AccueilRetirement campaign for Federale Verzekering

Retirement campaign for Federale Verzekering

novembre 2015
Retirement campaign for Federale Verzekering
Description

As retirement is a hot topic in the media these days, Federale Verzekering, which offers one of the highest returns in the market to build up a supplementary pension, thought this was the perfect time to campaign, aiming at both the B2B and B2C market. 

With this striking campaign  we’d like to attract the attention while sending out a clear message: think of your supplementary pension, think of the higher returns that Federale Verzekering can provide for you. The earlier you get started, the more difference we can make and the higher your pension will be.

Since we’re aiming at a rather young target group, the campaign image shows a young couple who, while it might seem (too) early, is already thinking about their retirement. Later when they’re older, they’ll be glad they started saving up for their pension at an early age and they’ll retire in peace. The picture which the insurance agent is holding up, shows us a glimpse of their bright future. This 360° campaign invites every Belgian active on the employment market to discover the higher yields that Federale Verzekering has to offer on mijnhogerpensioen.be.

Retirement campaign for Federale Verzekering

novembre 2015
Description

As retirement is a hot topic in the media these days, Federale Verzekering, which offers one of the highest returns in the market to build up a supplementary pension, thought this was the perfect time to campaign, aiming at both the B2B and B2C market. 

With this striking campaign  we’d like to attract the attention while sending out a clear message: think of your supplementary pension, think of the higher returns that Federale Verzekering can provide for you. The earlier you get started, the more difference we can make and the higher your pension will be.

Since we’re aiming at a rather young target group, the campaign image shows a young couple who, while it might seem (too) early, is already thinking about their retirement. Later when they’re older, they’ll be glad they started saving up for their pension at an early age and they’ll retire in peace. The picture which the insurance agent is holding up, shows us a glimpse of their bright future. This 360° campaign invites every Belgian active on the employment market to discover the higher yields that Federale Verzekering has to offer on mijnhogerpensioen.be.

Détails de la réalisation
work
Client
Federale Verzekering
place
Localisation
Anvers
business
Secteur du client
Assurance
people
Audience
B2B et B2C
public
Portée géographique
National
settings
Services proposés
Publicité
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