AccueilBelgiqueBruxellesE-commerceKipa : Boosting Sales for Turkey's N°1 Retailer

Kipa : Boosting Sales for Turkey's N°1 Retailer

mars 2016
Kipa : Boosting  Sales for Turkey's N°1 Retailer
Description

KIPA, Market leader in Turkey

Kipa is the leading retailer in Turkey with 200 department stores and more than 9.600 employees. The company is owned by Tesco, one of the top three retailers in the world.

Briefing

Kipa asked Emakina to create a new digital experience to reach customers in Turkey through a qualified, responsive website for non-food products, sold by the Tesco Kipa stores.

The strategy: a fluent shopping experience

Kipadirekt.com is a functional e-commerce website attracting more customers and direct more sales to remote locations. Emakina focused on a strong online marketing strategy, infrastructure and search engine optimization (SEO) techniques.

The platform is suitable for all platforms,and serves a wider range of products, with supplier integration implemented in categories.

Structure

The website offers the best possible user experience, makes it easy to find products, minimizing interrupting purchasing. Emakina designed a user-oriented sitemap, navigation and directions. Besides attractive website design, the mobile design was fine-tuned so users navigate fluently and efficiently on kipadirekt.com.

Design & Responsiveness

Kipadirekt.com is clean both in design and usability. A carefully arranged grid, unobtrusive colors and plain texture make the website visually eye-catching. Responsive web design is adapted to the user's behavior and environment based on screen size, platform and orientation.

Top Magento Technology implementation

Kipa’s commerce website is developed in Magento. This is a powerful open source E-commerce platform, including lots of custom modules and allowing functionality developments. HTML5 is used intensively to create the fully responsive web site. For high server performance we chose Amazon Cloud web servers.

Kipadirekt.com complete fulfills the company's requirements and aims.

The platform was developed in only 10 weeks by Emakina’s team.  Today, Tesco Kipa helps customers online and creates more value by faster shopping experiences, anytime and anywhere. The company reaches more customers, offering a wider product range and improves sales.

Kipa : Boosting Sales for Turkey's N°1 Retailer

mars 2016
Description

KIPA, Market leader in Turkey

Kipa is the leading retailer in Turkey with 200 department stores and more than 9.600 employees. The company is owned by Tesco, one of the top three retailers in the world.

Briefing

Kipa asked Emakina to create a new digital experience to reach customers in Turkey through a qualified, responsive website for non-food products, sold by the Tesco Kipa stores.

The strategy: a fluent shopping experience

Kipadirekt.com is a functional e-commerce website attracting more customers and direct more sales to remote locations. Emakina focused on a strong online marketing strategy, infrastructure and search engine optimization (SEO) techniques.

The platform is suitable for all platforms,and serves a wider range of products, with supplier integration implemented in categories.

Structure

The website offers the best possible user experience, makes it easy to find products, minimizing interrupting purchasing. Emakina designed a user-oriented sitemap, navigation and directions. Besides attractive website design, the mobile design was fine-tuned so users navigate fluently and efficiently on kipadirekt.com.

Design & Responsiveness

Kipadirekt.com is clean both in design and usability. A carefully arranged grid, unobtrusive colors and plain texture make the website visually eye-catching. Responsive web design is adapted to the user's behavior and environment based on screen size, platform and orientation.

Top Magento Technology implementation

Kipa’s commerce website is developed in Magento. This is a powerful open source E-commerce platform, including lots of custom modules and allowing functionality developments. HTML5 is used intensively to create the fully responsive web site. For high server performance we chose Amazon Cloud web servers.

Kipadirekt.com complete fulfills the company's requirements and aims.

The platform was developed in only 10 weeks by Emakina’s team.  Today, Tesco Kipa helps customers online and creates more value by faster shopping experiences, anytime and anywhere. The company reaches more customers, offering a wider product range and improves sales.

Détails de la réalisation
work
Client
Kipa
place
Localisation
Bruxelles
business
Secteur du client
Produits ménagers
people
Audience
Business to Consumer
public
Portée géographique
National
settings
Services proposés
Création d'e-commerce
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Gestion du projet de site web

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- l'architecture de contenu
- le contenu: rédaction et gestion des contenus
- le SEO onpage
- les liens, les ancres
- la veille SEO
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Top service, at the right time and place

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octobre 2016
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Top service, at the right time and place

 Luxury shopping at de Bijenkorf

 Shopping at de Bijenkorf is quite the experience. Constantly reinventing the boundaries of hospitality, de Bijenkorf puts relevant personal attention towards their customers first. To visit Netherlands' number one luxury warehouse, is to be familiar with its excellent service.

  1 up

 Emakina was challenged to technologically enhance this personal and deluxe shopping experience. The premise was interesting: de Bijenkorf's mobile app, which we developed as well, was already downloaded more than 800.000 times. Also, iBeacons were present at all stores and Apple had just introduced their brand new watchOS 2. How could we apply these ingredients to create a highly visible and relevant service for de Bijenkorf Members?

 We organized a hackathon

 To explore the possibilities, we organized a hackathon together with de Bijenkorf. In just one afternoon we developed a promising prototype using de Bijenkorf Member's loyalty points, the existing app and the iBeacons. The successful prototype was then used as a blueprint in further development of the Apple Watch app.

 A warm digital welcome

 The pleasant surprise of good service – it's a feeling. The Apple Watch app that we made recognizes and welcomes Privilege Members of de Bijenkorf upon entry. The app shows at a glance how many loyalty points you have available to spend and, in a quick tap, how you can put those loyalty points to use on the spot.

 Using the small UI to its advantage

 The Apple Watch app makes clever use of Apple Watch's minimalistic user interface, which is extremely suitable for small nuggets of relevant, timely information. To achieve this, existing watchOS 2 features like Glance, Notifications and Watch Connectivity are optimally used. And, making it more interesting from a developer's point of view, the app was fully developed in the new programming language of watchOS 2 and Swift 2, which is why the Apple Watch app works independently from the mobile app.

 The results speak for themselves

 Customers that use de Bijenkorf’s Apple Watch app have a higher customer satisfaction rating. More specific: Members who use the Apple Watch app in combination with de Bijenkorf's smartphone app spend considerably more during their visit than Privilege Members who only have the smartphone app. And what's more, de Bijenkorf once again succeeds to provide the best possible service – and their Members love it.

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