Adventure Films was commissioned two TV commercials for the spring and autumn campaigns of Gedimat. 

The biggest challenge was to find the right place where we would be able to shoot both commercials in one day: we needed a big terrace that could be transformed into a construction site and an attic in disrepair with old wooden beams. This turned out to be a rare combination but we eventually found the perfect house in Braine-l’Alleud.

The commercials were aired on RTBF.

Agency: Hungry Minds

Shooting location: Braine-l'Alleud

Production company: Adventure Films

www.adventurefilms.lu

Après avoir développé la stratégie et l'identité de la marque, Coyote conçoit pour Silac toutes les campagnes - d'image comme de promotion - avec une vision très claire : décomplexer le port de lunettes de lecture.

Disposable lighters are among the products of common use with the least emotional link...  

How then could we get attention for BIC's lighters?

Simple. We associated the product with the biggest mass cultural references and society events.

We totally Bicalized the brand via their Facebook page. We've bicalized pop and hip hop stars, we've bicalized movie stars, and fun events and public holidays... we've Bicalized the whole world!

With fun puns and fresh designs, we've activated a community with major impact...

In only 2 months...

·      + 9 million people reached,

·      + 90,000 likes

·      + 10,000 new Facebook fans

(Approved by Brad Bic, Flamgelina jolie, Flames Bond and Bicney Spears!)