Qustomer Mobile App.juin 2016
Détails de la réalisation
Secteur du clientMarketing & Publicité
AudienceBusiness to Consumer
Services proposésApplication mobile
Réalisations crées par d'autres agences
Jetez un oeil aux dernières réalisations publiées sur Sortlist.
Création de l'application Appetitomai 2018
Création de l'application Appetito
Développement d'une nouvelle application permettant aux commerces alimentaires de communiquer plus directement avec leurs clients, de les tenir informés de leurs promotions et d'accroître leur chiffre d'affaire en ligne.
"Home page" et "Result Page" de 1307 et 1207mars 2017
"Home page" et "Result Page" de 1307 et 1207
Avec une moyenne de 1.800.000 visites le pointant dans les 40 sites les plus visités en Belgique, le site 1307.be référence l’ensemble des particuliers et des professionnels en Belgique.
Met een gemiddelde van 1.800.000 bezoekers behoort 1207.be tot de 40 meest bezochte Belgische websites. De site bundelt de contactgegevens van alle particulieren en professionelen in België.
Event app for Devoxx Conferencejanvier 2017
Event app for Devoxx Conference
Between 2011 and 2015, AppFoundry created the mobile experience for the Devoxx conference. Each year Devoxx welcomes around 3.500 developers from 40 different countries to attend a 5 day development conference, including 200 speakers, making it one of the biggest Java conferences in the world.
Scaling VOO’s customer care appmai 2018
Scaling VOO’s customer care app
VOO, a telecommunications company, has decided to invest in design and user experience (UX) by putting together a great internal UX team. After meeting Central at one of our Umami Talks, they asked us to help them redesign myVOO, their customer care application.
As with any digital product, myVOO evolved a lot in the 2 years after its launch. It gained new functionalities and content, and the list of upcoming features was longer than ever. Problem was, the original UX patterns could not adapt to all the changes and the copy was starting to become inconsistent.
We agreed to tackle those challenges by working together on 2 parallel tracks:
- UX track: we developed a prototype that included all the current features, while using new UX patterns that would allow the app to scale with changing user needs and new business objectives.
- Copy track: we audited the existing copy, reworked the texts in myVOO, and updated the copywriting guidelines by adding actionable examples and a section on accessibility.
The Research Sprint
We started by familiarizing ourselves with myVOO. We took note of its shortcomings, but also of its strengths in order to avoid throwing out the bad with the good. We also interviewed members of the Customer Care and Product teams and read through dozens of user survey results. Armed with this knowledge, we kicked off a week-long Discovery Sprint with VOO’s service design team.
The Discovery Sprint
The goal of a sprint like this one is to clearly understand the issue at hand. To do so, we began by re-stating the product’s mission and defined an actionable personality to match it. Then, we created user personas and a list of tasks they’d want to accomplish using myVOO (“jobs to be done”), and mapped out the app’s information architecture.
From there, we drew concrete paper wireframes of key screens for mobile. Doing this allowed us to explore solutions for navigation interfaces and UX patterns, and clearly identify the copy that had to be written.
By the end of the week, an entire wall was covered with paper wireframes that showed what needed to be prototyped both in terms of UX and of copy. Everybody was on the same page and we all agreed on the solutions we wanted to test.
The Conception Sprint
A Conception Sprint is the phase of a project during which we create a prototype to test with users. Based on our paper wireframes, we built a realistic mobile prototype using Sketch and InVision. We worked hand-in-hand with 2 of VOO’s designers, their Digital Marketing Manager and the Head of Digital Service Design to make sure our designs were accurate and complete.
Involving the internal team in every phase of a project made the handover a lot smoother and allowed us to work fast. When questions are answered in real time, it’s much easier to move forward quickly.
We ended the Conception Sprint with a series of guerrilla user tests to verify our assumptions and to check that users could complete the 5 most important tasks on myVOO.
By the end of these 3 weeks, we had a tested digital prototype with consistent copy, and an improved copywriting style guide.
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