Think, Dare, Doaoût 2016
Détails de la réalisation
Secteur du clientImmobilier
AudienceB2B et B2C
Services proposésCréation de site internet
Réalisations crées par d'autres agences
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Starwood EAME: boosting Internanal Communicationmars 2016
Starwood EAME: boosting Internanal Communication
Starwood wanted to break the time and energy consuming ‘Email overload’ for its General Managers and Directors.
All divisional teams at the Brussels office distributed newsletters, using distinct publishing tools, templates and distribution lists. The result? Overlapping content, different frequencies, various designs, and dropping opening rates.
Our challenge: streamline and maximize synergy in content and distribution.
We created one professional template-based newsletter approach, with standardized creation, production, distribution and performance analytics for all divisions.
The solution consolidated all action, getting the right message to the right audience at the right time, reducing considerably the volume of duplicated content distribution.
The associate experience was customised, allowing subscription options by frequency, topic and medium. The innovative platform combines the best in web-based, social technology in design, delivery and accessibility for all divisional internal communications.
Segmentation on team, brand and location served as the basis for the fluent, attractive news platform in Drupal.
Each division can now feed content for the newsletter efficiently and with better, uniform results. The solution includes full data synchronization between Drupal and Selligent. The newsletter is developed and sent via Selligent tools, with first-class data management and targeting.
After only two months we surpassed all agreed KPI’s
· 20 teams parallel e-mail traffic and Newsletters was ended and united
· 500 separate wide-audience e-mails and Newsletters were economized
· +99% Newsletter e-mail opening rate
· 50% organic growth of the reader’s base
· 4.000 platform visits, with 6 minutes average time spent
· 40% visits through mobile (with on the fly and fluent consultations)
· Major time economy for both senders and recipients,
· Better insights in key topics across divisions and multiple target audiences
The BASE.be Online Platformjuillet 2016
The BASE.be Online Platform
Since 2004 Design is Dead has a special unit of top talents and it deploys this dedicated team to work at the BASE offices in Brussels. They created the innovative digital online top-up application the ‘Self Pay Kiosk’ and BASE.be, an Adobe Experience Manager based platform.
Recently a multi-brand, multi-service platform was built on the Adobe Experience Manager. For both professionals and consumers. Not only for the BASE brand but also for some BASE sub brands (Jim Mobile, Allo RTL, Turk Telekom Mobile). BASE.be brings it all together: e-services, a personalized client zone, an intelligent search function and new possibilities for BASE and third parties to focus on different products and services. Both mobile and desktop versions provide the exact same e-services too – quite a challenge! The platform is changing constantly, latest adaptations are a complete e-commerce track fully customised for tariff plans and telecom products, and a tool to personalize your options within the tariff plan. If you want a special international data option for your vacation? No problem to fix it online.
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