iQ Street Viewoctobre 2014
Détails de la réalisation
ClientToyota Motor Corporation
Secteur du clientAutomobile
Réalisations crées par d'autres agences
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'Enter the Legend' spark plug campaignjuin 2016
'Enter the Legend' spark plug campaign
“Enter The Legend”: giving BERU a bright spark!
BERU, a Federal Mogul company, has a 40% global share in the in glow plug market. It reaches the after-market only through distributors and wholesalers/retailers, without direct contact with installers or do-it-yourselfers.
For many years, the B2B organisation ran a European campaign to its dealers, so car users would replace their glow plugs before winter.
For the first time, they wanted to reach their end users directly, in a two step operation together with their key dealers.
A creative campaign, with a central high performance digital engine (using Selligent) was combined with a legally fine-tuned agreement, defining customer data rights and ownership, respecting local legislation in all markets.
“Enter the Legend” was born, a 4-month contest, bringing the mythical Italian ‘Mille Miglia’ race to life for over 5,000 installers and 15 distributors in 9 countries.
The quiz with four monthly stages and fun awards associated BERU with the race’s heroes and the Steve McQueen film star era. Striking visuals and designs and targeted messages boosted retailer participation, creating a BERU team spirit, while reflecting the authenticity and premium value of the brand.
Sparkling promotion, in style
BERU achieved intensive premium brand exposure, with monthly winners and - as a climax - one installer who participated in all 4 rounds received a VIP participation in the real ‘Mille Miglia’.
All activity was centrally orchestrated, involving the 15 distributors in every step. They promoted the contest, combined with a distributor-specific discount promotion.
The promotion allowed maximum wholesaler participation and localization.
Via a tailor-made platform distributors produced co-branded BERU-distributor material for their after-market: tailor-made digital activation tools, online bannering, classy emails, co-branded micro-sites and POS posters and flyers.
Join the ride, enter the legend
Installers participated via their distributor’s invitation email. They were also attracted through online bannering, distributor web-ads, a video and off-line material.
They registered on the localized distributor’s microsite, ensuring opt-in for future communication. The email cycle invited them to return for the consecutive quiz, announcing monthly winners. The contest activated and recruited new contacts, re-injecting them into the distribution sales network.
BERU’s inspirational contest boosted 15 retailers’ participation in 9 countries, bringing them closer to the brand while reflecting its authenticity and premium value.
The “Enter The Legend” campaign brought BERU closer to its end-users and created pull demand, while remaining intimate with the distributors by empowering them.
The team achieved all goals in a for the sector unique way, respecting and reinforcing the privileged relationship between the dealers and their clients.
BERU united 15 retailers in 9 countries on 1 platform, boosting its authenticity and top value:
* 5,880 personalized emails
* 4,544 quiz participants
* 47% opt-in for future communications
* 66% view rates
* 88% click-to-open on re-launch emails
* 50% participated in the next rounds, far beyond the 20% target
The campaign was such a success, that it received a second edition, under the title 'Live the Legend', with once more a full mix of video, banners, flyers, posters, support...
Canvascamp - Webshopnovembre 2018
Canvascamp - Webshop
CanvasCamp is one of the world’s leading canvas tents specialists, who creates high-quality equipment for nature lovers and sells it at affordable prices.
The business aims to help people create great memories when exploring the world, no matter how harsh the conditions are. Because it is known as a benchmark for canvas tents and for its good-looking products, we got overly excited about working with this client.
It all started with a meeting
If you read about us, you are probably already familiar with our way of working. Each collaboration starts with a briefing for development. In this phase the business owners communicate all the requirements they have for the project.
Baldwin built the first Magento webshop for Canvascamp in 2014. Now 4 years later we wanted to upgrade to Magento 2 and create a new shopping experience. After we finished the marketing & the technical research and we gathered all the information we needed, we proposed a structure for the website. It was properly adjusted depending on the client’s feedback until we established the final version.
VIRTUAL TAPnovembre 2014
Famous, based at Dilbeek, Belgium has been asked by Anheuser-Busch InBev N.V. to develop VIRTUAL TAP for their brand Stella ArtoisProduct: Stella Artois Beer in 2008. This customer case is known in the marketing & communication market for Print, Commercials Archive, Beers and Ciders, Stella Artois Adverts.
Marketing campaign and rebranding for a bankoctobre 2016
Marketing campaign and rebranding for a bank
Create a unique position for Rabobank.be in the Belgian market
> Brand strategy: story, target group, USP
> New branding: baseline, icon, colors, style of photography, copy, ...
Above campaign (conversion): commercial - radio - print - online - remessaging
Loyalty and upselling campaign existing clients
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