VDAB websitemai 2015
Détails de la réalisation
Secteur du clientGouvernement et administration
AudienceBusiness to Consumer
Services proposésDéveloppement web
Réalisations crées par d'autres agences
Jetez un oeil aux dernières réalisations publiées sur Sortlist.
Herziening digitale oplossingmai 2018
Herziening digitale oplossing
Een performante website waar ook een webshop aan gekoppeld is, moest het hart worden van onze organisatie. We zijn er immers van overtuigd dat een verregaande digitalisering genoodzaakt is om onze ambities waar te maken, en we geloven er ook sterk in dat de investering een stevige return zal opleveren. De koppeling met het bestaande administratieve ERP-pakket is dan ook heel vlot verlopen. Alles stoelt op een volledig uitgewerkt marketingplan waarin buyer persona, customer journey en customer centricity centraal staan. Deze gegevens zijn ook traceerbaar en in een dashboard gegoten, op maat van de Skilliant medewerker. Zo kunnen we perfect de sales- en marketingfunnel volgen.
Sofia, a new level of E-learningaoût 2017
Sofia, a new level of E-learning
Using the online learning platform Sofia, by publisher Acco, lecturers and teachers can easily access interactive online study materials.
Create, teach and learn. Whether you’re an author, lecturer or student: Sofia is online learning as it should be.
Waterloo 2015novembre 2017
Engaging the June 2015, the world commemorated the Bicentenary of the Battle of Waterloo, a decisive historic event. The non-profit organisation Bataille de Waterloo 1815 planned the most impressive reconstruction ever seen in Europe. Five thousand re-enactors, three hundred horses and a hundred canons participated.
Their goals: to engage a wider audience beyond re-enactment and Napoleon enthusiasts, and to convert no less than 120,000 of them to ticket buyers using a strategic, conversion-based content and social media approach.
To that end, Voice conceived a full-fledged conversational communication plan for our sister company VO Communication, the event’s executive producer, and their partner Verhulst Events and Partners. The plan integrates web, public relations, and social media.A holistic approach using digital and PR
We set up an extensive website in four languages: Dutch, French, English and German. The site servesd as the core of all communications as well as the opportunity for conversions, such as ticket sales, requests to participate in the re-enactment and merchandising.
Public relations helped us get the word out. We partnered with journalists in TV, radio and printed press to heighten awareness for this extraordinary event through multiple press conferences, a press kit and an online press room. Leading up to June 2015, we provided press relations with a monthly fresh story by means of a press release.
Social media created day-to-day engagement. However, the Facebook page was just the beginning; throughout the year, we created additional Facebook pages for 10 historical characters to interact with. We aadded Instagram and Twitter to the mix, as well as a YouTube channel which hosts several videos.
The Green Week is an annual event organised by DG Environment. It is composed of several conferences and workshops happening throughout Europe. In 2016, the main theme was “Investing in a greener future”.
We were contacted by Solutions Oriented in late March 2016 to work with Pracsis in order to quickly develop this year’s Green Week website.
On top of showing the Green Week’s programme and practical info, it was also important to allow GW’s partners to register their events. Since we had only a short time, we needed an already robust content solution that also allowed member subscription. We decided to use Craft.
We were able to quickly implement this system, together with a simple workflow management, which enabled the site’s editors to create a database of partner events.
Events website require a lot of flexibility, as requirements change from day to day. Craft’s flexibility proved to be a real asset to ensure the success of this website.
Thinking up a crowdfunding platform for creative projects. We helped SMart Foundation to create a fund-raising platform that supports artistic projects.
# The challenge
SMart, a non-profit that helps creative professionals sell their services, wanted to figure out how to help artists get funding for their projects. The SMart team came to Central for help. The result of our collaboration was Push: a crowdfunding platform which provides creatives with visibility, financial tools and coaching.
# Our approach
We worked through this project in 2 main phases. The first phase was exploratory. We asked ourselves whether Push would work and how. We came up with many potential designs and evaluated the amount of internal and external support necessary to implement them.
Once the project was validated, we developed the visual design and tone of the product. Since we had already created a design guide for SMart, this phase was rather swift. We could thus focus on the product’s personality.
View the case on http://central.team/work/push/.
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