La mer, on y retourne ?

février 2016
La mer, on y retourne ?
Description

Design and creation of a multi-media contest platform.

Most Belgian shun the shores of their country. Popular in the 70' and 80', democratization of "sun destinations" heavily competing local tourism. Surfing the "vintage wave"  the public is invited to publish his best memories of his visits to the Belgian coastline. 

The most popular souvenirs are rewarded with deliciously price "nostalgic" as Vespa scooters.

La mer, on y retourne ?

février 2016
Description

Design and creation of a multi-media contest platform.

Most Belgian shun the shores of their country. Popular in the 70' and 80', democratization of "sun destinations" heavily competing local tourism. Surfing the "vintage wave"  the public is invited to publish his best memories of his visits to the Belgian coastline. 

The most popular souvenirs are rewarded with deliciously price "nostalgic" as Vespa scooters.

Détails de la réalisation
work
Client
Westtoer
place
Localisation
Bruxelles
business
Secteur du client
Voyage et Loisirs
people
Audience
Business to Consumer
public
Portée géographique
Régional
settings
Services proposés
Stratégie digitale
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STRONGBOW 'SECRET GARDEN'

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janvier 2018
janvier 2018

STRONGBOW 'SECRET GARDEN'

Strongbow is the world’s leading apple cider brand, created by Heineken and produced by Alken-Maes in Belgium. The cider brand is best known for their Strongbow Gold cider, although it has launched several new flavours, including their golden apple, elderflower and red berry flavours. To create awareness around these three cider flavours by Strongbow, Nightingale created a unique secret garden experience to capture the perfect apéro moment. 

From Saturday the 17th of June and Sunday the 18th of June, and after that from  Thursday the 22th until the 25th of June, Nightingale organised a secret garden in honour of Strongbow's three flavours, its location kept secret to the public. The concept behind this secret garden was to create an inspiring urban setting in Antwerp, where people could escape the city after a long day of work. The end result was a unique brand experience: a secret garden where visitors could truly be immersed in nature, the cider is sweet and served in abundance.

As the location of this secret garden was hidden, passersby had to search for the hidden entrance themselves. Hints were handed out near the location of the Zuiderpershuis, after which visitors would have to search for the recognizable lion head statue. From there, they would have to go through an overgrown hallway that would grant them access to the hidden green oasis.

The Strongbow 'Secret Garden' included many remarkable features, from the moss graffiti mural created by Eltipographic to a wooden amphitheater created with pallets where visitors could sit down and enjoy an ice-cold cider. 

During the five days lifespan of the garden, over 500 visitors explored the secret garden and tried out one of Strongbows three delicious apple ciders.

Stratégie digitale
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Relations publiques (RP)
Innovation
Evénementiel
Hélène & Olivier Lempereur - réseaux sociaux

Hélène & Olivier Lempereur - réseaux sociaux

mars 2018
mars 2018

Hélène & Olivier Lempereur - réseaux sociaux

Création, gestion et animation des réseaux sociaux pour les architectes décorateurs Hélène & Olivier Lempereur

Facebook HeleneOlivierLempereur

Instagram holempereur

Pinterest holempereur

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Google+ Company Page Jay'z

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Google+ Company Page Jay'z

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Stratégie digitale
Innovative go2market plan for Aliaxis

Innovative go2market plan for Aliaxis

mai 2018
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Innovative go2market plan for Aliaxis

A global organization with a local footprint, Aliaxis has been developing advanced plastic piping systems for more than 50 years. The company’s broad soil and waste portfolio is focused on single stack solutions for water trap seal protection, sound reduction and fire safety. Industry innovations such as the P.A.P.A. (positive air pressure attenuator) system keep Aliaxis at the forefront of the piping industry.

Aliaxis decided to create a division dedicated exclusively to the high-rise industry in response to two significant trends: urbanization and climate change. By 2020 there will be an additional 1.3 billion people on this planet, and most of them will live in megacities with more than 10 million inhabitants. The majority of these residents will live in high-rise apartment buildings. New and innovative building solutions that address the unique infrastructural challenges of tall buildings will be key to ensure the comfort and safety of the people living there.

Innovative approach
Piping companies typically present themselves with a singular emphasis on technology. Living Stone and Aliaxis decided to turn this traditional approach around, and put the focus on how advanced piping systems can enhance the experience of people living in high-rises. They opted for a go2market strategy focused on five values offered by Aliaxis High-rise Building Solutions: feasibility, comfort, green, safety, and affordability, striking an emotional note with imagery focused on people enjoying life in their high-rise homes. All of the technical information is included, but the Aliaxis High-rise story starts with the impact of high-rise living on people, and then moves into the technical aspects for the audience of architects, MEP consultants, contractors and installers.

Marketing story
With more than 100 manufacturing and commercial businesses based in over 45 countries, a first step was to distill the larger Aliaxis narrative into a simple, yet powerful story focused exclusively on Aliaxis’ offering for the high-rise building industry. Living Stone and Aliaxis started work on developing a marketing plan for the new division in June, 2017.

 

 

Stratégie digitale
Image de marque & branding
Stratégie de contenu
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Réseaux sociaux
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