Went Too Fast, Gone Too Soon

mai 2016
Défis

Millenials are part of the generation that doesn’t respect the speed limits at all. It’s not the ones who drive at really high speed, compared to Gen X or Baby Boomers who’ve got more powerful cars, but even small speeding can be fatal. Most of them know this, but they still choose to act unsafely. The aim of the campaign was to have a psychological impact to make them adopt a new way of driving.

Solutions

Based on research and market studies, we’ve established a very effective yet simple strategy: the institutions (like BIVV/IBSR) do not have a lot of weight especially through Gen Y, so let’s use their friends and family instead to spread our message. We wanted to surprise young people by inviting them to their own funeral. The message was strong.

We created a website which let people send an email to a friend. Nothing unusual, except that the content of it was sent six months later. The recipient was therefore invited to slow down to be alive in six months. 

Impact

Within 48 hours, we covered almost all Belgian media. The following week, we recorded reviews over 400 websites that talked about the campaign and about fifteen television stations that had circulated the video and commented on it. Gen Y massively shared the video on social networks.

With a measly media campaign budget of just € 633.61, we had a return on earned media of € 8.8 million, just for Belgium, which adds up to a return of investment of 14000%! On top of that, we reached more than 80% of our target in less than 48 hours.

The campaign won 4 Eurobest 2014 awards and the Gouden Welp award for the best Belgian spot in 2014

Went Too Fast, Gone Too Soon

mai 2016
Défis

Millenials are part of the generation that doesn’t respect the speed limits at all. It’s not the ones who drive at really high speed, compared to Gen X or Baby Boomers who’ve got more powerful cars, but even small speeding can be fatal. Most of them know this, but they still choose to act unsafely. The aim of the campaign was to have a psychological impact to make them adopt a new way of driving.

Solutions

Based on research and market studies, we’ve established a very effective yet simple strategy: the institutions (like BIVV/IBSR) do not have a lot of weight especially through Gen Y, so let’s use their friends and family instead to spread our message. We wanted to surprise young people by inviting them to their own funeral. The message was strong.

We created a website which let people send an email to a friend. Nothing unusual, except that the content of it was sent six months later. The recipient was therefore invited to slow down to be alive in six months. 

Impact

Within 48 hours, we covered almost all Belgian media. The following week, we recorded reviews over 400 websites that talked about the campaign and about fifteen television stations that had circulated the video and commented on it. Gen Y massively shared the video on social networks.

With a measly media campaign budget of just € 633.61, we had a return on earned media of € 8.8 million, just for Belgium, which adds up to a return of investment of 14000%! On top of that, we reached more than 80% of our target in less than 48 hours.

The campaign won 4 Eurobest 2014 awards and the Gouden Welp award for the best Belgian spot in 2014

Détails de la réalisation
work
Client
BIVV/IBSR
place
Localisation
Bruxelles
business
Secteur du client
Gouvernement et administration
people
Audience
Business to Consumer
public
Portée géographique
National
settings
Services proposés
Publicité, Marketing vidéo, Rédaction de contenu
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Assez rigolé, allons voter.

Assez rigolé, allons voter.

février 2016
février 2016

Assez rigolé, allons voter.

Une campagne non-culpabilisante, mais ludique, drôle, participative, voire décalée dans le but d'inciter les Belges à se rendre aux urnes. 

Les médias que nous avons utilisés sont : des affiches Face-to-face, des cartes boomerang, des vidéos web et un site participatif où toute personne pouvait écrire sa fausse bonne excuse. Donc, on pouvait en rigoler, lire les fausses bonnes excuses les autres, en parler avec ses amis, mais surtout y réfléchir : Aller voter ou pas. 

 

 

 

Publicité
Intermarché - Caissière

Intermarché - Caissière

avril 2015
avril 2015

Intermarché - Caissière

Production of 4 TV commercials for Intermarché, agency : Lielens & Partners.

Film
Oscar - Creative Concept & Interior Design

Oscar - Creative Concept & Interior Design

octobre 2017
octobre 2017

Oscar - Creative Concept & Interior Design

Kappersketen Dirk De Witte vroeg King George om een origineel mannenconcept te ontwikkelen waar heren zich thuis voelen.

1. Copywriting

Onze copywriters zochten een gepaste naam en baseline die haarfijn op de branding aansloot. Oscar – mannelijk maar toch elegant – werd naar voren geschoven met als baseline ‘Gekapt en geschoren’.

2. Graphic Design

Ons grafisch team stelde een frisse huisstijl voor met bijlen als logo. De huisstijl werd volledig doorgetrokken in het interieur van het concept. Zo lieten onze designers op maat gemaakte muurbekleding drukken, samengesteld uit elementen die ook terugkeren in de huisstijl.

3. Interieur & concept design

Voor het interieurteam van King George was het duidelijk dat Oscar niet de zoveelste barbershop mocht worden. In plaats van de alom gekende witte metrotegels en mannen met lange witte jassen te gebruiken, kozen de designers voor een opvallend kleurrijk dandy-interieur. Zo vormen de zwartgeblakerde houten wand en de opvallende muur met kleurverloop van geel naar groen de eyecatchers van de zaak. De leuke accessoires maken de omgeving net dat tikkeltje extra mannelijk.

 

 

Image de marque & branding
Rédaction et traduction
Marketing Plan Solo (Unilever / Upfield)

Marketing Plan Solo (Unilever / Upfield)

décembre 2018
décembre 2018

Marketing Plan Solo (Unilever / Upfield)

Creating dynamic stories around simple, essential Solo products, like margarine and Crèmefine (new product launch), requires careful planning and execution. Multinational food, beauty, and home care company, Unilever, entrusts us to develop compelling, targeted concepts around top topicals while collaborating with bloggers year round. We are Unilver’s creative partner for influencer marketing. 

 

Process

Ongoing events and tastings for select influencers are conducted in an intimate setting to elevate the Solo Crèmefine product. While involving interactive elements, including tours and masterchef challenges, at well-respected gastronomic institutions, we produce unique experiences for influencers. After each event, invitees receive additional Solo products to use at home.

In addition to special events, we create holiday sentiment messaging for all Solo’s offerings. When considering how much a mother is worth, we featured the rich, buttery, golden color of Solo margarine. “Your mother is worth more than gold - she deserves the very best.”

 

Results

1.000.000+ consumers (and growing) via Instagram and Facebook are reached by selected influencers. All engaged bloggers and influencers are impressed by the Solo products we’ve introduced. 

 

Stratégie de contenu
Relations publiques (RP)
Design & graphisme
Rédaction et traduction
Planification médias
Publicité
Publicité en ligne
Campagne "Open House Days" pour Century21

Campagne "Open House Days" pour Century21

juin 2018
juin 2018

Campagne "Open House Days" pour Century21

A campaign to promote the Century 21 “Open House Days” and to reaffirm the brand positioning: the number 1 real estate network

In the light of Century 21’s sponsorship of the Jupiler Pro League, we developed a campaign inspired by soccer. It positioned each of the 183 agencies as being the winning team in first league.

 

Stratégie digitale
Image de marque & branding
Design & graphisme
Planification médias
Publicité

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