AccueilBelgiqueBruxellesPublicitéQu'avez-vous fait de plus fort par amour?

Qu'avez-vous fait de plus fort par amour?

février 2016
Qu'avez-vous fait de plus fort par amour?
Description

Cette campagne revendique qu'en amour, rien ni personne ne peut décider à notre place. Une journée, un endroit, une question : "qu'avez-vous fait de plus fort par amour?" Des centaines de réponses toutes plus justes et plus belles les unes que les autres. Cette campagne prouve que l'amour est précieux, doit être respecté et est très personnel. Personne ne peut décider à notre place d'un mariage, d'une relation, d'un acte sexuel.

Les médias utilisés : affiches, réseau cartes postales boomerang, film web, film 30sec télé, 30 sec radio

Vous pouvez voir le film sur https://www.youtube.com/watch?v=5WScRzgg93w

Qu'avez-vous fait de plus fort par amour?

février 2016
Description

Cette campagne revendique qu'en amour, rien ni personne ne peut décider à notre place. Une journée, un endroit, une question : "qu'avez-vous fait de plus fort par amour?" Des centaines de réponses toutes plus justes et plus belles les unes que les autres. Cette campagne prouve que l'amour est précieux, doit être respecté et est très personnel. Personne ne peut décider à notre place d'un mariage, d'une relation, d'un acte sexuel.

Les médias utilisés : affiches, réseau cartes postales boomerang, film web, film 30sec télé, 30 sec radio

Vous pouvez voir le film sur https://www.youtube.com/watch?v=5WScRzgg93w

Détails de la réalisation
work
Client
Mariage et Migration
place
Localisation
Bruxelles
business
Secteur du client
Sans but lucratif
people
Audience
Business to Consumer
public
Portée géographique
Régional
settings
Services proposés
Publicité
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octobre 2015

Merrily's rebranding

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Actiris - J'apprends le flamand avec Vincent

Actiris - J'apprends le flamand avec Vincent

février 2018
février 2018

Actiris - J'apprends le flamand avec Vincent

How Actiris and Vincent Kompany encouraged Brussels' job-seekers to learn Dutch

A basic knowledge of Dutch is a huge advantage when you’re looking for a job in Brussels. About half of the job offers require bilingualism. If you are prepared to work on your Dutch, you almost double your chances on the job market.

That’s why Actiris and Bonka Circus launched a new communication project in collaboration with the VDAB Brussel. Its primary target was to raise awareness about the importance of speaking (even basic) Dutch when looking for a job. The secondary target of the project was to inform people about the free language courses Actiris has to offer.

And who could better reach out to Brusselians than role model and polyglot Vincent Kompany? On www.japprendsleflamandavecvincent.brussels Vincent Kompany learned Brussels’ job-seekers their first few words in Dutch. And if they really wanted to learn Dutch, they could always apply for one of Actiris’ language courses.

The communication project was launched in an extensive interview with Vincent Kompany in De Morgen and Le Soir. In these interviews, Vincent Kompany explained why he fully backed the project. His commitment was further supported by an internal video in which Vincent Kompany again explained the reason of his commitment to the Actiris employees. 
These interviews were picked up by other press. They gave a lot of credibility to the project. The communication itself ran in cinema and on radio and was further supported by a strong outdoor campaign in Brussels.

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Campagne "Open House Days" pour Century21

Campagne "Open House Days" pour Century21

juin 2018
juin 2018

Campagne "Open House Days" pour Century21

A campaign to promote the Century 21 “Open House Days” and to reaffirm the brand positioning: the number 1 real estate network

In the light of Century 21’s sponsorship of the Jupiler Pro League, we developed a campaign inspired by soccer. It positioned each of the 183 agencies as being the winning team in first league.

 

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Humo Uncensored Articles

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janvier 2016
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Humo Uncensored Articles

May 3rd is International Press Freedom Day. But not in China, where there is no press freedom to speak of.

It  recently even took a turn for the worse when the Chinese government not  only censored an article on freedom in China but rewrote it completely.  Turning the article into a tribute to the Communist Party.

That’s why Humo and mortierbrigade gave our Chinese friends an uncensored hand.

They took the uncensored version of this article that could never be printed in China, and had it printed, in China.

They  turned the forbidden article into trendy designs and had it printed on T-shirts, mouse pads, iPhone covers, mugs and baseball caps.

After many refusals from the factories, they eventually sneaked the uncensored article past the Chinese censorship.

Finally  giving Chinese printers, sewers, folders, packers and all other workers  the chance to read an uncensored article and share the story with their  fellow-countrymen.

The uncensored articles are for sale on www.uncensoredarticles.be, all profit going to Reporters Without Borders.

Not only showing but also giving support to the thousands of activists striving for press freedom every day.

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LIELENS signs the new TV and radio campaign for 10 years of EGGO

The objective of this new advertising campaign which will be on air as from October 2017 is no longer really the development of the reputation of the brand. For 10 years, EGGO regularly communicates on its concept on TV, radio and through promotional actions using door-to-door folders.

The main objective of this new TV campaign is to position EGGO as the unavoidable partner that perfectly accompanies the customer, from his project to the delivery of his equipped kitchen. Qualitative studies conducted by EGGO have shown that one of the main barriers to ordering a new kitchen was the fear of being ill-served, ill-advised, or ill-accompanied. Indeed, between the request for a first advice, a first estimate, the signature of the order form and the final placement of the kitchen, .... sometimes 8 to 10 weeks can pass, leaving the place in the head of the customer to all the uncertainties (did I choose the color? the materials? will it be delivered on time? when should I disassemble the old, the news will be well mounted? plumbing, electrical appliances, etc.).

To remedy this, EGGO now adopts a 100% "consumer centric" strategy. Through an internet portal, each client finds all the information about his project, his order (plans and order of course, real-time manufacturing schedules, order status at all production levels, important dates of delivery and placement, etc ...) but also practical information, tips and tricks, seasonal recipes that will inspire the customer and keep a permanent contact with him, all this in a way automatic and intuitive. The customer will now live with EGGO a unique, totally serene experience, from ordering to delivery, with this very pleasant feeling of being truly considered a customer and knowing at any time how is its order.

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