Sailing Talk

janvier 2016
Sailing Talk
Description

This is a sailing slack chat for passionate about sailing. The idea is to create a community of sailors with relatively high IT skills, to guess what product/app they'd need. I've posted the site to various sailing related facebook groups and other communities. 

Sailing Talk

janvier 2016
Description

This is a sailing slack chat for passionate about sailing. The idea is to create a community of sailors with relatively high IT skills, to guess what product/app they'd need. I've posted the site to various sailing related facebook groups and other communities. 

Détails de la réalisation
work
Client
Rocket Lab
place
Localisation
Bruxelles
business
Secteur du client
Voyage et Loisirs
people
Audience
Business to Consumer
public
Portée géographique
Internationaal
settings
Services proposés
Stratégie digitale
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Innovative go2market plan for Aliaxis

Innovative go2market plan for Aliaxis

mai 2018
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Innovative go2market plan for Aliaxis

A global organization with a local footprint, Aliaxis has been developing advanced plastic piping systems for more than 50 years. The company’s broad soil and waste portfolio is focused on single stack solutions for water trap seal protection, sound reduction and fire safety. Industry innovations such as the P.A.P.A. (positive air pressure attenuator) system keep Aliaxis at the forefront of the piping industry.

Aliaxis decided to create a division dedicated exclusively to the high-rise industry in response to two significant trends: urbanization and climate change. By 2020 there will be an additional 1.3 billion people on this planet, and most of them will live in megacities with more than 10 million inhabitants. The majority of these residents will live in high-rise apartment buildings. New and innovative building solutions that address the unique infrastructural challenges of tall buildings will be key to ensure the comfort and safety of the people living there.

Innovative approach
Piping companies typically present themselves with a singular emphasis on technology. Living Stone and Aliaxis decided to turn this traditional approach around, and put the focus on how advanced piping systems can enhance the experience of people living in high-rises. They opted for a go2market strategy focused on five values offered by Aliaxis High-rise Building Solutions: feasibility, comfort, green, safety, and affordability, striking an emotional note with imagery focused on people enjoying life in their high-rise homes. All of the technical information is included, but the Aliaxis High-rise story starts with the impact of high-rise living on people, and then moves into the technical aspects for the audience of architects, MEP consultants, contractors and installers.

Marketing story
With more than 100 manufacturing and commercial businesses based in over 45 countries, a first step was to distill the larger Aliaxis narrative into a simple, yet powerful story focused exclusively on Aliaxis’ offering for the high-rise building industry. Living Stone and Aliaxis started work on developing a marketing plan for the new division in June, 2017.

 

 

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