Making Life Sweeter

octobre 2015
Making Life Sweeter
Description

During the past decade different competitors joined Canderel in the segment of low calorie sweeteners. The brand needed to take a stand and claim its reference position once again. 

In order to become loved once more and to activate new and existing users, we agreed upon a brand repositioning that tells what Canderel really is: a great taste that makes life sweeter for all of us. We wanted the brand to move away from the functional perception of “a sugar replacement”.

Making Life Sweeter

octobre 2015
Description

During the past decade different competitors joined Canderel in the segment of low calorie sweeteners. The brand needed to take a stand and claim its reference position once again. 

In order to become loved once more and to activate new and existing users, we agreed upon a brand repositioning that tells what Canderel really is: a great taste that makes life sweeter for all of us. We wanted the brand to move away from the functional perception of “a sugar replacement”.

Détails de la réalisation
work
Client
Canderel
place
Localisation
Flandre Orientale
business
Secteur du client
Alimentaire
people
Audience
Business to Consumer
public
Portée géographique
Internationaal
settings
Services proposés
Publicité
A la recherche d'une agence fournissant le même type de service ?Lancer un projet

Réalisations crées par d'autres agences

Jetez un oeil aux dernières réalisations publiées sur Sortlist.
Peanut

Peanut

janvier 2016
janvier 2016

Peanut

Radio 1 - Peanut Experiment

What a peanut can tell us about our education system

Publicité
Belvita

Belvita

mars 2015
mars 2015

Belvita

Brand activation for Belvita breakfast, a brand of Mondelēz International. 

Publicité
Branding

Branding

juin 2016
juin 2016

Branding

Réalisation de l'image et de la stratégie marketing pour Coopéco, le Supermarché collaboratif local de Charleroi.

Publicité
AdWords campaigns

AdWords campaigns

juillet 2016
juillet 2016

AdWords campaigns

General consulting on AdWords.

Search, display (including remarketing) campaigns

Publicité
Brussels Airport. Infinite possibilities.

Brussels Airport. Infinite possibilities.

juillet 2016
juillet 2016

Brussels Airport. Infinite possibilities.

Objective: This film aims to show the importance of the airport, both on an economic and on a human side. The international connectivity both for passengers and for goods, the uniqueness of the airport as a workplace and the dreams it represents are summarized in a stylish package. It also conveys Brussels Airport’s brand values : human, people driven, Belgian and focused on customer needs.

Target Group: Stakeholders, BtB, general public

Synopsis: Brussels Airport serves 23,5 million passengers every year. Creates tens of thousands of jobs. Every plane, every person has a story – a story of travelling or coming home, of working in a unique environment, every day. Of discovering new things overseas or enjoying new things at home. Of going somewhere for business or being part of something new. This script celebrates the fact that Brussels Airport is such a dynamic home to the stories that take place and the possibilities they represent.

Film
Image de marque & branding
Relations publiques (RP)
Rédaction et traduction
Publicité

Laissez-nous vous guider vers la bonne agence

Du web design aux campagnes de pub, nous vous guidons vers les agences qui répondent à vos besoins et budget. Comparez-les et sélectionnez celle qui vous convient le mieux.

J'ai besoin d'une agence

100 % gratuit - Les frais sont pris en charge par les agences voulant collaborer avec vous.