Max & Lolajuillet 2016
Détails de la réalisation
ClientMax & Lola
Secteur du clientAccessoires & vêtements
AudienceB2B et B2C
Services proposésPublicité, Branding, Photography
Réalisations crées par d'autres agences
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Rebranding of a global market leadermai 2018
Rebranding of a global market leader
How can a global leader in aquaculture surpass their own most successful product and evolve from an academic spin-off to a broader relevance in the market? We traveled from Ecuador to the Mekong Delta and back to fully understand the aquaculture business. This allowed us to turn our client’s complex biotech offering into a community-based storytelling concept about the global growth of sustainable seafood production, applied with one clear voice in different regions and cultures around the world.
Always on time on the trackseptembre 2016
Always on time on the track
“RailTime” was a concept that was created to help Infrabel keep rail users informed on the latest rail information. As well as managing rail traffic, informing the public is an important service that the organisation provides. Under one name and one corporate identity, RailTime combines all tools aimed at informing rail users, including a website, print material and TV spots. The railtime.be website was the portal for rail user information and contains useful rail user information: timetables updated in real time, traffic conditions, delays and disruptions, train location, etc.
The homepage contained everything travellers need to book and manage their journey.
Always available with the latest information in real-time, rail users can check online to see if there are any disruptions to their journey as a result of traffic or construction.
The website was also accessible through mobile interfaces such as mobile phones, smartphones, etc.
Posters with the headline "RailTime: Information is always by your side" had a similar look and feel to the TV spots and reinforced the campaign's main message.
Press releases were also sent out to various media channels as part of the promotional campaign.
Finally, a mail-out was sent to various information relay groups, including mobility managers, the police, local authorities, companies and associations linked to mobility. It was extremely important to inform these various groups of the RailTime service as they are in contact with the general public. As part of a national campaign, two short TV commercials were made. Launched through various media to reach a wide audience, its aim was to familiarise the public with various RailTime tools.
The TV spot "Het Fritkok" demonstrates how "Information is always by your side »… Created in a fun, off-beat way, these TV spots show that information is available everywhere at any time.
The TV spot "The Shower" is a good example of this.
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