Vervaet Verhuis

août 2015
Vervaet Verhuis
Description

Nieuwe WordPress website met inbound CTA en forms.

Integratie van blog en video

Vervaet Verhuis

août 2015
Description

Nieuwe WordPress website met inbound CTA en forms.

Integratie van blog en video

Détails de la réalisation
work
Client
Vervaet Verhuis
place
Localisation
Anvers
business
Secteur du client
Utilitaires
people
Audience
B2B et B2C
public
Portée géographique
National
settings
Services proposés
Stratégie digitale
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Mayerline

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juillet 2017
juillet 2017

Mayerline

Stratégie digitale
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Stratégie de contenu
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Aurore Piot

Aurore Piot

juin 2016
juin 2016

Aurore Piot

Aurore Piot est une styliste spécialisée dans les robes de mariage. Ensemble et sur base des mots clés tels que élégance, harmonie, texture,… nous avons mis au point son logo très personnel.

Spécificité: illustration Categorie: Création Date: 2015 Client: Aurore Piot

Stratégie digitale
CARL ZEISS – BENE Eindejaarsactie DriveSafe

CARL ZEISS – BENE Eindejaarsactie DriveSafe

novembre 2017
novembre 2017

CARL ZEISS – BENE Eindejaarsactie DriveSafe

ZEISS – BENE Eindejaarsactie DriveSafe Brillenglazen

 

ZEISS, producent van innovatieve optische producten, ontwikkelt ZEISS DriveSafe Brillenglazen, geschikt voor dagelijks gebruik en geoptimaliseerd voor autorijden.

Stratégie digitale
Stratégie de contenu
Création de site internet
Rédaction et traduction
Réseaux sociaux
Planification médias
Publicité
Publicité en ligne
Get to know your customers’ preferences

Get to know your customers’ preferences

mai 2016
mai 2016

Get to know your customers’ preferences

For many Belgians, Tom&Co is the local specialist in pet food and accessories. The brand is the market leader with more than 140 shops, and is also active in France and Luxemburg. People come to Tom&Co for one of the 7 main sectors: dog, cat, fish, rodent, reptile, barnyard and garden. The first shop opened in Belgium in 1991, and the brand is a significant member of the Delhaize group which boasts an annual turnover of over €24 billion in 7 countries across 3 continents. So we had to create something that would reach a large audience already. 

Challenge 

Tom&Co believes in print – bigtime! It actively runs a programme with leaflets, announcements, folders, POS material and a magazine. Yet the real challenge lay in its digital communication. On top of that, Tom&Co has no loyalty card and their customer database was poor and not qualified. In fact, before the action was launched, Tom&Co’s database held only 30 000 contacts. So obviously, the company was eager to qualify and complete the database in order to be able to develop more meaningful communications with their various customers –all of which are great aims. 

Solution 

To make it effective, Hello Agency decided to make it personal. The “Placemat” action enabled participants to create a personalized placemat with their pet’s name and photo. To boost pick-up, the action was free and accessible to all (1 participation per e-mail address). To make it easy and fun, the action was run via a mini-site on the Tom&Co website in FR / NL. We followed a specific workflow: 

 --> Homepage 

--> Encoding of data (customer information) 

--> Uploading the photo (with min and max weight so as not to overload the server) and visual validation 

--> Sending the result to friends via mail 

--> Confirmation and sharing the action on Facebook.

To promote this action, Hello Agency also developed several other communications: 

 --> Communication in folder 

--> E-news to launch and to revive the action 

--> Website banners 

--> Facebook posts 

--> Community management during the action

The action was online for 2 months (15/12 – 15/02). 

Note: unfortunately, the action was not accessible via mobile due to the fact that the Tom&Co website is not responsive. 

Results 

-->Participation: 16 887 pet-lovers 

--> Qualification: better qualified database with information such as the owner’s name, type of animal, animal’s name and date of birth, favourite Tom & Co shop 

--> Recruitment: 3050 new opt-ins.

Stratégie digitale
68 websites – all at once

68 websites – all at once

août 2017
août 2017

68 websites – all at once

We developed a user-friendly website builder for the 68 Volvo dealerships in Belgium and Luxembourg, making sure dealers could work with both own and central content easily.

 

Stratégie digitale
Innovation
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Design & graphisme

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