iQ Street View

octobre 2014
iQ Street View
Description

The campaign iQ Street View is a ToyotaProduct: Toyota Iq advert, born from the union between Happiness Brussels (based at Ixelles - Elsene, Belgium) and Toyota Motor Corporation in 2012. This campaign is known in the marketing & communication market for Commercials Archive, Online, Cars, Corporate Image, Toyota Adverts.

iQ Street View

octobre 2014
Description

The campaign iQ Street View is a ToyotaProduct: Toyota Iq advert, born from the union between Happiness Brussels (based at Ixelles - Elsene, Belgium) and Toyota Motor Corporation in 2012. This campaign is known in the marketing & communication market for Commercials Archive, Online, Cars, Corporate Image, Toyota Adverts.

Détails de la réalisation
work
Client
Toyota Motor Corporation
place
Localisation
Bruxelles
business
Secteur du client
Automobile
settings
Services proposés
Publicité
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Image de marque & branding
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Fake

Fake

novembre 2014
novembre 2014

Fake

The campaign Fake is a ClaudiaProduct: Claudia Magazine advert, born from the union between Leo Burnett Brussels (based at Ville de Bruxelles - Stad Brussel, Belgium) and Grupo Abril in 2007. This customer case is known in the marketing & communication market for Print, Commercials Archive, Magazines, Claudia Adverts.

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National Stew 'n Fries Day

National Stew 'n Fries Day

mars 2016
mars 2016

National Stew 'n Fries Day

On March 1st, Jeroen Meus was slated to prepare his 1000th recipe on prime time TV.  We grasped the opportunity to do something truly unprecedented.We launched a nationwide poll and invited the Belgian public to vote for the ultimate classic Belgian staple dish.

We promoted the poll in a series of commercials featuring Belgian celebrities from various disciplines who recommended their own ultimate Belgian film, race, painting, joke, … and of course their favourite classic dish. 

On the Daily Dish Facebook page we launched a series of formats encouraging people to nominate their favourite dish on a dedicated website. There was one clear winner: Belgian stew with fries.

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Social Advertising for DG ECFIN

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juillet 2015
juillet 2015

Social Advertising for DG ECFIN

Social advertising for Directorate General for Economic and Financial Affairs Summary: DG ECFIN choose BeConnect to manage its Pan-European commemorative coin competition campaign.Users vote for their favourite coin design to celebrate the 30th anniversary ofthe European flag and get a chance to win a great holiday to the Europeandestination of their choice, an Ipad and much more!

Objectives : 

- Raise awareness around the European commemorative coin competition.

- Drive traffic to thededicated commemorative coin competition website.
- Generate votes andparticipation to the quiz. - Create quality contenton the Facebook page to generate engagement and conversations.
 

Strategy :

- Define a Media Mix that could drive performance across countries. 
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- Engage specific stakeholders (journalists and European citizens) by developing distinct quality content for both audiences on the Facebook page.

Results:

- The campaign generated more than 100.000 votes.  
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Facebook fan base increased by more than 1000 %.
- 97 % of the fan base was engaged organically on Facebook.

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Complimentsweek

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Complimentsweek

Say it with a compliment.

March 1, International compliment day! A day that’s totally Coca-Cola. More importantly, Coca-Cola wouldn’t be Coca-Cola without some extra. And so #complimentsweek was born. 

Coca-Cola asked SUPERMACHINE’s help to make it easier for colleagues to spread some compliments across Europe. Let’s be honest, giving a compliment isn’t a regular thing to do, especially once we’re talking across borders. 

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