Our Methodology: 1. Audit & Discovery: Analyzing target audience and competitors. 2. Setup & Content Funnel: Defining key messaging pillars and lead magnets. 3. Execution & AI Integration: Fast, scaled content production. 4. Scale & Optimize: Weekly performance adjustments based on analytics.
Meer informatie over Digital StrategyBeschrijving We design and execute data-driven email marketing strategies and automated retention funnels that maximize Customer Lifetime Value (LTV) and drive repeat conversions. What clients can expect: • Automated Email Funnels: Onboarding series, abandoned cart recovery, re-engagement campaigns, and product-led nurture sequences. • Conversion Copywriting & Design: Mobile-responsive HTML templates, compelling copy, and strong CTAs created in alignment with your brand identity. • Segmentation & Personalization: RFM segmentation, trigger-based messaging, and user behavior targeting. • Technical Deliverability Setup: SPF, DKIM, DMARC optimization, domain reputation monitoring, and inbox placement tracking. • A/B Testing & Analytics: Continuous testing of subject lines, layouts, and send times with transparent reporting on Open Rates, CTR, and Revenue per Email. Our Methodology: 1. Technical & Performance Audit: Inspecting domain deliverability, list health, and current email metrics. 2. Architecture & Copywriting: Developing high-converting message flows and wireframes. 3. Automation Setup: Integrating ESPs (Klaviyo, Mailchimp, ActiveCampaign) with your Web/CRM system. 4. Optimization: Iterative A/B testing and performance scaling based on revenue metrics.
Meer informatie over E-mail MarketingBeschrijving We deliver end-to-end Social Media Marketing solutions across Telegram, LinkedIn, X (Twitter), and Instagram to build brand authority and generate qualified leads. What clients can expect: • Full-Cycle Content Production: Strategic content calendars, short-form video concepts, infographics, and expert-level posts. • AI-Enhanced Workflow: Utilizing Midjourney, ChatGPT, and Claude to accelerate creative production, test visual concepts, and optimize copy. • Cross-Platform Management: Channel setup, daily publishing, hashtag strategy, and audience engagement. • Cross-Department Coordination: Drafting clear creative briefs for design and video production teams via YouTrack, Jira, or Notion. • Analytics & ROI Tracking: Monthly performance reports covering organic reach, follower growth, Engagement Rate (ER), and referral traffic. Our Methodology: 1. Brand & Competitor Discovery: Identifying target personas and positioning gaps. 2. Strategy & Content Pillars: Creating tone of voice, visual guidelines, and publishing schedules. 3. Production & Execution: Generating AI-assisted creative assets and launching content. 4. Performance Review: Analyzing reach, engagement, and conversion metrics to refine strategy.
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Team
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Details
- HoofdkantoorShota Rustaveli ko'chasi, Tashkent, Uzbekistan