Skydive Spa Facebookaoût 2015
Détails de la réalisation
Secteur du clientVoyage et Loisirs
AudienceBusiness to Consumer
Services proposésMarketing sur les réseaux sociaux
Réalisations crées par d'autres agences
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Jongverzekerd.be A successful performance programfévrier 2018
Jongverzekerd.be A successful performance program
FROM OFFLINE TO ONLINE – INSURTECH
The insurance industry is currently being confronted with
a technological (r)evolution, the profession of insurer and
insurance brokers must reinvent itself, digitize and adhere
to new methods of commercial recruitment.
Jongverzekerd.be is an online lead generation platform for
brokers, created in partnership with DVV insurance; they
promote car insurances for young drivers, cheaper than
other similar products on the Belgian market. Their goal
is to give brokers the opportunity to generate more leads
online, via a common platform: pooling requests, costs and
online promotions. Created in may 2017, we were able to
support the development of the platform this summer with
a first test campaign in lead generation.
The main difficulty is in the sale of the insurance itself.
Jongverzekerd puts forward insurance for young drivers at an
unbeatable price: on average 60% cheaper than others. To
achieve this rate the insurance must be more global, with the
parents of the young driver being attached to the contract
Innovative go2market plan for Aliaxismai 2018
Innovative go2market plan for Aliaxis
A global organization with a local footprint, Aliaxis has been developing advanced plastic piping systems for more than 50 years. The company’s broad soil and waste portfolio is focused on single stack solutions for water trap seal protection, sound reduction and fire safety. Industry innovations such as the P.A.P.A. (positive air pressure attenuator) system keep Aliaxis at the forefront of the piping industry.
Aliaxis decided to create a division dedicated exclusively to the high-rise industry in response to two significant trends: urbanization and climate change. By 2020 there will be an additional 1.3 billion people on this planet, and most of them will live in megacities with more than 10 million inhabitants. The majority of these residents will live in high-rise apartment buildings. New and innovative building solutions that address the unique infrastructural challenges of tall buildings will be key to ensure the comfort and safety of the people living there.
Piping companies typically present themselves with a singular emphasis on technology. Living Stone and Aliaxis decided to turn this traditional approach around, and put the focus on how advanced piping systems can enhance the experience of people living in high-rises. They opted for a go2market strategy focused on five values offered by Aliaxis High-rise Building Solutions: feasibility, comfort, green, safety, and affordability, striking an emotional note with imagery focused on people enjoying life in their high-rise homes. All of the technical information is included, but the Aliaxis High-rise story starts with the impact of high-rise living on people, and then moves into the technical aspects for the audience of architects, MEP consultants, contractors and installers.
With more than 100 manufacturing and commercial businesses based in over 45 countries, a first step was to distill the larger Aliaxis narrative into a simple, yet powerful story focused exclusively on Aliaxis’ offering for the high-rise building industry. Living Stone and Aliaxis started work on developing a marketing plan for the new division in June, 2017.
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