Mazars Belgium Appfévrier 2016
Détails de la réalisation
Secteur du clientComptabilité
AudienceBusiness to Business
Services proposésApplication mobile
Réalisations crées par d'autres agences
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Full digital relaunch of coach companyjuin 2016
Full digital relaunch of coach company
Brand Experiences - Campaign - Hosting Solutions - Information Architecture - Social Media - User Experience - Web Building
In only 2 months, we relaunched idBUS as OUIBUS, adding a vast amount of destinations to the online portfolio, while boosting its SEO position and market leadership. With mobile as a key for the target audience, the content was optimised for the 'on the go' traveller.
THE CHALLENGE: MAKE THE OUIBUS BRAND TRANSITION WORK ONLINE
To be in line with its massive increase in destinations, iDBU,S the long distance European coach company of the French railways SNCF, was renamed to OUIBUS.
Emakina has been the digital partner from the very beginning and launch of the iDBUS service in 2012. So we were keen to make its transformation and transition to the new brand online into a success.
80% of iDBUS customers book their trip online. So retention of the iDBUS online customer base and top search rankings was key.
Our development of a strong iDBUS digital platform with successful online campaigns, ensured that the growth in digital sales was rapid. The re-launch took place with a tight deadline of 2 months and had to be executed in total secrecy!
Our task was to re-design and re-dynamise all online communication materials, according to new OUIBUS guidelines.
We updated the site in 6 languages and created a series of banners and a new newsletter to spread the good news.
Website update : Complete update of website, 6 languages with new features to showcase destinations, and make search fast and fluent.
SEO: Maintain high visibility of iDBUS - and make the conversion into a OUIBUS success.
Behind the scenes, Emakina's SEO teams were hard at work guaranteeing that the hard-earned strong visibility and 'findability' of the existing brand was maintained. We optimised the navigation with a sound information architecture, and our user testing verified the strong SEO placement of the new brand name and all the new destinations.
The interactive map: In response to the liberalisation of the French coach travel market, the SNCF added 170 new destinations in France. To facilitate destination searches, we created an interactive map, as an ideal tool to visualise all the journeys, and present the new destinations.
Scrum: Thanks to an efficient Scrum method with 15 day sprints, we managed a tight turnaround, in top secret conditions.
A PERFECT TRANSITION
+ Thanks to our high quality managed services, the Emakina/Operation team ensured high grade infrastructure services.
+ Our infrastructure architects delivered a complete detailed transition plan to be ready to face all possible evolution scenarios.
+ The migration to the new platform was achieved with zero downtime.
+ The new infrastructure sustained the 13000 simultaneous users visiting the new website at the time of launch. During the preparation phase, extensive load and security tests against the new website helpend to optimize efficiency.
+ Top issue management: with the help of our partner Newrelic, the Operations team is sure to be able to react to issues before it's too late.
" In the name of the entire OUIBUS team, I thank all the Emakina team involved in the project. You all gave us an exemplary commitment. The transition was a real success. It went so well, we are almost considering another name change next year!"
Maxime Morelli e-commerce manager @ SNCF Ouibus
Scaling VOO’s customer care appmai 2018
Scaling VOO’s customer care app
VOO, a telecommunications company, has decided to invest in design and user experience (UX) by putting together a great internal UX team. After meeting Central at one of our Umami Talks, they asked us to help them redesign myVOO, their customer care application.
As with any digital product, myVOO evolved a lot in the 2 years after its launch. It gained new functionalities and content, and the list of upcoming features was longer than ever. Problem was, the original UX patterns could not adapt to all the changes and the copy was starting to become inconsistent.
We agreed to tackle those challenges by working together on 2 parallel tracks:
- UX track: we developed a prototype that included all the current features, while using new UX patterns that would allow the app to scale with changing user needs and new business objectives.
- Copy track: we audited the existing copy, reworked the texts in myVOO, and updated the copywriting guidelines by adding actionable examples and a section on accessibility.
The Research Sprint
We started by familiarizing ourselves with myVOO. We took note of its shortcomings, but also of its strengths in order to avoid throwing out the bad with the good. We also interviewed members of the Customer Care and Product teams and read through dozens of user survey results. Armed with this knowledge, we kicked off a week-long Discovery Sprint with VOO’s service design team.
The Discovery Sprint
The goal of a sprint like this one is to clearly understand the issue at hand. To do so, we began by re-stating the product’s mission and defined an actionable personality to match it. Then, we created user personas and a list of tasks they’d want to accomplish using myVOO (“jobs to be done”), and mapped out the app’s information architecture.
From there, we drew concrete paper wireframes of key screens for mobile. Doing this allowed us to explore solutions for navigation interfaces and UX patterns, and clearly identify the copy that had to be written.
By the end of the week, an entire wall was covered with paper wireframes that showed what needed to be prototyped both in terms of UX and of copy. Everybody was on the same page and we all agreed on the solutions we wanted to test.
The Conception Sprint
A Conception Sprint is the phase of a project during which we create a prototype to test with users. Based on our paper wireframes, we built a realistic mobile prototype using Sketch and InVision. We worked hand-in-hand with 2 of VOO’s designers, their Digital Marketing Manager and the Head of Digital Service Design to make sure our designs were accurate and complete.
Involving the internal team in every phase of a project made the handover a lot smoother and allowed us to work fast. When questions are answered in real time, it’s much easier to move forward quickly.
We ended the Conception Sprint with a series of guerrilla user tests to verify our assumptions and to check that users could complete the 5 most important tasks on myVOO.
By the end of these 3 weeks, we had a tested digital prototype with consistent copy, and an improved copywriting style guide.
CAR HUNTERmars 2018
Le but principal de cette solution a été de créer un intranet être les marchands de voiture belges permettant a ceci de partages leur annonces de vente de voiture, de mettre aux enchères des véhicules, et de communique rapidement avec leur smartphone.
Cela à générer un ensemble de 4 applications : iPhone et Android pour les clients, un site web en responsive design et une application web pour le back-office. Le tout est assure par l’infrastructure Microsoft AZURE.
MAKE-A-WISH / Redefining charity fundingjanvier 2016
MAKE-A-WISH / Redefining charity funding
Make-A-Wish is a global charity that fulfills wishes of children with a life-threatening disease. They transform these kids into pirates for one day, give them a peek into the life of a princess, plan an encounter with one of their idols, ... Since the foundation of Make-A-Wish Belgium-Vlaanderen in 1990, they already fulfilled over 2.000 wishes!
Fietstelweek Mobile app & Digital campaignseptembre 2015
Fietstelweek Mobile app & Digital campaign
During the week of mobility in Belgium, all cyclists will be asked to download the Official FietsTelApp and track their trips. By sharing this information with the Belgian Government via a mobile app, the government will have more insights to enhance their politics.
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