Levis Annual Autumn Marketing Campaignoctobre 2015
Détails de la réalisation
Secteur du clientVente au détail
AudienceBusiness to Consumer
Réalisations crées par d'autres agences
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METEO WOBBLERSavril 2015
The Volkswagen Beetle Convertible is designed for drivers to really enjoy a summer day. Unfortunately, those days are rare in Belgium and always highly anticipated. We were asked to create buzz during the launch of the VW Beetle Convertible and gather new leads to encourage test-drives. Belgians are always checking the weather. Every month there are 3 million people watching the meteo-cams images of the Belgian coast. That is why Volkswagen launched a new medium, the so-called meteo-wobblers: banners that were attached to the webcams.
Q-music I Ornelis & Vancoillieaoût 2015
Q-music I Ornelis & Vancoillie
Starting September 2014 a new DJ duo greeted Q-music listeners when they woke up. We made a series of commercials that gave a quick sneak preview of the chemistry between the new radio presenters and got people excited about the new morning show.
Retirement campaign for Federale Verzekeringnovembre 2015
Retirement campaign for Federale Verzekering
As retirement is a hot topic in the media these days, Federale Verzekering, which offers one of the highest returns in the market to build up a supplementary pension, thought this was the perfect time to campaign, aiming at both the B2B and B2C market.
With this striking campaign we’d like to attract the attention while sending out a clear message: think of your supplementary pension, think of the higher returns that Federale Verzekering can provide for you. The earlier you get started, the more difference we can make and the higher your pension will be.
Since we’re aiming at a rather young target group, the campaign image shows a young couple who, while it might seem (too) early, is already thinking about their retirement. Later when they’re older, they’ll be glad they started saving up for their pension at an early age and they’ll retire in peace. The picture which the insurance agent is holding up, shows us a glimpse of their bright future. This 360° campaign invites every Belgian active on the employment market to discover the higher yields that Federale Verzekering has to offer on mijnhogerpensioen.be.
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