Remaniement Stratégie globaleavril 2016
Détails de la réalisation
Secteur du clientConstruction
AudienceBusiness to Consumer
Services proposésStratégie digitale
Réalisations crées par d'autres agences
Jetez un oeil aux dernières réalisations publiées sur Sortlist.
CAP48 : YOUR AD ON MY PROSTHESISmai 2018
CAP48 : YOUR AD ON MY PROSTHESIS
Air and Cap48 “invent” new advertising medium to make a statement.
Since Thierry lost his arm in an accident, he noticed a lot of people watch his prosthesis when he walks the streets. So he had an idea. Why can’t he use this to his personal benefit. Why not rent this prosthesis as an new advertising medium? This turned out to be a stunt for Cap48 with the simple purpose to make people aware they need to look at the person behind the handicap rather than just the handicap.
DELHAIZE : LIVE HARVESTmai 2018
DELHAIZE : LIVE HARVEST
How fresh are fruits and vegetables in your local supermarket? Air provides the answer to everyone in Belgium with the ‘Delhaize Live Harvest’. A simple campaign showing the short journey of local pears between field and supermarket.
Through 122 digital billboards spread across the country and a national banner campaign everyone could follow the pear harvest live during one day. Message: ‘HARVESTED TODAY, TOMORROW IN YOUR DELHAIZE’. Discover the campaign here.
YouSee newsletterseptembre 2016
For Unify (now Atos), one of the world's leading communications software and services brands, providing integrated communications and collaboration solutions worldwide, Living Stone was - during three years - responsible for the realization of the YouSee newsletter, destined to approximately 32.000 customers and prospects. Living Stone gathered content, prepared the copy in seven languages (English, French, Dutch, Spanish, Italian, Chinese and Russian), designed the newsletter following Unify's corporate visual identity, created the HTML files incl. social sharing possibilities, imported these files within the Aprimo marketing automation tool, and completed the set-up for distribution to several target group segments. Besides that, Living Stone developed a separate web platform where the recipients were guided to for more detailed information. All activities, such as white paper downloads through web forms, were traced for an automatic completion of the contact information in Unify's database - resulting in effective lead generation.
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