Joepie

mai 2016
Description

Challenge

Joepie, the Persgroep magazine of the Flemish Gen Z, started a big change. After a fresh lay-out, the brand also created a smartphone-app. The goal was to launch the app and boost sales of the magazine at the same time.

Idea

After market research and focus group discussions, it emerged that our adolescents often feel misunderstood by their parents. That’s why we decided to put the emphasis on what the magazine does best: understanding Gen Z and answering all their questions. Joepie is getting even closer to them with their new app.

The campaign included video (TV and web), bannering, radio and print as well as a making of-video. Because Joepie doesn’t want to be a brand that dictates teens what to do, think or say, the videos were not scripted and Joepie decided to give the youth an honest voice to let them explain their teen lifes. 

The strength of this campaign lies in the media plan and content that adapts each time.

Results

Generation Y finally felt understood by media. They discovered that it’s not just a magazine, it’s an honest brand that converses and interact with them.

Joepie

mai 2016
Description

Challenge

Joepie, the Persgroep magazine of the Flemish Gen Z, started a big change. After a fresh lay-out, the brand also created a smartphone-app. The goal was to launch the app and boost sales of the magazine at the same time.

Idea

After market research and focus group discussions, it emerged that our adolescents often feel misunderstood by their parents. That’s why we decided to put the emphasis on what the magazine does best: understanding Gen Z and answering all their questions. Joepie is getting even closer to them with their new app.

The campaign included video (TV and web), bannering, radio and print as well as a making of-video. Because Joepie doesn’t want to be a brand that dictates teens what to do, think or say, the videos were not scripted and Joepie decided to give the youth an honest voice to let them explain their teen lifes. 

The strength of this campaign lies in the media plan and content that adapts each time.

Results

Generation Y finally felt understood by media. They discovered that it’s not just a magazine, it’s an honest brand that converses and interact with them.

Détails de la réalisation
work
Client
De Persgroep
place
Localisation
Bruxelles
business
Secteur du client
Médias
people
Audience
Business to Consumer
public
Portée géographique
National
settings
Services proposés
Publicité
A la recherche d'une agence fournissant le même type de service ?Lancer un projet

Réalisations crées par d'autres agences

Jetez un oeil aux dernières réalisations publiées sur Sortlist.
Bruxelles formation - Spot Publicitaire

Bruxelles formation - Spot Publicitaire

octobre 2017
octobre 2017

Bruxelles formation - Spot Publicitaire

Le Client

 

Bruxelles Formation est l’organisme public chargé de la formation professionnelle des francophones de la Région de Bruxelles-Capitale.

 

La demande

 

Bruxelles Formation a voulu réaliser une campagne publicitaire afin d'inciter les demandeurs d'emploi à se former.

 

Notre réponse

 

Une campagne mettant en parallèle l'entrainement sportif (correspondant à la formation) et son résultat sur le travail, un emploi (la ligne d'arrivée). 

 

Le résultat 

 Bruxelles Formation a réussi à travers sa vidéo à transmettre un message fort, une formation encadrée menant à l'emploi.

Film
Publicité
CROCODILE

CROCODILE

novembre 2014
novembre 2014

CROCODILE

Leo Burnett Brussels, based at Ville de Bruxelles - Stad Brussel, Belgium has been asked by FIAT S.p.A. to develop CROCODILE for their brand FiatProduct: Fiat Idea Adventure in 2007. This customer case is known in the marketing & communication market for Print, Commercials Archive, Cars, Fiat Adverts.

Publicité
Branding and promotional campaign Amuzzi

Branding and promotional campaign Amuzzi

août 2018
août 2018

Branding and promotional campaign Amuzzi

DVD-verhuur en online verkoop van dvd's, muziek, games, merchandising,... Themabeelden voor affiches, folders, flyers, social media banners,..

Keten van DVD-verhuurzaken met ook een online-verkoop van dvd’s, games, muziek en merchandising.
Opvallende themabeeld voor advertenties, banners en posters met een vette knipoog naar de binge-watcher.

Stratégie de contenu
Design & graphisme
Rédaction et traduction
Photographie
Réseaux sociaux
Publicité
Publicité en ligne
Suitcase

Suitcase

avril 2018
avril 2018

Suitcase

Light suitcase of Derbigum with tools in foam.

Design & graphisme
Publicité
Women and Children’s Rights Programme

Women and Children’s Rights Programme

septembre 2015
septembre 2015

Women and Children’s Rights Programme

Region: Ukraine (Consulting done locally by Cherry and Cake in Kiev)

Our mission The overall objective of the project was to support the Government’s and civil society’s efforts to advance the status of women and children’s rights in Ukraine, and to foster gender culture across Ukrainian society.

Our project represented the advertising component of a broader programme funded by the European Union. Cherry and Cake was hired to give expert advice in brand building and viral marketing over a period of 2 years, spending 80 days in Kiev to support the local team. A major task was to ensure the increasing public awareness of gender related issues with the help of a separate visibility outline, ensuring the outmost visibility of the EU in full coordination with the visibility guidelines of the EU. This visibility should guarantee that all gender related topics would be immediately recognised in public even after the project’s completion.

We also took especially care of aligning visions and campaign concepts for all stakeholders involved. Sharing best practices and giving presentations/training to the press and local partners was a critical part of the job.

Target audience The project targets the population of Ukraine and specifically:

Ukrainian women, with a special focus on those belonging to vulnerable groups

Children, adolescents and youth

Ukrainian media players (especially journalists and editors)

Target groups of the project components of the programme “Women and Children’s’ rights in Ukraine”

The stakeholders: The Council of Europe, ILO, UNDP, UNICEF, the Ministry

Publicité

Laissez-nous vous guider vers la bonne agence

Du web design aux campagnes de pub, nous vous guidons vers les agences qui répondent à vos besoins et budget. Comparez-les et sélectionnez celle qui vous convient le mieux.

Trouver mon agence

100 % gratuit - Les frais sont pris en charge par les agences voulant collaborer avec vous.