Make your moment special

mai 2016
Make your moment special
Description

Carrefour Belgium is one of the foremost mass retailers in the country, with a strong presence and brand awareness – but also strong expectations on the part of the public. We love this sort of environment!

The Challenge

The Grand-Prés store in Mons had been closed for major re-construction. It was obvious Carrefour would have to make a splash when it re-opened. What’s more, the store was to be the first to unveil Carrefour’s new Shopper concept in Europe. So a lot was hanging on this opening!

Carrefour Belgium approached Hello Agency to develop the look & feel for all the communication material used to announce the re-launch.

The goal was to reach local shoppers across all the media they might use. Shoppers had to know exactly what was new – and why they should bother visiting the store in the first week or so.

Ultimately, we delivered a tailor-made theme (that nonetheless fits into the group’s very precise guidelines):

--> ads in the regional press

--> pages in other media used in the complex such as the Imagix Mons cinema magazine

--> outdoor banners visible from the motorway, and

--> all the collateral needed for the opening cocktail.

Make your moment special

mai 2016
Description

Carrefour Belgium is one of the foremost mass retailers in the country, with a strong presence and brand awareness – but also strong expectations on the part of the public. We love this sort of environment!

The Challenge

The Grand-Prés store in Mons had been closed for major re-construction. It was obvious Carrefour would have to make a splash when it re-opened. What’s more, the store was to be the first to unveil Carrefour’s new Shopper concept in Europe. So a lot was hanging on this opening!

Carrefour Belgium approached Hello Agency to develop the look & feel for all the communication material used to announce the re-launch.

The goal was to reach local shoppers across all the media they might use. Shoppers had to know exactly what was new – and why they should bother visiting the store in the first week or so.

Ultimately, we delivered a tailor-made theme (that nonetheless fits into the group’s very precise guidelines):

--> ads in the regional press

--> pages in other media used in the complex such as the Imagix Mons cinema magazine

--> outdoor banners visible from the motorway, and

--> all the collateral needed for the opening cocktail.

Détails de la réalisation
work
Client
Carrefour Belgium
place
Localisation
Bruxelles
business
Secteur du client
Vente au détail
people
Audience
Business to Consumer
public
Portée géographique
Régional
settings
Services proposés
Stratégie digitale
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