AccueilBelgiqueBruxellesStratégie digitaleWinter warmers for stylish cars

Winter warmers for stylish cars

mai 2016
Winter warmers for stylish cars
Description

The Fiat Group hardly needs an introduction. Already one of the best –known car manufacturers in the world, Fiat is also an exciting brand again thanks to a very determined design and marketing push over the past few years. 

The Challenge 

There is more to branding than sexy cars. The Fiat Group has to ensure that customers feel supported at every stage of their purchase, notably in winter. 

So Hello Agency was called in to help them develop a campaign to support their winter accessory range. This was an opportunity to roll out our omni-channel expertise. Using the guidelines developed by Fiat in Turin, we created the overall look & feel for all the various media. 

This was also an opportunity to work directly from the FCA Group’s CRM files across all their brands: Fiat, Fiat Pro, Abarth, Lancia, Alfa Romeo and Jeep. So we really had to work out things carefully to make sure everything would run smoothly. 

The range of items we produced includes: 

 --> leaflets for the mainstream and premium dealers 

--> product sheets for dealers 

--> Xbanners for the showrooms 

--> personalised direct mailing 

--> reminders about the action via an on-line contest, e-news to a client mailing list, and 

--> reusable electrostatic stickers on vehicles.

Winter warmers for stylish cars

mai 2016
Description

The Fiat Group hardly needs an introduction. Already one of the best –known car manufacturers in the world, Fiat is also an exciting brand again thanks to a very determined design and marketing push over the past few years. 

The Challenge 

There is more to branding than sexy cars. The Fiat Group has to ensure that customers feel supported at every stage of their purchase, notably in winter. 

So Hello Agency was called in to help them develop a campaign to support their winter accessory range. This was an opportunity to roll out our omni-channel expertise. Using the guidelines developed by Fiat in Turin, we created the overall look & feel for all the various media. 

This was also an opportunity to work directly from the FCA Group’s CRM files across all their brands: Fiat, Fiat Pro, Abarth, Lancia, Alfa Romeo and Jeep. So we really had to work out things carefully to make sure everything would run smoothly. 

The range of items we produced includes: 

 --> leaflets for the mainstream and premium dealers 

--> product sheets for dealers 

--> Xbanners for the showrooms 

--> personalised direct mailing 

--> reminders about the action via an on-line contest, e-news to a client mailing list, and 

--> reusable electrostatic stickers on vehicles.

Détails de la réalisation
work
Client
Fiat
place
Localisation
Bruxelles
business
Secteur du client
Automobile
people
Audience
Business to Consumer
public
Portée géographique
National
settings
Services proposés
Stratégie digitale
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