Microsoft Innovation Center - Innov@MICseptembre 2014
Détails de la réalisation
ClientMicrosoft Innovation Center
Secteur du clientLogiciels et services informatiques
AudienceBusiness to Business
Services proposésMarketing évenement
Réalisations crées par d'autres agences
Jetez un oeil aux dernières réalisations publiées sur Sortlist.
Sanoma Libelle - Green Fairoctobre 2017
Sanoma Libelle - Green Fair
About 200 participants filled the afternoon with green tips, ideas and plants at fair prices. The scope of this fair: making sure that the audience would get acquainted with the large variety of plants, framed in a cozy family-oriented environment and comfortable outdoor terraces.
Branding - Webdesign - SEO - Full Marketingaoût 2016
Branding - Webdesign - SEO - Full Marketing
Avenue-Concept is een unieke concept store in België die kapper, wijnbar, lezingen, haarverzorgingsceremonies en eventfaciliteiten combineert.
De exclusiviteit, de kleur, de look & feel van de zaak moest worden behouden, en geïntegreerd worden in de website. Monday Coffee maakte een ontwerp en zorgde voor een rebranding in samenspraak met Avenue-Concept.
Resultaat was een verbluffende digitale identiteit op het internet.
Avenue-Concept, a unique concept store in Belgium, includes a barber, a winebar, a lecture, haircare ceremonies & an event facility.
The exclusiveness, the colors and the look & feel of the concept store had to be integrated in the website. Monday Coffee created a tailored made design & rebranding in full consultation with Avenue-Concept.
The result is a very astonishing digital identity on the internet.
3-day onsite prospect tour of manufacturing sitesjanvier 2017
3-day onsite prospect tour of manufacturing sites
How do you best create an exclusive, overseas event (3-day onsite prospect tour of manufacturing sites in 3 states in Mexico) as well as the promotion leading up to that event?
The client wanted to attract prospects who would tour their facility in Zacatecas, Mexico, as well as visit nearby manufacturing locations in the area for benchmarking. Past history had proven onsite visits to be beneficial in generating new business. However, a perennial challenge remained – how to persuade their prospects, C-level executives from small- and midsize manufacturing companies, to take time out of their schedule for a visit to Mexico. Especially for three business days. Furthermore, because the client was investing substantial money in the initiative, including chartering two aircraft, they needed Mach Media to heavily promote the trip to ensure maximum ROI.
Mach Media created a compelling, integrated campaign to encourage prospects to join Entrada for three days in Mexico. Reaching senior leadership is always challenging. So we led an integrated outreach campaign by email, hard mail and telephone, with multiple touchpoints to a hard-to-reach audience. Thematically, the campaign focused on not just cost savings that manufacturers could experience through Mexican operations, but also new growth opportunities they would realize. The campaign promised visitors a unique chance to meet in Mexico on-the-ground with plant managers, executives and government officials.
As a result of Mach Media’s integrated outreach efforts, Entrada Group hosted eight C-level executives from five prospect companies. The tour of Zacatecas, Guanajuato and Querétaro states in Mexico stopped at numerous industrial parks, training centers and technology parks, where visitors learned a lot about the working environment in central Mexico. Post-tour, we wrote about the trip and included highlights of it in various Entrada outreach channels, to share the experience with other prospects and further leverage the experience.
For Entrada, getting people to do a site visit is an essential step in their sales cycle, which could last over several years. So we started by identifying their prospects who had registered the most engagements with Entrada over recent months (most web page views, materials downloaded, conversations with principals, etc.). We identified a target list of prospects.
We then led an integrated campaign to invite them on the trip: Initial postcard, hard mail campaign with materials, followups by email, followups by phone. These people are all C-level executives, so persistence and outreach by all channels was essential. Once we secured interest, we quickly arranged the travel by charter aircraft, hotel lodging and other logistics. We also had to prepare for them an extensive agenda for the three days, coordinate the schedule with the client, prepare a backgrounder binder on all destinations for the visitors and handle any special requests. Eight people from five companies agreed to participate.
It isn’t everyday that you have the undivided attention of your most targeted prospects – much less for 3 days straight. The trip enabled Entrada to get to know these people better, learn their concerns and priorities, and to showcase their expertise in a very personal way. The attendees all had a wonderful trip and learned a lot about Manufacturing in Mexico as a result. Entrada had 3 full days of unfettered access to the prospects. None of them have signed a contract yet, but this is usual. Entrada feels the trip was a good investment and was pleased with the result.
We used the writeup page after the event as a topic in the prospect newsletter. This trip could be something repeated every year or two, perhaps on a smaller scale due to the high expense.
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