No Violence

mai 2016
Description

Challenge

Violence amongst young couples is much higher than we would first think. That’s why Wallonia, Wallonia-Brussels Federation and Cocof decided to reach the French speaking Gen Z (15-18 yo) to show them that psychologic, physical, verbal, sexual or economical violence is not acceptable in a relationship. They also wanted to tell them that there’s always a way out.

Idea

The idea was to show daily situations among young couples which are generally considered as normal and ask Gen Z if they think these are really normal. With the baseline “Don’t let anyone decide in your name”, the campaign was declined in 2 radio spots broadcasted on all major French speaking broadcasting stations, 1 TV spot on all major French speaking TV stations, a new website, a booklet, a digital plan on Facebook (ads + video), prints dispatched to schools and administrations and badges. To catch Gen Z, the campaign had to be entertaining, so it was proposed as a pop quiz to check if they are violent and/or if they are victims of violence. The TV & radio spots showed that once you’re the victim of violence in your couple, it becomes a reflex to think of yourself as the problem. The end of the spot gives the phone number of the association which help Gen Z to get rid of violence.

Results

Loads of conversations took place on Facebook between people from Gen Z, sharing their experiences.

No Violence

mai 2016
Description

Challenge

Violence amongst young couples is much higher than we would first think. That’s why Wallonia, Wallonia-Brussels Federation and Cocof decided to reach the French speaking Gen Z (15-18 yo) to show them that psychologic, physical, verbal, sexual or economical violence is not acceptable in a relationship. They also wanted to tell them that there’s always a way out.

Idea

The idea was to show daily situations among young couples which are generally considered as normal and ask Gen Z if they think these are really normal. With the baseline “Don’t let anyone decide in your name”, the campaign was declined in 2 radio spots broadcasted on all major French speaking broadcasting stations, 1 TV spot on all major French speaking TV stations, a new website, a booklet, a digital plan on Facebook (ads + video), prints dispatched to schools and administrations and badges. To catch Gen Z, the campaign had to be entertaining, so it was proposed as a pop quiz to check if they are violent and/or if they are victims of violence. The TV & radio spots showed that once you’re the victim of violence in your couple, it becomes a reflex to think of yourself as the problem. The end of the spot gives the phone number of the association which help Gen Z to get rid of violence.

Results

Loads of conversations took place on Facebook between people from Gen Z, sharing their experiences.

Détails de la réalisation
work
Client
Wallonia
place
Localisation
Bruxelles
business
Secteur du client
Gouvernement et administration
people
Audience
Business to Consumer
public
Portée géographique
Régional
settings
Services proposés
Publicité
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