Rode Neuzen Dag - Silver Effie 2016

juin 2016
Description

FLEXUS likes to focus on getting results. In june 2016, the agency was presented with a Silver Effie Award, in recognition of its work. The Red Nose Day case and charity campaign organised by VTM, Qmusic and Belfius both earned high praise on all fronts.

Effie jury member, Mira De Maeyer, Marketing Director Belgium at Danone, summed it up as follows: “This case is a gem from many points of view. It was beautifully presented and meticulously written – and even more importantly - positively oozing with effectiveness, in terms of both commercial and communication results.”

Slick creativity

For the first edition of Red Nose Day, VTM, Qmusic and Belfius wanted to bring about a real change and break through a taboo. By using the ‘Laughing Helps’ baseline and a clever balance between humour and seriousness, FLEXUS created a universal languagein order to bring mental health issues among young people out into the open and make them easier to talk about. The campaign itself succeeded in doing this with panache and generated €2 million of free press, which helped spread the message further.

Lightning-quick brand development

The new Rode Neuzen Dag (Red Nose Day) brand, which has rocketed from 0% to 87% brand recognition in the space of just 6 months, provided a boost for the brand perception of VTM and Qmusic, which have immediately become the 2nd and 3rd most socially committed media brands in Flanders. Mira De Maeyer: “Red Nose Day has succeeded in expanding the market for fundraising – without interfering with other existing initiatives by competitors/colleagues. Red Nose Day now stands out as a brand in its own right and has generated recognition in lightning-quick time, while highlighting the issue of young people with mental health problems.”

Rode Neuzen Dag - Silver Effie 2016

juin 2016
Description

FLEXUS likes to focus on getting results. In june 2016, the agency was presented with a Silver Effie Award, in recognition of its work. The Red Nose Day case and charity campaign organised by VTM, Qmusic and Belfius both earned high praise on all fronts.

Effie jury member, Mira De Maeyer, Marketing Director Belgium at Danone, summed it up as follows: “This case is a gem from many points of view. It was beautifully presented and meticulously written – and even more importantly - positively oozing with effectiveness, in terms of both commercial and communication results.”

Slick creativity

For the first edition of Red Nose Day, VTM, Qmusic and Belfius wanted to bring about a real change and break through a taboo. By using the ‘Laughing Helps’ baseline and a clever balance between humour and seriousness, FLEXUS created a universal languagein order to bring mental health issues among young people out into the open and make them easier to talk about. The campaign itself succeeded in doing this with panache and generated €2 million of free press, which helped spread the message further.

Lightning-quick brand development

The new Rode Neuzen Dag (Red Nose Day) brand, which has rocketed from 0% to 87% brand recognition in the space of just 6 months, provided a boost for the brand perception of VTM and Qmusic, which have immediately become the 2nd and 3rd most socially committed media brands in Flanders. Mira De Maeyer: “Red Nose Day has succeeded in expanding the market for fundraising – without interfering with other existing initiatives by competitors/colleagues. Red Nose Day now stands out as a brand in its own right and has generated recognition in lightning-quick time, while highlighting the issue of young people with mental health problems.”

Détails de la réalisation
work
Client
MEDIALAAN
place
Localisation
Flandre Orientale
business
Secteur du client
Médias
people
Audience
B2B et B2C
public
Portée géographique
Régional
settings
Services proposés
Publicité
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