Went Too Fast, Gone Too Soon

mai 2016
Défis

Millenials are part of the generation that doesn’t respect the speed limits at all. It’s not the ones who drive at really high speed, compared to Gen X or Baby Boomers who’ve got more powerful cars, but even small speeding can be fatal. Most of them know this, but they still choose to act unsafely. The aim of the campaign was to have a psychological impact to make them adopt a new way of driving.

Solutions

Based on research and market studies, we’ve established a very effective yet simple strategy: the institutions (like BIVV/IBSR) do not have a lot of weight especially through Gen Y, so let’s use their friends and family instead to spread our message. We wanted to surprise young people by inviting them to their own funeral. The message was strong.

We created a website which let people send an email to a friend. Nothing unusual, except that the content of it was sent six months later. The recipient was therefore invited to slow down to be alive in six months. 

Impact

Within 48 hours, we covered almost all Belgian media. The following week, we recorded reviews over 400 websites that talked about the campaign and about fifteen television stations that had circulated the video and commented on it. Gen Y massively shared the video on social networks.

With a measly media campaign budget of just € 633.61, we had a return on earned media of € 8.8 million, just for Belgium, which adds up to a return of investment of 14000%! On top of that, we reached more than 80% of our target in less than 48 hours.

The campaign won 4 Eurobest 2014 awards and the Gouden Welp award for the best Belgian spot in 2014

Went Too Fast, Gone Too Soon

mai 2016
Défis

Millenials are part of the generation that doesn’t respect the speed limits at all. It’s not the ones who drive at really high speed, compared to Gen X or Baby Boomers who’ve got more powerful cars, but even small speeding can be fatal. Most of them know this, but they still choose to act unsafely. The aim of the campaign was to have a psychological impact to make them adopt a new way of driving.

Solutions

Based on research and market studies, we’ve established a very effective yet simple strategy: the institutions (like BIVV/IBSR) do not have a lot of weight especially through Gen Y, so let’s use their friends and family instead to spread our message. We wanted to surprise young people by inviting them to their own funeral. The message was strong.

We created a website which let people send an email to a friend. Nothing unusual, except that the content of it was sent six months later. The recipient was therefore invited to slow down to be alive in six months. 

Impact

Within 48 hours, we covered almost all Belgian media. The following week, we recorded reviews over 400 websites that talked about the campaign and about fifteen television stations that had circulated the video and commented on it. Gen Y massively shared the video on social networks.

With a measly media campaign budget of just € 633.61, we had a return on earned media of € 8.8 million, just for Belgium, which adds up to a return of investment of 14000%! On top of that, we reached more than 80% of our target in less than 48 hours.

The campaign won 4 Eurobest 2014 awards and the Gouden Welp award for the best Belgian spot in 2014

Détails de la réalisation
work
Client
BIVV/IBSR
place
Localisation
Bruxelles
business
Secteur du client
Gouvernement et administration
people
Audience
Business to Consumer
public
Portée géographique
National
settings
Services proposés
Publicité, Marketing vidéo, Rédaction de contenu
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VISIBILITY FOR THE BELGIAN HOMELESS CUP

octobre 2016
octobre 2016

VISIBILITY FOR THE BELGIAN HOMELESS CUP

PRO BONO DOES NOT EQUAL CHEAP

The Belgian Homeless Cup is a non profit organisation that believes in the power of football and people. Under the theme ‘Courage Above All’, they organise weekly training sessions and a yearly national tournament for homeless people. duomedia supported this event with a dedicated PR campaign, which fully engaged the players and gave a human face to the homeless. Just a few weeks before the worldcup, portraits of the team captains were created with an identity card and personal motto. The duomedia team enjoyed the social and friendly atmosphere amongst the homeless players during the Homeless Cup tournament. Ample media coverage was obtained on Belgian national TV, radio and several newspapers.

Read the full story on http://duomedia.com/blog/proud-communication-partner-of-belgian-homeless-cup---courageaboveall/

 

 

Rédaction et traduction
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Réseaux sociaux
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CM wil een doelgroepgericht advertentiecampagne rond het belang van gehoorbescherming want steeds meer jongeren kampen met gehoorverlies of hebben last van oorsuizingen. Naast bewustwording wil CM bekend maken dat ze 30 EURO tussenkomt bij de aankoop van oordoppen op maat.

Kingsberry werkte een doelgroepgerichte Youtube-campagne uit waarbij jongeren direct worden aangesproken over de problemen met het gehoor en waarbij ze worden aangespoord om actie te ondernemen.

Er werd gekozen voor de vlog-aanpak, een manier van communiceren die vooral onder jongeren enorm populair is. Jordy legt aan zijn vrienden en volgers uit hoe vervelend het is om gehoorschade te hebben.

Kingsberry realiseerde vier verschillende spots waardoor de campagne geoptimaliseerd kon worden volgens de real-time resultaten.

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