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The Acoustic Power of classical musicjuillet 2016
The Acoustic Power of classical music
The youths and classical music: two worlds that seem far, far away from each other. Yet, they have more things in common than one would think. Youth culture encourages nurturing pure passion and showing off one's mad skills. So we translated this trend in a playful and creative manner for Concertgebouw Brugge, with an educational campaign aimed at young people: Acoustic Power.
The point of the campaign was to introduce West Flemish youth to classical music and Concertgebouw Brugge. This project involved several steps. First, a graphic identity was developed from a handmade (acoustic), powerful, painted logo. Then, we designed the key visual that would eventually be used in all communication tools: brochures, roll-ups, folders, website, tote bags and acoustic iPhone speakers. The next step was to convince as many West Flemish schools as possible to participate in the project. These schools would then enjoy workshops where classical musicians collaborated creatively with the pupils, according to their favourite themes, interests and points of view. Young people from technical schools worked on acoustics, for instance, while Latin classes explored the 'big stories' behind the music.
VIDEO: Mosquitooctobre 2015
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Not everything in an amusement park is amusing. Queuing for rides with impatient little ones isn’t exactly the definition of fun, but Plopsaland and Gelotology have turned the concept of queuing on its head and launched the pilot project de attractie vòòr de attractie, (the pre-attraction). This interactive queuing concept makes waiting in line enjoyable for children and adults alike.
As many as 81 glowing buttons were designed and installed in this queue – one of the longest in Belgium. Every 2 and a half minutes a game starts, entertaining hundreds of queuing theme park goers, ensuring waiting time flies past with a smile.
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