Making Life Sweeter

octobre 2015
Making Life Sweeter
Description

During the past decade different competitors joined Canderel in the segment of low calorie sweeteners. The brand needed to take a stand and claim its reference position once again. 

In order to become loved once more and to activate new and existing users, we agreed upon a brand repositioning that tells what Canderel really is: a great taste that makes life sweeter for all of us. We wanted the brand to move away from the functional perception of “a sugar replacement”.

Making Life Sweeter

octobre 2015
Description

During the past decade different competitors joined Canderel in the segment of low calorie sweeteners. The brand needed to take a stand and claim its reference position once again. 

In order to become loved once more and to activate new and existing users, we agreed upon a brand repositioning that tells what Canderel really is: a great taste that makes life sweeter for all of us. We wanted the brand to move away from the functional perception of “a sugar replacement”.

Détails de la réalisation
work
Client
Canderel
place
Localisation
Flandre Orientale
business
Secteur du client
Alimentaire
people
Audience
Business to Consumer
public
Portée géographique
Internationaal
settings
Services proposés
Publicité
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