Proximus IPHONE commercialjuin 2017
Détails de la réalisation
Secteur du clientTélécommunications
AudienceBusiness to Consumer
Services proposésMarketing de contenu, Marketing vidéo, Publicité
Période de collaborationAu : octobre 2016Du : octobre 2016
Réalisations crées par d'autres agences
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Campina - Taste the Outdoors Lifeavril 2016
Campina - Taste the Outdoors Life
Back in 2014 Campina was the market leader in Dairy but nobody really knew what the brand stood for. Everybody believed Campina was a reliable producer of milk & cream but that was about it. They were very much in need of a story. We came up with a rich communication territory that allowed them to speak up and claim their share of voice.
"Proef het Buitenleven" or "Taste the Outdoors Life" is a campaign that enthuses you to go outside and feel the grass under your bare feet. The thought stems from the Campina cows that, opposed to competitor cows, graze outside for at least 120 days a year. It positions Campina as a natural authentic dairy brand with a canty & positive tone. The campaign has been running for a few years now and has been rolled out in almost every possible touch point ranging from TVC's, radio, digital, print, outdoor to farm events and cycling routes trough fields filled with grazing Campina cows.
Cycling routes & Open Farm Days
Next to inspiring people to go outside we also wanted to enable them. With the open farm days we lured thousands of city people to the Belgian countryside to experience the wholesome farm life. Next to that we mapped out 6 cycling routes through the forests and the fields all starting at a different Campina farm. Our PM who test-cycled all 28 different possible versions through wind & rain, is still one of the fittest women around!
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