National Stew 'n Fries Day

mars 2016
Description

On March 1st, Jeroen Meus was slated to prepare his 1000th recipe on prime time TV.  We grasped the opportunity to do something truly unprecedented.We launched a nationwide poll and invited the Belgian public to vote for the ultimate classic Belgian staple dish.

We promoted the poll in a series of commercials featuring Belgian celebrities from various disciplines who recommended their own ultimate Belgian film, race, painting, joke, … and of course their favourite classic dish. 

On the Daily Dish Facebook page we launched a series of formats encouraging people to nominate their favourite dish on a dedicated website. There was one clear winner: Belgian stew with fries.

National Stew 'n Fries Day

mars 2016
Description

On March 1st, Jeroen Meus was slated to prepare his 1000th recipe on prime time TV.  We grasped the opportunity to do something truly unprecedented.We launched a nationwide poll and invited the Belgian public to vote for the ultimate classic Belgian staple dish.

We promoted the poll in a series of commercials featuring Belgian celebrities from various disciplines who recommended their own ultimate Belgian film, race, painting, joke, … and of course their favourite classic dish. 

On the Daily Dish Facebook page we launched a series of formats encouraging people to nominate their favourite dish on a dedicated website. There was one clear winner: Belgian stew with fries.

Détails de la réalisation
work
Client
één
place
Localisation
Brabant Flamand
business
Secteur du client
Médias
people
Audience
Business to Consumer
public
Portée géographique
National
settings
Services proposés
Publicité
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